- Develop and execute public relations strategies includes developing media plan, strategies for allchannels (print, electronic and digital), writing press releases and articles, ensure the publishing,documentation and tracking the campaign progress.- Manage media relations includes responding to media inquiries, pitching stories and articles tojournalists and building relationships with all media outlets (print, electronic and digital).- Manage media crisis, writing response when necessary and play a key role as spoke person.- Develop content in social media channels, website and other print materials includes detailed content writing, developing content schedule and measure the success according to the business goal. - Develop, launch and asses brand campaigns, international health day campaigns and track theconversion of campaigns and making adjustments as needed.

- Develop brand planning and strategy by each quarter and achieve the goal.- Lead a team of writers, and oversee the content creation for all channels (print, online, and social media).- Developing strategies, managing marketing campaigns across print, broadcast, and online platforms, and building the brand's credibility.- Developing a media relations strategy, followed by high-level placements in print, broadcast, and online media.- Plan, coordinate, and manage in-house, outreach, sponsored events, CSR events, and activation to build brand awareness.

- Develop a public relations strategy aligned with the brand goals and budget.- Craft and pitch brand stories across a range of platforms to promote the brand presence and improve engagement.- Develop media talking points for management and employees, and manage any media crisis.- Build and maintain relationships with a wide array of media personnel and ensure the best possible placements.- Seek opportunities for revenue-driven sponsorship and advertising.

- Communications Office lead to building the brand through strategic planning and producing all communications materials.- Plan and organize promotional activities, marketing, BTL campaign, and outreach events.- Finalize the media and PR planning and ensure the execution and best possible placements.- Plan, write, edit and proofread the content of social and digital media (website, Facebook, Instagram, youtube).- Ensuring ROI, generating leads, and managing the conversions from all channels.

- Plan the possible sponsorship and branding opportunities, and ensure the brand's visibility at the event.- Brainstorm and implement innovative event plans and branding ideas with budgeting.- Generating content to promote the event and ensure the audience's conversation.

- Develop and coordinate marketing and brand campaigns with innovative ideas and track the conversion to sales.- Plan and execute the activations with sales target and generate further leads.- Create the content aligned with the objective of the campaign and coordinate with the graphics team.