Ariel Rapoport Email & Phone Number

Boston, MA, US

Acton, Massachusetts, US

Cambridge, Massachusetts, US

Boston, MA, US

• Responsible for the marketing strategy and tactics for MassGeneral Hospital for Children and Neurosurgery service lines
• Made significant improvements to MGHfC SEM: editing design and copy on select landing pages to improve Google Quality Score (reducing cost per click by 18% and the bounce rate by 27.5%), launching three new robust.
• Designed an extensive media plan on a limited budget to broaden MGHfC visibility to parents and professionals, including event sponsorships, digital display, radio spots, and printed patient stories and advertorials in.
• Took on Neurosurgery service line in May 2019, projects to date include: working with new program head to plan and execute SEM and social campaign to highlight the program to patients and clinicians, identifying.
• Identified department programs to highlight through patient stories, photography, and other media for MassGeneral.org website redesign and marketing efforts; secured 15 shoots to highlight 8 clinical programs.
• Compiled internal and external research, collaborating with marketing colleagues on data acquisition and analysis, to create a series of comprehensive decks that are presented to the full marketing team and often.

Waltham, Massachusetts, US

• Planned and executed demand generation programs and content, including webinars, email nurtures, and landing pages. Had full ownership of five webinar and nurture programs, plus assisted with the post-nurture content.
• Organized series of client conversations to inform future company positioning within a month of hire. Worked with CMO, sales, and Director of Marketing to identify accounts, then initiated and led phone interviews with.
• Managed all logistics, content, and sales enablement for organization's presence at the HR Technology Conference in October 2017. Responsible for 2018 conference budgeting and collaboration with conference organizers.
• Lead strategic plans for company events in select cities around the United States; evaluated client and prospect database to identify prime locations and speakers, and formalized event logistic procedures
• Created planning and execution document for national company events, enabling the CMO to easily communicate next steps to teams and upper management

New York, NY, US

• Developed and presented Ring Pop e-commerce strategy to upper management using IRI data, independent research, and cross-functional teams, resulting in plans to add select Ring Pop SKUs to online marketplace in 2017
• Created and tested new flavor concepts in collaboration with R&D, Operations, Legal, and Customer Marketing to determine viability for production; winning concept and logo was accepted by the customer for 2017.
• Analyzed TV GRPs, spend, and share of voice data for Bazooka brands and competitors and presented recommendations for 2017 media planning to the marketing team, which contributed to an increase in Teen Media.

Boston, Massachusetts, US

• Spearheaded creation of Salesforce calendar tool to provide a comprehensive view of marketing’s activities to streamline communications with sales
• Planned and executed IHRDC participation at more than 30 global trade shows
• Managed budget for the annual Innovations in Learning Client Summits; handled logistics and communications for 2015 Summit, increasing attendance by 25%
• Built landing pages and PPC campaigns with development team to grow course signups
• Relaunched bi-weekly internal newsletter, sourcing content from global cross-functional teams, which was circulated to 122 employees and external consultants worldwide
• Led the creation and publication of bi-monthly company blog for clients and leads (launched 10/2014, subscriber growth rate approximately 50% per month through 6/2015)

New York, NY, US

• Assumed leadership role within three months of hire in the development of new consumer product pricing tool, acting as a liaison between users and developers; in May 2012, the tool was beta tested in its first live.
• Trained and supported associates across the practice on use of the pricing tool for projects
• Analyzed market research data to guide Fortune 500 company brand management teams’ strategies for pricing and determining advertising and marketing mixes

Medford, Massachusetts, US

Examined the nature of radio station competition in terms of commercial and music choices with an Economics faculty member.

Assisted in the creation of various advertising materials and services (print promotions, website creation/maintenance, radio jingles, slogans and logo designs).

Master Of Business Administration (Mba), Specializations In Marketing, Finance And Business Analytics

Ba, Summa Cum Laude, Economics

Education record