Ariel M. Email & Phone Number

Phoenix, Arizona, United States

• Coordinates and leads marketing efforts for Bank of Nevada, First Independent Bank and Alliance Association Bank.• Plans and executes business development events for current and prospective clients, coordinate marketing list development with internal team members, and draft external email communications advertising the event.• Drives lead generation efforts in partnership with the business development team by developing email campaigns, generating ideas for articles and press releases, drafting social media content, enhancing website content, and partnering with management on community sponsorships, donations and Community Reinvestment Act contributions.• Collaborates with marketing teams to create and update collateral, develop promotions and campaigns to support the selling of bank products and services (print, radio, TV, digital, billboard, etc.).• Maintains website and social media copy, ensuring content is fresh and engaging.• Supports marketing leadership in performing market and competitive research, and provides regular reporting to leadership on marketing tactics such as event attendance and budgeting, email metrics, as well as advertising and press activities.• Collaborates with marketing leadership to develop, draft and execute annual marketing plans for the banking divisions the role supports. Works closely with media buyers to also develop and execute annual media buys.• Collaborates with brand and design teams to develop advertisements, campaign materials and business development assets.

Tucson, Arizona Area

• Oversaw the daily operational initiatives involving the cultivation process for marketing services by utilizing techniques like analytics, brand compliance, and content management to create and execute the marketing department’s strategic plans covering objectives, strategies, and communications while improving process efficiencies along the way.• Cultivate, maintain, and optimize major marketing campaigns including managing mass email campaigns, live webinars, writing newsletters, developing company presentations, and strategizing the company’s social media presence, improving market awareness.• Strategize and produce original content for social media by writing copy, designing visuals, researching ideas and trends, and maintaining a content calendar growing awareness, engagement, and communication.• Design marketing materials including digital, print, social media, videos, and merchandising utilizing Adobe Creative Cloud, Canva

Tucson, Arizona Area

Planned and implemented six departmental marketing plans and one overall cohesive plan, aligning all marketing efforts across the company.

Phoenix, Arizona Area

Bachelor Of Business Administration - Bba, Marketing

Associate'S Degree(S), Business Administration And Management