Marketing Associate
Current- Coordinates and leads marketing efforts for Bank of Nevada, First Independent Bank and Alliance Association Bank.
- Plans and executes business development events for current and prospective clients, coordinate marketing list development with internal team members, and draft external email communications advertising the event.
- Drives lead generation efforts in partnership with the business development team by developing email campaigns, generating ideas for articles and press releases, drafting social media content, enhancing website.
- Collaborates with marketing teams to create and update collateral, develop promotions and campaigns to support the selling of bank products and services (print, radio, TV, digital, billboard, etc.).
- Maintains website and social media copy, ensuring content is fresh and engaging.
- Supports marketing leadership in performing market and competitive research, and provides regular reporting to leadership on marketing tactics such as event attendance and budgeting, email metrics, as well as.