Doğa Arık Han Email & Phone Number

Turkey

• Social Media Planning
• Content Creation
• UI/UX Design
• User Experience

Istanbul, Turkey

• Responsible for all digital communication in several countries (search, display, video and social media ads)
• Lassa Tyres social media accounts and website management
• Managing new content creation such as ”Discover with Lassa” series for YT, Lassa Tyres Game for IG and product video adaptations for different countries
• Leading ”Lassa.com Re-launch” project including both content & infrastructure transition
• Organizing local marketing campaigns in several countries including TV ads
• Brisa ”Future of Work” Project team member working on culture dimension with agile methodology

İstanbul

• Leading "Gerçek Bir Ödül" relaunch project of Biscolata Brand
• New product development projects
• Monitoring and analyzing brand KPIs
• Responsible for one direct report

Istanbul, Turkey

• Vestel Dishwasher Category
• Conducting P&L analysis and developing pricing strategies
• Ensuring the best portfolio mix at correct pricing to deliver profitability targets
• E-commerce Strategy Development
• Regular KPI tracking, monthly/annual volume forecasting, competition andmarket trends analysis
• Creating and executing creative trade support plans

Istanbul, Turkey

• Regal Washing Machine & Dishwasher Categories*Both Washing Machine and Dishwasher categories reached highest MS in 4 years
• Campaign management - Organizing and leading "8 kg ve üzeri Çamaşır Makinesi alana 1 Yıllık Omo Deterjan Hediye" Campaign leading outstanding business results - 7pt. sales volume increase in 8kg+ segment, 12pt. sales.
• Responsible for pricing actions and P&L management
• Ensuring the best portfolio mix at correct pricing to deliver profitability targets - launched an in&out 3 prg. dishwasher leading highest MS in 4 years
• E-commerce Strategy Development / E-Commerce Best Practice with new n11.com strategy
• Regular KPI tracking, monthly/annual volume forecasting, competition and market trends analysis

Istanbul, Turkey

• Cleaning Category MarketingVileda Mops, Cloths, Scourers and Gloves
• As the one and only responsible for Vileda Brand marketing and trade marketing activities reporting to Marketing Head
• Working closely with Creative, BTL, Media, and Digital agencies some in Italy
• Monitoring and analyzing brand KPIs via Nielsen reports and taking necessary actions
• Coordinating new product launch and relaunch activities; Vileda Turbo Relaunch activity leading +7P market share
• Implementing annual strategy and action plans

Istanbul, Turkey

• Beverage Category MarketingEfsane Uludağ Gazozu, Uludağ Frutti Extra and Uludağ Frutti Brands
• Managing new product launches; Efsane Uludağ Gazozu Damla Sakızı Aromalı and Uludağ Frutti Extra Passion Fruit - Elmalı
• Leading product re-packaging processes for all SKUs in Efsane Uludağ Gazozu and Uludağ Frutti Extra brands from design to print
• Organizing and leading event marketing activities such as university festivals or in-store tastings
• Working closely with ATL, BTL, PR and Packaging agencies
• Preparing and following consumer and distribution channel promotions

Istanbul, Turkey

• Detergent Category MarketingPersil and Tursil Brands
• Managing relations with third parties like BTL and PR agencies
• Regular KPI tracking, monthly/annual volume and value shares, competition and market trends analysis
• Meeting the demands of Trade Marketing and Sales departments
• Leading preparation of POP materials

Master Of Science (Ms), Master Of International Management (Mim)

Doctor Of Philosophy (Ph.D.) In Marketing, Marketing, 3.27

Ba, International Relations

Activities and Societies: International Relations Club, Campus Tours