Doğa Arık Han Email & Phone Number

Turkey

•Social Media Planning•Content Creation•UI/UX Design•User Experience

Istanbul, Turkey

• Responsible for all digital communication in several countries (search, display, video and social media ads)• Lassa Tyres social media accounts and website management• Managing new content creation such as ”Discover with Lassa” series for YT, Lassa Tyres Game for IG and product video adaptations for different countries• Leading ”Lassa.com Re-launch” project including both content & infrastructure transition• Organizing local marketing campaigns in several countries including TV ads• Brisa ”Future of Work” Project team member working on culture dimension with agile methodology

İstanbul

• Leading "Gerçek Bir Ödül" relaunch project of Biscolata Brand• New product development projects• Monitoring and analyzing brand KPIs• Responsible for one direct report

Istanbul, Turkey

Vestel Dishwasher Category• Conducting P&L analysis and developing pricing strategies• Ensuring the best portfolio mix at correct pricing to deliver profitability targets• E-commerce Strategy Development• Regular KPI tracking, monthly/annual volume forecasting, competition andmarket trends analysis• Creating and executing creative trade support plans• Managing ATL & BTL activities and coordinating related parties to executeannual marketing plans• Leading new product development and market research

Istanbul, Turkey

Regal Washing Machine & Dishwasher Categories*Both Washing Machine and Dishwasher categories reached highest MS in 4 years• Campaign management - Organizing and leading "8 kg ve üzeri Çamaşır Makinesi alana 1 Yıllık Omo Deterjan Hediye" Campaign leading outstanding business results - 7pt. sales volume increase in 8kg+ segment, 12pt. sales volume increase in 10 kg segment - Organizing and leading Regal Brand's first "Koşulsuz İade" Campaign • Responsible for pricing actions and P&L management• Ensuring the best portfolio mix at correct pricing to deliver profitability targets - launched an in&out 3 prg. dishwasher leading highest MS in 4 years• E-commerce Strategy Development / E-Commerce Best Practice with new n11.com strategy• Regular KPI tracking, monthly/annual volume forecasting, competition and market trends analysis• Creating and executing creative trade support plans• Managing ATL & BTL activities and coordinating related parties to execute annual marketing plans• Leading product development - Launched Regal's first Drying Machine• Closely monitoring competitors and market trends, taking necessary actions accordingly• Portfolio optimization and cost reduction projects

Istanbul, Turkey

Cleaning Category MarketingVileda Mops, Cloths, Scourers and Gloves• As the one and only responsible for Vileda Brand marketing and trade marketing activities reporting to Marketing Head • Working closely with Creative, BTL, Media, and Digital agencies some in Italy• Monitoring and analyzing brand KPIs via Nielsen reports and taking necessary actions• Coordinating new product launch and relaunch activities; Vileda Turbo Relaunch activity leading +7P market share• Implementing annual strategy and action plans• Running cost reduction projects

Istanbul, Turkey

Beverage Category MarketingEfsane Uludağ Gazozu, Uludağ Frutti Extra and Uludağ Frutti Brands• Managing new product launches; Efsane Uludağ Gazozu Damla Sakızı Aromalı and Uludağ Frutti Extra Passion Fruit - Elmalı • Leading product re-packaging processes for all SKUs in Efsane Uludağ Gazozu and Uludağ Frutti Extra brands from design to print• Organizing and leading event marketing activities such as university festivals or in-store tastings• Working closely with ATL, BTL, PR and Packaging agencies• Preparing and following consumer and distribution channel promotions• Closely monitoring and analyzing brand KPIs via Nielsen and Ipsos

Istanbul, Turkey

Detergent Category MarketingPersil and Tursil Brands• Managing relations with third parties like BTL and PR agencies• Regular KPI tracking, monthly/annual volume and value shares, competition and market trends analysis• Meeting the demands of Trade Marketing and Sales departments• Leading preparation of POP materials

Master Of Science (Ms), Master Of International Management (Mim)

Doctor Of Philosophy (Ph.D.) In Marketing, Marketing, 3.27

Ba, International Relations

Activities and Societies: International Relations Club, Campus Tours