Arif Khan Email & Phone Number

Saudi Arabia

Dammam, Eastern, Saudi Arabia

Spearheaded the launch and growth of the e-commerce business, implemented CRM strategies, and amplified social media presence, driving significant revenue and customer engagement.Achievements:- Spearheaded E-commerce Launch: Built the entire e-commerce business from scratch, conducting competitor analysis, trend assessment, and industry research to curate a high-performing product assortment. Implemented continuous A/B testing, achieving an average conversion rate of 3.5% within six… Show more Spearheaded the launch and growth of the e-commerce business, implemented CRM strategies, and amplified social media presence, driving significant revenue and customer engagement.Achievements:- Spearheaded E-commerce Launch: Built the entire e-commerce business from scratch, conducting competitor analysis, trend assessment, and industry research to curate a high-performing product assortment. Implemented continuous A/B testing, achieving an average conversion rate of 3.5% within six months.- Drove Revenue Growth: Generated SAR 104,000 in revenue exclusively through digital channels (Google Ads, Facebook Ads, Snapchat Ads) within six months, achieving a combined ROAS of 4.2X and maintaining month-over-month growth.- Developed CRM Strategy: Built a comprehensive CRM system for pre- and post-purchase customer contact via WhatsApp and email, implementing automated journeys, a WhatsApp chatbot, and timely broadcasts, contributing to a 24% repeat purchase rate.- Amplified Social Media Presence: Established and grew all social channels, increasing Instagram followers from 100 to 2,000 in two months and achieving an average of 2K+ views on Reels and TikTok content, driving organic reach and engagement. Show less

Riyadh, Saudi Arabia

Strategically implemented Google Ads campaigns, social media advertising, and data-driven systems to boost lead generation, brand awareness, and sales performance.Achievements:- Increased sales qualified leads (SQLs) by 20% through targeted Google Ads campaigns- Boosted brand visibility by 35% through effective social media advertising and Google Ads strategies- Implemented a comprehensive POS/ERP and data tracking system, contributing to a 12% increase in offline sales

Mumbai, Maharashtra, India

Revamped paid media performance, implemented SEO strategies, optimized content, and fostered internal collaboration to drive significant revenue growth and improve overall brand performance.Achievements:- Increased Google Ads revenue from 450K to 950K INR by efficiently structuring the account and optimizing search, display, and video campaigns.- Improved organic contribution by 47% through on-page optimization and resolving website technical issues, resulting in increased… Show more Revamped paid media performance, implemented SEO strategies, optimized content, and fostered internal collaboration to drive significant revenue growth and improve overall brand performance.Achievements:- Increased Google Ads revenue from 450K to 950K INR by efficiently structuring the account and optimizing search, display, and video campaigns.- Improved organic contribution by 47% through on-page optimization and resolving website technical issues, resulting in increased visibility and traffic.- Established a content loop and provided industry-related search query analysis, leading to a 28% increase in CTR on blog posts, enhancing content engagement.- Conducted bi-weekly meetings to educate internal teams on critical components essential for the success of digital campaigns, resulting in a significant 15% improvement in overall CVR. Show less

Mumbai Metropolitan Region

Led media buying strategies for multiple D2C clients, focusing on optimizing marketing funnels and ad spend efficiency to achieve substantial improvements in conversion rates and revenue generation.Achievements:- Strategically led media buying for four top D2C clients, overseeing an INR 8.8 million budget while collaborating with clients and other agency stakeholders.- Identified and implemented improvements across the marketing funnel, resulting in an 18-23% increase in the… Show more Led media buying strategies for multiple D2C clients, focusing on optimizing marketing funnels and ad spend efficiency to achieve substantial improvements in conversion rates and revenue generation.Achievements:- Strategically led media buying for four top D2C clients, overseeing an INR 8.8 million budget while collaborating with clients and other agency stakeholders.- Identified and implemented improvements across the marketing funnel, resulting in an 18-23% increase in the overall conversion rate for paid media and generating additional revenue of Rs 1.5 lakhs per month for Royce Chocolate.- Improved ad spend efficiency by 30% for Supple Tek through data tracking and analysis on Google Analytics, Ad platforms, CDP tools, and CRM software. Show less

Mumbai, Maharashtra, India

- Built the entire business from scratch, establishing a lean supply chain model for unique homeware and kitchenware products- Achieved INR 4.2 Lakh in sales within the first month with an ad budget of INR 48 thousand- Built a customer base of 650+ in three months through organic reach, social media, and paid promotion, with an 18% returning customer rate

Mumbai, Maharashtra, India

Built and scaled profitable Shopify stores, implemented effective cross-selling and upselling strategies, and executed successful B2B and B2C campaigns, showcasing a strong entrepreneurial spirit and marketing acumen.Achievements:- Created and managed two Shopify e-commerce businesses, generating INR 35 million in combined revenue through a mix of Google search, video campaigns, and the Meta ad platform.- Devised and implemented cross-sell and up-sell strategies in the customer… Show more Built and scaled profitable Shopify stores, implemented effective cross-selling and upselling strategies, and executed successful B2B and B2C campaigns, showcasing a strong entrepreneurial spirit and marketing acumen.Achievements:- Created and managed two Shopify e-commerce businesses, generating INR 35 million in combined revenue through a mix of Google search, video campaigns, and the Meta ad platform.- Devised and implemented cross-sell and up-sell strategies in the customer journey, elevating average order value by 15%.- Developed and executed end-to-end B2B and B2C campaigns, ensuring effective planning, communication, budgeting, creative asset development, and post-campaign tracking. Show less

Worked on different machine learning projects based on:• Supervised learning: Regression, Classification. Unsupervised learning: Clustering, Association• Performed EDA using Tableau to recommend ways to improvise profit

Mumbai, Maharashtra, India

- Co-founded an NGO to eradicate calcium deficiency in the local community- Raised INR 50,000 from friends and family to support the cause- Successfully helped 85+ children in the Jogeshwari and Goregaon areas

Mumbai, Maharashtra, India

- Proposed a Plan of monthly & annual appreciation program to increase the retention rate of externalvendors and 3rd Party logistics partners- Increased the Satisfaction rate of 3rd Party logistics partners by 25%

Master Of Business Administration - Mba, Logistics, Materials, And Supply Chain Management

Bachelor Of Business Administration - Bba, Finance And Financial Management Services