Aris Digiulio Email & Phone Number

Farmington, Connecticut

Lead the product management and new product development functions in division of Avery Products Corporation focused on industry-leading visitor management solutions. We primarily support healthcare, education, corporate and government facilities. Member of Leadership team. Supervise 4 direct reports.

Purchase, Ny

Managed range of spirit products for US fine wine importer. Responsible for all supplier relations and brand management activities including brand and marketing plan development, budget and P&L management, trade and consumer promotion, social media, public relations, reporting, forecasting and new product development. • Launched 6 consecutive annual line extensions for Alizé liqueur, driving 26% gain in brand volume • Assigned Lucano liqueurs in 2019. By end of 2023, brand had achieved aggregate growth of 57%• Developed Master Mixologist competition for Belle de Brillet liqueur, boosting Holiday sales by 12%

Ridgefield, Ct

Operated and sold successful $2 million liquor store selling wine, spirits, beer and non-alcoholic beverages (3,800+ SKUs). Responsible for all buying, marketing, promotion, merchandising and store operations. Supervised 7 employees.• Gained expertise in wine and spirits from industry presentations and sampling of over 2,500 products• Completed major renovation of entire retail space, improving customer experience and expanding SKU capacity by 15%• Initiated branding/promotional activity through logo development and execution of TV and online advertising, growing sales 2.5% to 4% each period • Launched e-commerce website with full integration into store POS system, increasing sales by 6%

Fairfield, Ct

Formed consultancy that marketed retirement investment products to individual investors, Broker/Dealers, Investment Advisors and Financial Planners.

Wilton, Ct

Provided strategic business insights to manufacturer clients for a management consulting firm with expertise in the consumer products industry.• Presented situation assessment and re-stage marketing plan to The Lehigh Group, the largest US manufacturer of rope products. Interviewed senior management at key retailers and executed consumer research• Supervised efficient assortment analysis of entire spice category at Wal-Mart for McCormick & Company• Prepared and delivered evaluation of interactive “Virtual Bartender” display test market program to Diageo

Stamford, Ct

Marketed membership products through direct-to-consumer (DTC) channels (TV/Online/Print advertising) for world’s largest Affinity marketing company ($1.4 Billion). Conducted all consumer and customer market research efforts. Supervised Director and Product Manager.• Executed 2 test market programs for healthcare discount product HealthSaver targeted to 45 million uninsured US consumers. Effort achieved profitable status for expansion • Directed Hispanic marketing project in partnership with The Hartford Life Insurance Company, generating unique insights for low-cost protection products

Mba, Marketing

Ba, Social Science Interdisciplinary