Managing APAC PR & Global Analyst Relation program across DX, ADP and INFRA business units at Progress

Product Marketing- Customer segmentation through surveys and interviews- Aligned roadmap and tiering launches to start with features with heavier business impact- Drafted and tested Go-to-Market messaging with a few customers- Performed post-launch Results vs. Goals analysis- Created sales battlecards with key features & differentiators- Created a sales playbook with objectives, product details and specific procedures-Segmented customers based on cause for churn - pricing and feature gap, and sent out targeted emails- Restructured pricing model for ManageEngine Network Configuration Manager- Reactivated churned customers with free demos after a critical feature gap against a key competitor was filledAnalyst Engagement & Vendor Evaluations- Regularly briefed analysts from Gartner, Forrester, IDC, Bloor, 451 research and Omdia- Introduced OpManager Plus and Site 24x7 as the on-premise and SaaS offerings from the ManageEngine ITOM suite to Bloor and Omdia analysts- Worked with IDC analysts to help them create a research paper focusing on customers’ experience with OpManager Plus- Organized a joint webinar with VP, Analyst from IDC- Collaborated with Product Managers for Gartner's NPMD Magic Quadrant, EMA NPMD Radar and GigaOm Network Observability Radar- Headed inquiry calls with Gartner/Forrester to understand the SMB IT buyer market and align our 2021 roadmap

- Ghostwriting for soravjain.com- Created ad-copies to promote blogs and events on soravjain.com & echovme.in- Ran several social media campaigns for 10+ clients across industry verticals like real-estate and hospitality