Senior Marketing Communications Specialist
CurrentManaging APAC PR & Global Analyst Relation program across DX, ADP and INFRA business units at Progress
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Arjun Premkumar is listed as Senior Marketing Communications Specialist at Progress, based in Coimbatore, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Arjun Premkumar.
Arjun Premkumar previously worked as Marketing Analyst at Zoho Corporation and Content Writer at Echovme. Arjun Premkumar holds Bachelor Of Engineering, Mechatronics Engineering from Sns College Of Technology.
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A generalist at heart and by career, I have worked in multiple cross-functional roles. I started out as a content writer, where I had to work with designers, digital ads and social media specialists.I quickly moved into tech product marketing collaborating with product management, tech support, sales and the engineering teams.My time in product marketing opened up various opportunities for me to speak at online and offline events with customers and analysts across the globe.I'm currently pouring my 7 years in marketing into building LinkSpire.
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Burlington, Massachusetts, Us
Managing APAC PR & Global Analyst Relation program across DX, ADP and INFRA business units at Progress
Chennai, Tamil Nadu, In
Product Marketing- Customer segmentation through surveys and interviews- Aligned roadmap and tiering launches to start with features with heavier business impact- Drafted and tested Go-to-Market messaging with a few customers- Performed post-launch Results vs. Goals analysis- Created sales battlecards with key features & differentiators- Created a sales playbook with objectives, product details and specific procedures-Segmented customers based on cause for churn - pricing and feature gap, and sent out targeted emails- Restructured pricing model for ManageEngine Network Configuration Manager- Reactivated churned customers with free demos after a critical feature gap against a key competitor was filledAnalyst Engagement & Vendor Evaluations- Regularly briefed analysts from Gartner, Forrester, IDC, Bloor, 451 research and Omdia- Introduced OpManager Plus and Site 24x7 as the on-premise and SaaS offerings from the ManageEngine ITOM suite to Bloor and Omdia analysts- Worked with IDC analysts to help them create a research paper focusing on customers’ experience with OpManager Plus- Organized a joint webinar with VP, Analyst from IDC- Collaborated with Product Managers for Gartner's NPMD Magic Quadrant, EMA NPMD Radar and GigaOm Network Observability Radar- Headed inquiry calls with Gartner/Forrester to understand the SMB IT buyer market and align our 2021 roadmap
Chennai, Tamil Nadu, In
- Ghostwriting for soravjain.com- Created ad-copies to promote blogs and events on soravjain.com & echovme.in- Ran several social media campaigns for 10+ clients across industry verticals like real-estate and hospitality
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Arjun Premkumar works for Progress.
Arjun Premkumar is listed as Senior Marketing Communications Specialist at Progress.
Arjun Premkumar is based in Coimbatore, Tamil Nadu, India while working with Progress.
Arjun Premkumar has worked for Progress, Zoho Corporation, and Echovme.
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Arjun Premkumar holds Bachelor Of Engineering, Mechatronics Engineering from Sns College Of Technology.
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