Performance Marketing Manager
Current1. Digital Community building and Management : Advertising - Leadgeneration & engagement for the proprietary communities .2. Handled Annual Budgeting for advertising and management (40markets) for B2C and 6 markets for B2B & Healthcare of $ 1.5 millionannually .3. Setting up MarTech ecosystem to enable internal & externalfunctions to achieve set objectives.4. Learning and Development : Groom all the team members inadherence to the changing marketing trends.5. Handled a team of 13N in streamlining and delivering set objectivestowards B2C , B2B and Healthcare communities for lead gen .6. Project management - Handle projects to deliver the client'srequirements thus adding revenue to the top-lineCore.7. Track ROAS to promote and & optimize for better performance .8. Effective research on competitors and latest industry trends tokeep updated for advertising .