Ariel Nieman Email & Phone Number

Boston, Ma, Us

Greater Boston

• Leader of User Acquisition for Red Games titles, including Crayola Create and Play, Crayola Scribble Scrubbie Pets, LEGO Brawls and TRANSFORMERS: Tactical Arena. • Day-to-day execution of Paid UA for all Red Games Crayola titles. • Designed from the ground up, creative A/B testing methodology, media plans and reporting procedures.• Educates wider studio on growth strategy, best practices, and historical UA knowledge.• Directly works with fellow media buyers… Show more • Leader of User Acquisition for Red Games titles, including Crayola Create and Play, Crayola Scribble Scrubbie Pets, LEGO Brawls and TRANSFORMERS: Tactical Arena. • Day-to-day execution of Paid UA for all Red Games Crayola titles. • Designed from the ground up, creative A/B testing methodology, media plans and reporting procedures.• Educates wider studio on growth strategy, best practices, and historical UA knowledge.• Directly works with fellow media buyers, data analysts, marketing managers, and the product and creative teams. • Analyzes creatives to determine the components that drive increased KPIs. Brainstorms new creative ideas with the marketing team and graphic artists. • Explores new platforms and buying opportunities across social, programmatic, in-app, search and web. • Stays versed in the ever-changing UA market through webinars, competitor research, and relationships with platform reps. Show less

Greater Boston

• Personally managed and optimized $15M+ in media spend in 2020.• Worked with a variety of high-profile clients across gaming, e-commerce, healthcare and entertainment. Ex: Glu Mobile, Sega, EA, FIFA22, Bumble, Badoo, South Park, Iron Maiden, Radish Fiction, Tuscany Villa, Sweet Escapes, Skillz, Zoopix.• Managed and coached Senior UA Managers.• Specialized in out-of-the-box media buying. Experiments with all levers and combinations to find cost effective, scalable wins… Show more • Personally managed and optimized $15M+ in media spend in 2020.• Worked with a variety of high-profile clients across gaming, e-commerce, healthcare and entertainment. Ex: Glu Mobile, Sega, EA, FIFA22, Bumble, Badoo, South Park, Iron Maiden, Radish Fiction, Tuscany Villa, Sweet Escapes, Skillz, Zoopix.• Managed and coached Senior UA Managers.• Specialized in out-of-the-box media buying. Experiments with all levers and combinations to find cost effective, scalable wins. • Collaborated with platform partners at Facebook / Instagram, Snapchat, Tiktok and Google. • Mets weekly with the design team to discuss creative testing, performance trends, copy wins, competitor research and brainstorming of new concepts. • Weekly/Bi-weekly reporting calls with clients covering performance, testing, market changes and next step tactics. Incorporated client feedback and requests in order to best meet individual needs.• Audited client accounts to identify opportunities for improved performance and scale. • Compiled and presented QBR’s to showcase overall body of work. Highlighted wins, market trends and audience insights, with a focus on future strategy.• Advanced knowledge of Excel, strong attention to detail, high creativity with an upbeat personality. Show less

Greater Boston

Remote

Greater Boston Area

Promoted from Analyst to Senior Analyst. Responsible for the execution and strategy of multi-million dollar social media campaigns for large brands on Facebook, Instagram, Pinterest, Snapchat and LinkedIn. • Initiatives include: user acquisition, brand awareness, custom conversions, video views, website traffic, app installs, post engagement, reach and frequency, customer leads, on-and-offline purchases, and page likes. • Stays abreast of the ever-changing media space. Educates… Show more Promoted from Analyst to Senior Analyst. Responsible for the execution and strategy of multi-million dollar social media campaigns for large brands on Facebook, Instagram, Pinterest, Snapchat and LinkedIn. • Initiatives include: user acquisition, brand awareness, custom conversions, video views, website traffic, app installs, post engagement, reach and frequency, customer leads, on-and-offline purchases, and page likes. • Stays abreast of the ever-changing media space. Educates clients of newly available products, testing betas, additional targeting, new creative formats and optimization techniques. Extensive knowledge of social media buying, re-targeting, look-a-likes, pixels, website custom audiences, and implementation of third party data. • Communicates daily with clients, agencies, third party vendors and platform representatives. Provides feedback, audience analysis, media recommendations and guidance on creative development. Counsels clients on the benefits of Brand Network’s additive technology.• Builds comprehensive client facing reports, merging native data with third party attribution providers: Kochava, Branch and Appsflyer.• Past and present clients includes: TJ Maxx, Marshalls, Homegoods, CNN, HLN, TBS, NBA.com, Visit Florida, Bausch & Lomb, Trulia Real Estate and MTV. Show less

Greater Boston Area

Worked in-house with clients on their programmatic and social marketing campaigns. Specialized in constructing highly organized campaigns and creative keys, resulting in clean data that was easily found, read and duplicated. • Systematic A/B testing of platforms, creatives, targeting, and bidding strategies to find the best fit for the client's goals.

Boston, Ma

Promoted from Associate to Manager. Managed mobile user acquisition campaigns for high-level clients across multiple platforms, including Facebook, Twitter and Google Adwords. Safeguarded that accounts were funded and no overspend occurred. • Managed burst campaigns, increasing client’s rank and organics. Analyzed LTV data, ROI and banner/video performance.• Brainstormed new interests and demographics to target. Created custom audiences. Provided clients with insights on their… Show more Promoted from Associate to Manager. Managed mobile user acquisition campaigns for high-level clients across multiple platforms, including Facebook, Twitter and Google Adwords. Safeguarded that accounts were funded and no overspend occurred. • Managed burst campaigns, increasing client’s rank and organics. Analyzed LTV data, ROI and banner/video performance.• Brainstormed new interests and demographics to target. Created custom audiences. Provided clients with insights on their consumers in a straightforward format. Yielded recommendations on creative design, text copy and app store layout. Show less

Boston, Ma

Responsible for the setup and creation of mobile advertising campaigns. Created URLs, entered funding and managed reporting. Maintained relationship with ad network contacts. Updated and created reporting and setup manuals.• Troubleshot data reporting and tracking errors as needed. • Lead point of contact for thirteen person reporting team in India. Held weekly check in calls to Indian team.• Wrote and designed monthly newsletter to keep Indian team connected to the… Show more Responsible for the setup and creation of mobile advertising campaigns. Created URLs, entered funding and managed reporting. Maintained relationship with ad network contacts. Updated and created reporting and setup manuals.• Troubleshot data reporting and tracking errors as needed. • Lead point of contact for thirteen person reporting team in India. Held weekly check in calls to Indian team.• Wrote and designed monthly newsletter to keep Indian team connected to the Boston headquarters. Show less

Explained the benefits and regulations of IRS Flexible Spending Accounts to brokers, account holders and employer points of contact. Updated banking information, status changes and the correction of claims. Daily tasks also included answering eligibility questions, processing reimbursement claims and returning client inquiries via phone or email.• Juggled multiple responsibilities including reception duties, the client communication portal, entering enrollments and external and internal… Show more Explained the benefits and regulations of IRS Flexible Spending Accounts to brokers, account holders and employer points of contact. Updated banking information, status changes and the correction of claims. Daily tasks also included answering eligibility questions, processing reimbursement claims and returning client inquiries via phone or email.• Juggled multiple responsibilities including reception duties, the client communication portal, entering enrollments and external and internal mailroom responsibilities.• Created and designed an internal company newsletter. Viewed by 100+ employees including the company’s president and owners. Show less

Bachelor Of Arts In Communication Studies, Minor In Philosophy

Activities and Societies: Compiled and analyzed a five-month-long communication research project, Contributing columnist for the Equinox.

Education record