Armanaa Group is our Retail & Distribution Venture.We have recently opened Kutchina Gallery, a flagship store from Kutchina : India's leading Kitchen Appliances Modular Kitchen, Wardrobe & Kitchen Appliances Brand. We provide innovative and premium Modular Kitchen and wardrobe solutions.

Currently, Arijit is spearheading the entire marketing function for the Fans BU across PAN India, SAARC & Middle East Countries. The role entails responsibility for 360 degree marketing campaign planning, budgeting, designing, developing & implementing of all the national & International promotion campaign as per the product line & market requirement. He works closely with advertising agencies to execute brand promotion/ marketing campaigns, celebrity management and ensure adequate coverage, to maintain high level of brand recall in each product segment. Over the years, he has contributed significantly to the business growth. His contribution has been pivotal in turning around the struggling Marketing function and standardizing policies & processes across the region, with key differentiators to target respective markets. Select key contribution include revamping the website, presence in journals, participation in global events and several new product launches among others

As a part of the role, Arijit was responsible for planning, designing and standardizing the branding & signage specification & activities in shops pan India. A major contribution includes initiating a Carpenter Meet activity under the promotion activity named “Greenlam Sambandh” roll out in May’15. He also directed the launch of Greenlam New range launch POSM activity in 2000 Shops PAN India, while also leading new range print campaign in select décor & trade magazines. Arijit proposed & Initiated CRM activity for Decowood brand for key channel partners & Contractors.

Growth Path:Mar 11- Feb 15: National Head - Marketing, New DelhiFeb 10- Feb 11: National Head - Retail Development, New DelhiJul 09- Jan 10: National Head – Visual MerchandisingApr 08-Jun 09: Regional Trade Marketing In-charge - West ZoneJul 04-Mar 08: Trade Marketing In-chargeThe early years in Sony India were spent in driving parts of marketing function in the western region. Subsequently, owing to demonstrated excellence & prowess, Arijit was elevated to a Pan India role. During the earlier years, Arijit was instrumental in handling brands like Wega / Bravia / Vaio / Handycam / Cybershot-Shot / Xplod / Sony Ericsson / Portable Audio. He also administered the opening of Sony Exclusive showrooms in different towns of Maharashtra. Moving on, as National Head for Visual Merchandising, he was given the charge of introducing the VMD guideline culture in Sony India in this profile under the Guidance of National TM Incharge & Head - Retail Enhancement Department. Subsequently, as National Head for Retail Development, Arijit drove Secondary Sales and looked after the recruitment of SFA & administered their placement across India in electronic retail counters based on sales contribution for each category. The last role in the organization as National Head for Marketing, Arijit was entrusted with the entire accountability of overall ATL - BTL marketing function pertaining to budget planning, directing, managing, executing, evaluating and ensuring effective utilisation for maximum generation of ROI. He worked towards improving visibility of the brand through branding, POP, advertising, display modules, activation, etc. and increased visibility in shop through branding & sales promotion in different platform & media.

• Responsibility for Formulating & Implementing, Marketing Strategies for Brand Development activities by ensuring Availability, Visibility & Trails of all McDowell’s & Herbertson’s brands throughout all the Premiun Institution like Start Hotels, Premiun Clubs, Major Night Clubs and other corporates of Pune & ROM. • Responsibility for achieving institutional target by motivating Junior TSE and coordinate the same with the distributors and their sales staff.• Designing & Implementing Product Promotion activities like “Signature Success Offer Bar Promotion for Clubs” – The offer was “BUY ONE PEG AND COLLECT ONE SIGNATURE SUCCESS Gift”, • Organizing and Coordinating of Mega events under Brand Building Activity, such as McDowell’s No.1 ADNAN SAMI live in concert, McDowell Signature "Theater Fest", Holding Road Shows for mega Movie “BAGPIPER KHEL” with the star casts, McDowell’s Signature celebration of success night, under this we had a signature competition for the CEO’s, Chairman’s, etc of different companies, screening of Pune International Film Festival and screening and promotional tie-up of Chalte-Chalte & Mumbai Matinee Movie at INOX. • Holding the responsibility for merchandising activity, which is very important in order to achieve our goal of maximum possible visibility in Retail Outlets and Bar & Restaurants and also ensuring of there placements afterwards.• Responsible for developing and Maintaining very good Personal Relation with many corporate & clubs, in order to generate trails by providing them liquors at institutional price - such as, Reliance Telecom, HSBC, Max New York, Philips India, L.G Electronics, Finolex Cables, Rotary Club, Lions Clubs, etc. for there company parties or get-togethers. • Responsibilities also include Building Brand Image and Registering Growth in Brands. e.g. Black Dog Scotch 15%, McDowells No1 Whisky 17%, McDowells Signature Whisky 16% with achievement of 116%.

• Responsible for achieving sales target in Pune• Had launched and established the “Tumble Top” Washing machine in Pune and surrounding market• Appointing Distributors and Dealers in the different strategic locations, and maintaining and enhancing the sales through the present dealer’s network.• Developing new and potential market in the area for Washing Machine, Microwave Oven, Water Purifier & Air Conditioners.• Formulate marketing strategies, coordinate and actively participate in product promotional activities and in exhibitions as in “Times Utsav 2002” and “Indian Express Food Festival 2002” to name a few• Manage junior sales staff of the Company, Distributor & Dealers.