I was promoted to my new role as Senior Content Marketing Specialist at Chargebee in my first year, where I continued to support key marketing campaigns:1. Supported Chargebee's first-ever user conference (Beelieve '24) with launch content2. Helped drive post-re-brand content optimization to capture market share around the idea of "revenue growth optimization"3. Launched multiple strategic co-marketing campaigns with partners and system integrators4. Played a sustained role in… Show more I was promoted to my new role as Senior Content Marketing Specialist at Chargebee in my first year, where I continued to support key marketing campaigns:1. Supported Chargebee's first-ever user conference (Beelieve '24) with launch content2. Helped drive post-re-brand content optimization to capture market share around the idea of "revenue growth optimization"3. Launched multiple strategic co-marketing campaigns with partners and system integrators4. Played a sustained role in managing and executing content marketing campaigns to promote brand awareness and generate leads5. Collaborating with subject matter experts to build helpful and actionable assets for a niche target group6. Led content for cold nurture campaigns Show less

I joined Chargebee during their acquisition of Brightback (a voluntary churn prevention software) and started by re-branding and launching a fresh GTM to build Chargebee Retention as a market offering.Some of my wins include:1. 32,000+ impressions for the retention campaign in less than three months post-launch2. Produced 9 keynote customer case studies in the first 6 months3. Handled migration of existing Brightback pages4. Backward-optimized content pages to deliver a… Show more I joined Chargebee during their acquisition of Brightback (a voluntary churn prevention software) and started by re-branding and launching a fresh GTM to build Chargebee Retention as a market offering.Some of my wins include:1. 32,000+ impressions for the retention campaign in less than three months post-launch2. Produced 9 keynote customer case studies in the first 6 months3. Handled migration of existing Brightback pages4. Backward-optimized content pages to deliver a 15% lift in impressions5. Worked to improve blog CTR by 14%6. Led a team of 4 to launch the Retention GTM, making it an org-wide priority within six monthsI was also eventually trusted with additional responsibilities like:1. Building the content marketing style guide for the organization2. Supporting Chargebee's re-branding3. Handling co-marketing campaigns with partners, customers, and thought leaders in the ecosystem4. Authored Chargebee's first-ever usage-based pricing playbook with collaboration from Accel, Insight Partners, OpenView, and Peak XV and insights from 300+ SaaS businessesMy contributions were recognized industry-wide, and I was declared the SaaS Brief MVP award winner for 2022 in the "Reducing Churn" category. Other category winners included Jason Lemkin (Founder, SaaStr), Chris Gaertner (VP, OpenView), Collin Stewart (CEO, Predictable Revenue), and Alec Beard (Founder, StoryWon). Show less

Joined as the first hire after the Director of PR, in the public relations department to first, help Meesho announce its big Series F, and then continue to, programmatically grow CEO Vidit Aatrey's image as a conscious Bharat-first builder.Had an exciting short stint, where I was the sole executor, advisor, and editor to all PR and founder-comm requirements. I was also closely aligned with the CEO, the Chief of Staff, and other strategic leaders in the org.In under four months… Show more Joined as the first hire after the Director of PR, in the public relations department to first, help Meesho announce its big Series F, and then continue to, programmatically grow CEO Vidit Aatrey's image as a conscious Bharat-first builder.Had an exciting short stint, where I was the sole executor, advisor, and editor to all PR and founder-comm requirements. I was also closely aligned with the CEO, the Chief of Staff, and other strategic leaders in the org.In under four months, my wins entailed:1. Anchoring press releases, blogs, and founder social media communication for Meesho's $570 Million Series F fundraiser2. Creating regional and national media press releases for Meesho's largest-ever festive sale event - the "Maha Indian Shopping League"3. Creating the press release for Meesho's industry-first 30-week gender-neutral parental leave policy4. Thwarting negative/critical media questions with strategic, autonomously-created responses and fact-finding5. Offering a significant, indefatigable moat to Meesho's presence as the leading social commerce brand in India, and a strong contender across SEA by overshadowing Flipkart's Shopsy launch with positive Meesho stories Show less

I joined SpotDraft as the founding content member and marketing hire No. 3, and scaled it to Series-A readiness. I worked closely with the founders to set up the foundational charter for brand and content and devised early social, website, and industry presence. Within my first year, I also progressed to lead the entire marketing organization, letting SpotDraft remain unaffected by a VP of Marketing and PMM departure and delivering strategic organic wins during that time.I was… Show more I joined SpotDraft as the founding content member and marketing hire No. 3, and scaled it to Series-A readiness. I worked closely with the founders to set up the foundational charter for brand and content and devised early social, website, and industry presence. Within my first year, I also progressed to lead the entire marketing organization, letting SpotDraft remain unaffected by a VP of Marketing and PMM departure and delivering strategic organic wins during that time.I was working closely with the CEO, built a strong interpersonal relationship, and drove strategic wins in thought leadership and brand presence, by devising the LeaglMatters IP (a podcast with strategic leaders from the legal-tech or legal-ops world).I influenced SpotDraft's new COO hire: I sourced the (then) Global Legal Ops Head at Facebook - Akshay Verma, for a podcast discussion, who joined SpotDraft within two years of our interaction. My wins and responsibilities include:1. Built a scalable IP (formerly LegalMatters, now 'The Abstract') - securing early brand/leadership for SpotDraft, and putting the brand in touch with top legal leaders in the U.S., and UK2. Grew LinkedIn reach by ~350% in less than a year3. Grew Twitter impressions by <200% in 2 quarters4. Launched and ran SpotDigest - the monthly newsletter | Readership: 4000+ | Avg. open rate: 32%4. In a year's time, grew the SpotDraft brand into a primary contender in the legal-tech space globally Show less

- Managed marquee brands under the Times Internet portfolio.- Spearheaded content innovation programme under the Revenue Strategy & Analytics wing of the company.- Headed the social media lateral.- Ghostwrote media and authored articles for industry leaders and brand ambassadors.- Devised publication and marketing strategies for subservient brands.

Covered international commodities & energy sector from the Bengaluru bureau. Within 5 months as a new entrant, was entrusted with the responsibility of round-the-clock gold market coverage.Was known for comprehensive and incisive coverage through the team.Anchored the monthly Reuters Oil Poll twice in the short 1-year stint.Anchored the widely popular quarterly Base and Precious metals polls.Covered the daily international gold-marketWrote the weekly Asia Gold… Show more Covered international commodities & energy sector from the Bengaluru bureau. Within 5 months as a new entrant, was entrusted with the responsibility of round-the-clock gold market coverage.Was known for comprehensive and incisive coverage through the team.Anchored the monthly Reuters Oil Poll twice in the short 1-year stint.Anchored the widely popular quarterly Base and Precious metals polls.Covered the daily international gold-marketWrote the weekly Asia Gold columnHandled all responsibilities under the ambit of the C&E team of Bengaluru:1. Baltic Shipping Index2. The daily Nordic power report3. Monitoring U.S. hurricanes analyzing their impact on oil production & refinery operations in the U.S.4. Sending out alerts & snapping on an ad-hoc basis5. Collaborating with team members and industry talismans to create incisive reports6. Reporting on major refinery & pipeline operations in the U.S.7. Anchoring the weekly oil and natural gas polls8. Sector-based stories on natural gas and oil companies9. Daily U.S. cotton market report Show less

Managed social media profiles of the company.Wrote and edited press-releases for the company, its properties and its affiliates.Curated, edited and proofread company brochures/media kits/press releases.Brainstormed and devised new PR strategies for marquee brands including- Gaana.com, Dineout, Haptik etc.Created, edited and managed outbound & inbound content.

Created and wrote tech-niche SEO friendly blogs with focus on clear yet concise dissemination of the nitty-gritties in the online world. The blog engaged in regular hacks that focused on performance enhancements, problem resolution and recommendation of all things tech.Was promoted to the role of an admin.

Was responsible for creating and editing content for various clients.Also worked on brand establishment and pitch-decks.Was axially involved in establishing the public identity of both the parent organization and its clients.Was also entrusted with the responsibility of hiring other content writers.

Edited, proofread and managed news articles for the outsource-centric news organisation.

Curated crucial communication content for tie-ups of the NGO with other organizations of repute (like Tata Steel, IIM- Ranchi etc.). Managed and regulated the company blog.Also worked as content, idea and design innovator for the company.

Edited and curated news-related content for an online data generation website.