Arif Ullah Email & Phone Number

Pakistan

Karachi

Lahore

Lahore

Karachi

Leading and managing the on ground operations, Co-ordinate with Business Development, Planning teams & maintaining Cash flows. Managing the portfolio as follows:• WARID Telecom• Nestle Pakistan• Phillip Morris International, National Foods Limited• Shell Pakistan English Biscuits Manufacturers• Tetra Pak Pakistan Shakarganj• Coca Cola Pakistan DawlanceLargest Activations Executed:• Have led 680 Team members in T50 Markets nationwide for PMI & taped 1.7M consumers in 2.5 months through Direct Consumer Contact• Conducted Graffitte Competion for Tetra Pak in 10 cities with 22000 School kids• Initiated Hamara Hero Program for Shell at 5 urban/semi urban cities targeting Motor Mechanics for Advance Oil• Executed Coke Caravan with 16Floats in 8 cities, tapped consumers 120k in one month with samplingBusiness Volumes: Managed 260M per Annum

Karachi

Role was to lead and manage the on ground operations. Additionally it was my responsibility to conceive and administer Brand activation and Sales facilitation projects for clients. Directly reported to the CEO of the company. Other areas included, Resource planning & development i.e. tangible & intangible, conceive and administer projects, budgeting, Executing resource deployment, Routing, Team Management, Coordination with the Client Controlling: Monitoring systems. Cash-flow management & risk minimization /avoidance Responsibilities: • Identification of Potential Clients & their Needs according to aligned Positioning through market research• Construction & pitching of Cost effective & Result oriented Proposals focusing VFM & Partnering Relationship• Screening, selection, training of resource & Deployment cost-efficiently, Logistics support Risks assessment & control systems• Close Coordination with the Client & their Intermediaries • Real-time Service & Client recovery Evaluation and presentation/sharing of delivered benefits or weaknesses on completion.Achievements:Successfully sustained enduring strategic relationship with:• LTC for more than three years till 2009• IFFCO Pak. Pvt. Ltd. til 2011• Worldcall Broad Band from 2007 -09 (South Region)• Novartis Pharma Pvt. Ltd. From 2007-08• Tapal Pvt.Ltd. From 2009-10• Reckitt Benckizer From 2010- 2011Delivered Successful Brand Activation Campaigns through partneringrelationships for:• Colgate Palmolive Pvt.Ltd.• Shangrilla Food• Coca –Cola Bottlers• Berger paints• Reckitt Benckiser• Procter & Gamble• Tetely Clover Pvt. Ltd.• U.G.Food• Ulker)

Karachi

Responsible to organize, manage and control nationwide operations. Directly reporting to the CEO. Role was to make Cost effective & Result oriented Proposals of sales promotional activities/campaigns, assist Business Development Team in getting the business and market intelligence. Resource Allocation & Deployment, Training, client handling, Vendors, Hiring, Premises Rental Agreements, Coordination with Clients, approvals, inventories. To manage the Filed related activities in optimal manner, leading,Coaching, Product knowledge, level of orientation, target VS achievements, reporting, review performance, remedial actions on operational issues and full compliance of set standards. Reviewing execution reports, random visits, feedback, random audits.

Karachi

Out Sourced Direct Marketing Operations for “Procter & Gamble”. I was transferred to South Region on the same position with same role & responsibilities. Functionally reporting to Head of Direct Marketing & Internal Control Manager (P&G) and administratively to CEO (Hyeworth). Successfully managed the region which was disturbed through corrective measures. Awarded RTB Project Best Team Leader Award in 2003-4. Best Region of the Year 2003 Award.

Islamabad

Out sourced direct marketing operations for “Procter & Gamble”. Responsible to organize and manage trade/consumer related projects. Functionally reporting to Head of Marketing P&G and administrativelyto CEO (Hyeworth) of the agency. Conceive projects, finalization of mechanics, methodology, budgeting, targets, staffing, training, area routing, logistic support, rental agreements (premises, transport and warehouse), stocking and approvals. Resource deployment, release of funds, implementation of SOPs for office administration, full compliance of agreed methodology, motivating, coaching, directing, reporting, meeting with teams (issues, reports, target vs achievement), decisions. Spontaneous field visits, reports (daily, weekly, bi-monthly, monthly), physical audit on random basis.Successfully launched Projects like Safeguard Hygiene awareness program in 20 towns of north region where 2 million kids have been educated. Pentene Hair Check program in 34 towns of north region tabbing 2.7million contacts. Trade Merchandizing 8800 HPOs. Ariel Road Show in 70 towns of north region and sold 80000 units. Awarded consecutively Best Region of the Year 2001 & 02.

Karachi

Responsible to organize and manage branch offices operations. Direct reporting to Director Operations. Planning, Budgeting, HR recruitment, training, area coverage, finalizing rental agreements with vendors, incentive/discount/credit policies for retailers and sales force, Logistics, cash deposits, inventories, setting targets for sales force, approvals. Handling the Human Resource, implementation of incentive/discount/credit, policies, offices administration, sales force & supply vans movement according to itinerary. Field/market visits, retailer feedback, sales force reports (daily, weekly).

Karachi

Responsible to organize, manage and generate sales by sales force in Karachi, Hub, Winder and Bela towns. Directly reporting to Regional Sales Manager South (Sindh & Baluchistan). Planning, area marking, budgeting, resource screening, hiring, training, setting of sales targets (team/area/individual wise), identification and selection of potential sales pockets, selection of potential customers (product wise) and chemists, selection of distributors on the basis of given criteria, stocking, approvals. Deployment of resources, monitoring, coaching, motivating, visiting potential customers with concerned sales personal, conduct meetings (weekly/bi monthly, monthly), performance evaluation, targets vs achievements, product knowledge, product detailing. Compliance of set standards, field visits. Awarded Best ZSM Award in Annual sales conference (4th quarter 97).

Karachi

Managing the assigned territory. Direct reporting to RSM on day to day issues in Market intelligence, target vs achievement, planning area routing, categorization of potential customers and chemists, Product information, targets break up in units, call reports, co-ordination with concerneddistributor, budgeting. Execution of market survey, visiting to customers, product detailing, ensure product availability, strong follow ups, tracking of targets, issues handling, close co-ordination with distributor sales force. Won Best Detailer Award at QPM. Three times consecutively achieved Quarterly Target.

Master Of Business Administration - Mba, Marketing

Bachelor Of Pharmacy - Bpharm, Medicine