• Analysis & Insights: Performed in-depth analysis on key strategic areas and delivered actionable insights to the Region & Country teams to enable them to make informed decisions- Key Business Priorities: Used top down (Region) and bottoms up (Country) approach to deliver a complete analysis of HP vs Competition and identified key growth opportunities for our category leadership- Deep Dives to understand and translate how HP’s performance at Customer Segment, Product Segment and Route-to-Market channels had an impact on overall performance• BI Tools Integration: Analysed existing processes/dashboards that could transition over to BI tools, in order to leverage advanced dashboarding and visualizations- Transformed legacy Market Intelligence reporting/analyses from Excel to Power BI- Instrumental in developing the Unified Management Console, using Power BI, that catered to the requirements of the Asia Pacific region, thus helping create a self-service model of data and insight

• End to end ownership of the Market Share and Sizing process• Used syndicated research data (IDC/GFK) across geographies and segments to compare HP’s performance against competition- Helped drive efficiency through automation, to ensure best in-class quality and reduced turnaround time

Responsible for Business development through various sales enablement and sales support activities• Conducted market research to identify new market opportunities across the globe and launched custom campaigns to generate leads for target markets/domains• Managed and analyzed customer interactions and data throughout customer lifecycles, using CRM, thereby improving business relationships, account retention, and driving sales growth• Created and took presentations to showcase the company’s services and expertise in areas which catered to a client’s requirements

Carried out primary research through interview and questionnaire method for the ‘JD Power APEAL 2013-14, India Study’• Analyzed the data collected to submit a project on how ‘Automotive Performance, Experience, and Layout affects Customer Satisfaction’