Leading a heterogeneous team, 10 members strong representing 5 different portfolios/departments for a leading consumer bank in the US including Digital Analytics, Portfolio Analytics and Product teams. My responsibilities include taking charge of the day to day deliverables while still being hands on to ensure business continuity.Key Projects/Initiatives:• Team Reintegration: I was tasked with reinvigorating the team with fresh direction and new goals, leading from the forefront by example to help them achieve and build credibility with the end client.• Strategic Project Lead: Create cross functional teams with project specific objectives and mentor them to achieve these objectives resulting in business impact.• Best Customer Program: Proposed the migration of the credit portfolio to an aspirational stratified value proposition from its current unified value proposition, to create a best customer program. Did a sensitivity study to quantify the business impact at both acquisition and lifecycle. Complemented it with a value proposition study to identify the best hierarchy and the corresponding parameters.• CLAIRE – Customer Lifecycle Autonomous Intelligent Rule Engine: Developed an excel based tool to address the problem of cross functional team information flow in a typical campaign lifecycle. The tool acts as a bridge or a common language that the marketing analytics, campaign execution and campaign analytics teams use for information exchange.The excel based tool acted as a proof of concept that was subsequently packaged as a product and is currently in the development phase.▪ Complemented the Business Development team with functional capability presentations with multiple prospective new clients for Genpact. Demonstrating our capabilities in the domain of analytics and converting prospects into business partners.▪ Site leader for the Bangalore analytics teams ensuring the smooth continuity of business by handling onboarding, training, IT and logistics.

Providing strategic analytics support to the portfolio marketing team for the credit program of a leading off-price retailer in the US. Blueprinting their marketing program in association with finance, risk, sales and operations.Key Projects/Initiatives:• EMV chip card reissue management: Managed the analytics for the 2015 chip card reissue initiative across the United States. Used GMATCH algorithm to create pseudo control selection to measure the impact of the initiative and subsequently wrote a white paper on the same and presented it in the 2016 International SAS conference.• Operational Planning: Worked with the different stake holders (Marketing, Finance, Risk and Operations) formulate the subsequent year’s op plan which involves defining the goals for over 50 KPIs using time series analysis and bottom up approaches. These goals rollup to the overall company goals communicated to the market.• World program strategy upgrade for cobrand card: Redefined four-year-old world marketing strategies to incorporate more departments and newer segments. The new strategies included the use of CHAID segmentation, next best offer, response models.• Attrition/DSM Study: Analyzed the downward sales migration behavior resulting in attrition to identify key intervention milestones to prevent attrition. Proposed an anti-attrition strategy to reduce voluntary and involuntary attrition across segments.

Worked with multiple central teams before joining the portfolio specific team to lead their marketing strategy initiative. Worked on a number of Lean projects to streamline process.Key Projects/Initiatives:• Cross Shop Models: Developed multiple logistic regression models to predict the likelihood of responding to a cross shop campaign among the three different brands of the apparel retailer. (Over $10MM Annual Business Impact)• Market Basked Analysis: Used the retailer data to develop market baskets predicting the likelihood of products being purchased together and customize offers to cross sell the products in question.• Sales team effectiveness study: Created an efficient method to compare the performance of the sales team across different geographies and markets considering the different biases and bringing them on the same plane, rendering them comparable.

Prospecting Tool for the Business Development team: Designed a method to combine the credit scores given to companies by the three major credit agencies to arrive at a unified score also accounting for real time market trends for the prospects in terms of stock price trends using VBA.

Design and development of I/O protocols for electronic control units(ECUs) in high end cars. Specifically, on SENT (Single Edge Nibble Transmission) and CAN (Controller Area Network). Also, worked on the design of a new Architecture for Continental using UML (Unified Modeling Language).

FPGA Implementation of heater switching logic Circuit for Satellite applications. The project comprised of designing and implementing a heater switching logic circuit in association with the Indian Space Research Organization (ISRO), to be used in next generation satellites.