 Strategic Planning: Establishing own goals and of the team to match corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.  Business Development: Formulating business plan for development and growth of the organisation. Strategizing and managing churn control activities, both proactive and reactive. Sales: Exploring business potential, opportunities & clientele to secure profitable business volumes. Driving sales initiatives to achieve business goals & managing the frontline sales team. Conducting competitor analysis by keeping a close view of market trends to achieve metrics. Customer Relationship Management: Managing customer centric operations and ensuring customer satisfaction by achieving delivery timelines and service quality norms.  Channel Management: Identifying reliable channel partners resulting in deeper market penetration and reach. Appointing new dealers & distributors for enhancing sales growth for market coverage. Team Management: Providing direction, motivation & training to the sales team for ensuring optimum performance and enhancing their professional and soft skills.