Ari Hoffman Email & Phone Number

Lake Oswego, Or, Us

San Francisco, California, Us

Squamish , Bc, Ca

Vision Board Member helping to drive awareness of Customer Marketing and Advocacy industry best practices and resources to help practitioners thrive in their careers. The focus is to deliver the first-ever CMA Exchange.

San Francisco, Ca, Us

Toronto, Ontario, Ca

Have a burning question about being customer-first and aren’t sure where to start? Have no fear– you're answers are here! Tapping into the years of knowledge and lessons learned in customer marketing and advocacy, I tackle the burning questions you’re thinking about but might be too afraid to ask

San Francisco , Us

Immerse yourself in captivating audio insights provided by our collection of customer marketing podcasts.From storytelling to retention and advocacy strategies, career advice to customer and market research, listen in to these exclusive interviews with renowned customer marketing professionals.With our wonderful hosts, listen to conversations with some of the biggest names in customer marketing today. Get insights from professionals about how to navigate the world of customer marketing.From advocacy and churn, to customer advisory board and cross-departmental collaboration, our podcast is filled with advice and real-life scenarios from our customer marketing guests.Don't miss out. Tune in now! 🎧

Toronto, Ontario, Ca

Acquired by Trilogy Capital — all staff were given an exit.

Palo Alto, California, Us

Head of all advocacy and customer marketing programs- Core advocacy & programmatic design- Lifecycle and Expansion marketing - Buyer Journey Analysis - Influencer Marketing - created the first TOP100CMA program that drove over 20k engagements in 6 weeks

Quebec City, Quebec, Ca

A million people.A million experiences.People interact with your business digitally, because they want to learn, buy, watch, fix or connect. They expect relevant digital experiences uniquely tailored to them, because that is the new normal. Coveo uses AI to personalize millions of digital experiences for every single one of your customers, dealers, partners and employees. As the Director of Customer Advocacy, it is my mission to help our customers share their stories through the following: • Own and build program strategies and tactics for customer reference pipeline• Manage the CX Onsite Advocacy program including all project management activitiessuch as planning, sourcing, agenda building, organizing internal groups, deployment andmanagement of assets• Manage and maintain a database of customer advocates including monitoring adherenceto customer reference limits, site visits, and customer contact updates• Develop a successful measurement and reporting process as well as a roadmap for thetechnology requirements to support the customer advocacy program maturation• Work closely with other customer-facing teams (i.e. Customer Success, Sales, Professional Services) to refine and manage customer references and ensure internal alignment while maintainingclear records on statuses for reference requests• Identify new and more effective strategies, sources and formats of customer advocacy,assist in the creation of assets (i.e. marketing campaigns, case studies, videos, testimonials, etc.)• Evangelize the value of customer advocacy internally; this includes articulating advocacycontributions to executive-level audiences, asset creation activities that can be leveragedacross Coveo’s business units and globally.

San Diego, Ca, Us

Focused on Expansion Marketing through customer/product advocacy, helping our current customer base get more value out of our products/services while exposing prospects to their outcomes. ○ Reporting KPIs - Retention, Up/Cross-sell, Expansion, Sales Velocity • • 94% retention rate, 37% increase in Service and Up-sell, Shorten Enterprise Sales Cycle by 12% (and growing). ○ Weekly Cross channel meetings with CS, Support, Advocacy, Product, Services, and Onboarding to execute on the following: • • Champion DRIVE Advocacy - MindTouch Customer Advocacy program • • Develop cross-sell/up-sell opportunities • • Launch planing to build brand awareness throughout the industry (Success & Product) • • Promote customer education through sharing of best practices, tips & tricks, etc. • • Orchestrate regional user groups • • Promote new product launches to install base • • Acquire/manage customer references for marketing/sales/analyst reports • • Identify and engage executive champions (customer/industry/analysts) • • Leverage & distribute customer quotes, testimonial videos (G2Crowd, TrustRadius, etc) ○ Own customer newsletter content and editorial calendar ○ Own customer webinars - content, speakers, calendar, etc.

San Diego, Ca, Us

Leveraging B2B Influencer Marketing and Customer Advocacy to expand ARR within existing customers and expedite sales funnel velocity. Creating networks of collaboration throughout the enterprise and SaaS communities to drive brand recognition and increased customer advocacy. Key Successes:○ Created 72% of unpaid inbound lead generation through the following • • 750% increase in unique views Y.O.Y., 7300 registered participants, and 32 video testimonials through the Top 100 Influencer program. • • 10K+ leads, 1K registrants, 8 video testimonials by developing and managing the Customer Focus Effect event and Content Experience Award Ceremonies. Event celebrates top Customers and Influencers from Oracle, Cisco, Adobe, and SAP, deepening customer advocacy and brand/market alignment. • • 6.8K leads, through webinar program — average registration 396 (high 748 low 288) • • 78k Views through Authored Blogs/Posts (6 of Top 10 Blogs, 10 of top 20, 40 of Top 100) • • 15 Customer Video Testimonials — 47k+ organic views, used in 100% of deal closes Responsibilities:DRIVE Advocacy Program (turning Customers into Champions to tell the MindTouch Story) ○ Video Testimonials (content storyboarding and interviewing through final product) ○ TOP 100 Influencer Program - CS, Content Exp, and SFDC ○ Case Studies and Customer Spotlights ○ Customer Guest Blogs, Product Quotes, Customer Reviews ○ Customer Connect Events and Conference Use-Case Presentations ○ Customer Use-Case Webinars○ Influencer Marketing: Creating content maps for webinars, blogs, video, conference eventsInfluence:○ 2017 Finalist for Marketing Leader of the Year by Turning Point Executives○ 2016, 2017, & 2018 Top Customer Success Influencers by Amity ○ TOP 200 Salesforce Community Influencer○ Cover article for Intercom Global Magazine by STC ○ Ghost Wrote for two EVPs at Fortune 100 organizations○ Co-presented with strategic customers at 12 different conferences globally

San Diego, Ca, Us

Work cross-functionally with multiple departments, including engineering, product, support, marketing and operational strategists to optimize the Implementation Program across products lines and partner service offerings. Manage handoffs between sales, support, and success to create a seamless customer journey. Architect and optimize strategies for implementing a customer maturity model that makes sure the customer is continuously gaining value as their product use increases.Key Successes:• Improved time to launch by 305%• Reduced ticket submissions by 20% over onboarding period• Launched 11 enterprise Accounts, 56 total in 1 year. • Managed over 35 active onboarding accounts at a time• Successfully deployed a large array of companies, ranging from heavy-growth startups like Docker, Optimizely, and Pure Storage to large Enterprise companies like Samsung, Hitachi, Blue Cross, AOL, and CiscoPrimary focus on speed to value for our customers. We measure this by “Go-Live times,” customer retention, NPS, CSAT, and CES. Key to success was streamlining our onboarding processes to drive product adoption and loyalty- all while providing an outstanding customer experience.Responsibilities:• Collaborate with peers, horizontal, and cross-functional partners on support and process best practices• Analyze data trends and develop action plans to manage departmental challenges while communicating with leadership and cross-functional partners• Managing the performance of the Customer Support/implementation team of 8• Developing strategies to achieve aggressive revenue ramp targets and customer retention goals• Expanding our scope of implementation processes to support additional MindTouch products/migrations• Working cross-functionally to leverage the team's onboarding expertise with other departments• Implementing customer health tools to drive loyalty and anticipate customer behavior and needs• Refining onboarding processes at a strategic and tactical level

I currently serve as a President of the San Diego PulseLocal Chapter. My responsibility as a PulseLocal leader is to organize customer success learning groups where customer success professionals can share best practices from global speakers in the Customer Success vertical, network with industry peers, and create the future of the industry - together. The PulseLocal network consists of over fifty chapters located around the world and continues to grow as Customer Success revolutionizes business globally. PulseLocal connects Customer Success professionals with their like-minded peers where they live. Each chapter meets regularly to educate, foster peer-to-peer networking, and democratize the Customer Success industry.

Ocean Beach, Ca, Us

Still owner, sit on board (no more day-to-day). Business operations oversight including retail partnerships, GTM strategy, and patent portfolio management. • Created and managed strategic partnerships with GoPro Development team, IndieGogo, Jelly Skateboard licensing, and Life Rolls On. • Managed preparation, filing, and upkeep of patent application process. Assisted in the evaluation and organization of all BLOCK patent portfolios. • Structured and implemented GTM CrowdFunding campaign strategy that lead to a +$100K raise in 8 weeks. • Negotiated all manufacturing, fulfilment, distribution costs for 2 year test cycle of rolling goods management.

San Diego, Ca, Us

Overseeing the optimization of core competencies to deliver business outcomes to licensed and new product portfolio investments while accelerating new product partnerships and ROI.Key Successes: Product Portfolio Expansion- Launched 3 retail product lines, 4 Mobile apps, creating over $18MM in revenue in 12 months. - Reduced call-ticket handle time by 32% leading to support savings of $48k over 8 months. Responsibilities: Product Optimization - Reporting directly to the CEO, directed the product owners/product managers, UX designers, and call-center trainers (support centers of over 200) on all strategic initiatives. Work focused on four key competencies: Product Development, Product Vision, Execution, and Culture.- Centered multi-year roadmap on customer priorities to improve quality, usability, performance, and scalability- Created copy and directed day-of-shoot infomercials for media placement in tv, print, and web advertising.- Supplemented talent director for casting talent on commercial and print advertising.

Still owner, licensed off operations. Oversaw all day to day operations (strategic through operational) including financial oversight of marketing, fulfilment, manufacturing, and payroll. Took on the ‘face-of-the-company’ and scaled through refined storytelling and customer advocacy campaigns. Facilitated growth through competition-based-marketing (growth-hack)• Shark Tank Episode 421, Secured a deal for $300k with Daymond John• FedEx National Small Business Grant Winner and Video Case Study Selection • US Chamber of Commerce's Patents of Innovation, Dream Big America Champion, A Place at the Table's - Most 'Impactful' Product, E.A.R.T.H. Awards Suncatcher Award, San Diego's 2013, "Lean, Mean, and Green Startup" with special recognition in Leadership, and San Diego Venture Group “Cool Company of 2013.” • Grew the company from $3k in monthly sales to averaging over $265k.• Successfully negotiated a licensing deal for product and patent placement within major housewares manufacture core line of goods with a 10% royalty on every product made in perpetuity under their water filtration line.

Advising new businesses through utilization of strategic planning, creating in depth customer support centered sales and response, loyalty programs, fulfillment enablement , and cohesive marketing campaigns. As well as Strategic Consulting, including business plan & sales strategy development. Brand development, web site traffic growth, web site UX and advertising revenue. Developing brand strategy and statistics systems to facilitate rapid growth and user adoption.

Designing high end residential

To help get GOBIE h2o off the ground, I returned to my roots and became a Captain at San Diego's most iconic restaurant. I believe this is where my passion for customers cultivated.Providing the highest degree of customer service by redefining the expectation of a high-end establishment. Creating an ambiance of opulence and luxury while catering to each customers individual requests as if they were they only ones being served. An expansive knowledge of wine and cuisine only help to enhance the overall exceptional experience furnished.

Worked on space planning, conceptual design, floor plans, sections, and elevations utilizing a variety of computer programs. Heavily based in the field of high end restaurants.

City Code Analysis, Floor Plan Spacing Allocation, Floor Plan Recreation, Elevation and Section Production, Schematic review.

Customer Account Management, 3D Renderings, Schematic Designs, Space Planning, Presentation Coordination, Environmental Research and incorporation.

Los Angeles, California, Us

http://www.sfadesign.com/

Master Of Architecture (M.Arch.), Regenerative Design, Lighting, And Environmental Psychology

Master Of Architecture (M.Arch.), International Design And Scandinavian Architecture

Bachelor Of Arts (B.A.), Philosophy