Ariel Revan Email & Phone Number

San Francisco, California, Us

New York, Ny, Us

Chicago, Il, Us

- Managed sales funnel from customer first touch to purchase execution, ensuring an exceptional customer experience- Created individual sales and marketing strategy for multi-channel pipeline including digital, phone, and in store- Leveraged Salesforce Customer relationship management (CRM) to guide customer journey and convert sales leads

New York, Ny, Us

Part of a new team created to advance an omni channel marketing message by bringing digital, social, print, radio, and television marketing channels under the strategic direction of one fully integrated team.-Managed all aspects of marketing planning, strategy and execution for Women’s Shoes and Handbags, working in partnership with Buying, Production, Creative, Digital, Category Management, and Leadership -Directed weekly meetings and presented creative briefs to strategize promotional cadence, editorials, social media and site content for Shoes and Handbags, accounting for 18% of annual company revenue-Overhauled Online Flash Sale calendar for total company, launching two new event types which leveraged learnings on customer shopping behavior to increase profitability and bring in up to $130,000 in incremental sales per week-Balanced several production calendars with tight deadlines and daily deliverables across 10 cross-functional teams

New York, Ny, Us

Led the development of the online menswear business by partnering with multiple teams to produce promotional strategies, site content, email, editorials, digital marketing campaigns, and brand launches.-Analyzed sales data and site metrics and devised actionable plans to improve performance, resulting in Season To Date demand sales growth vs. last year in key categories Private Brand, Big & Tall, and Activewear-Planned and executed deadline-driven weekly site content working with Marketing and Operations teams-Optimized website to ensure proper categorization, linking, sequencing, pricing, and search results-Spearheaded Spring 2016 launch of online exclusive Big & Tall program by directing product onboarding, building merchandising framework, and developing marketing strategy, resulting in incremental sales

Us

Oversaw product development, negotiated pricing, merchandised buys and analyzed sales for graphic tee shirts, bags, apparel and kidswear, driving 40% of total annual revenue across 16 doors and ecommerce.-Trained and supervised direct report and collaborated with in-house design and marketing teams-Innovated on existing production process by creating new product development cycle and inventory forecasting tools in Excel, achieving year over year net sales and gross margin growth in handbags-Reinvigorated Bag business to fastest growth area within 1 year by introducing tiered pricing structure and growing vegan leather (polyurethane) business with new overseas handbag factory-Drove sales growth in Backpacks by creating forecasting and inventory management tools in Excel-Planned assortments for 12 deliveries per year by evaluating market trends and working with designers-Developed marketing and merchandise collaborations with Housing Works, Prospect Park, and Brooklyn Museum

Us

Hybrid role encompassing merchandising and product development for Graphic Tee Shirts, Handbags, Backpacks, and Messenger Bags.-Worked closely with Graphic Design and Bag Design teams to develop assortments by evaluating market trends and design proposals, then placing orders based on planned sell through, margin and retail prices.-Created inventory planning tools and SKU management system for replenishment programs using Microsoft Excel.-Formulated purchase orders and analyzed weekly sales reports using Retail Management System.

Milano, It

Responsible for providing administrative support to RED Valentino Sales team by managing showroom, expediting models and garments during buyer appointments, executing inventory, and processing purchase orders.-Shadowed Sales team and assisted with their daily responsibilities-Created distributional sales materials using MS Excel and inventory databases- Organized internal documents, photographed samples, and managed sample distribution among clients

Bachelor Of Science, Geology And Geophysics

Education record