• End-to-End MTA Implementation: Orchestrated end-to-end Multi-Touch Attribution implementation for diverse clients, integrating 10+ data sources across online and offline channels with varying levels of granularity• Optimization and Empowerment: Empowered clients to achieve a 10% increase in marketing contribution towards business goals by delivering comprehensive customer journey reports that assigned incremental attribution to every media touchpoint• Efficient Cross-Functional Collaboration: Achieved average MTA implementation duration of less than 180 days by seamlessly collaborating with data scientists, engineers, and customer success managers for optimal support aligning with client requirements• Data Accuracy Enhancement: Improved data accuracy by 15% by identifying possible data limitations, performing strategic issue resolution and conducting ad-hoc analyses, enhancing campaign insights for strategic decision-making• Client-Centric Solutions: Maintained a 5/5 customer satisfaction rating by acting as a subject matter expert, closely aligning Multi-Touch Attribution solutions with client business goals and marketing strategies, fostering stronger client relationships• Elevated readership engagement by 20% of internal monthly newsletter by integrating crucial AdTech industry updates

Customer Marketing Analytics Intern May 2022 - August 2022• E-commerce Performance Analysis: Analyzed over 5+ metrics affecting user "Add to Bag" action rate on their ecommerce website• Informed Cross-Functional Decision-Making: Generated 5+ impactful dashboards and spearheaded the communication of crucial insights affecting conversion rate after “Add to Bag” to cross-functional leadership informing future business decisions• Conversion Optimization Impact: Achieved 5% increase in number of conversions after user “Add to bag” actions• Strategic Customer Segment Identification: Analyzed footwear sales data to identify the bottom 10% of customer segment• Strategic Marketing Roadmap: Developed a comprehensive 5-year marketing roadmap to increase footwear sales by 10% by targeting the underpenetrated customer segments to align with business goals for strategic market expansion

• Led implementation of an ELK (Elasticsearch, Logstash, Kibana) stack server using AWS technologies including EC2 Linux instances, S3 storage, Lambda, CloudWatch Insights and SNS / SQS. Its implementation enabled real time processing of raw data that was parsed through Logstash and stored in Elasticsearch.• Built dashboards in Kibana to generate on-demand actionable insights related to students, employees and other relevant metrics by querying data from hundreds of public universities throughout India.

•Led a team of 3 interns to design a new module for an internal company mobile application and implement it using React Native framework •Connected the module to an internal API to populate it with the data