• Responsible for D2C end-to-end P&L ownership, ensuring profitability and financial health across 13 Brands • Brand Sales Team Leadership: Leading the Brands sales team of 5 Brand Managers to achieve ambitious sales targets, fostering a culture of accountability and performance.• Lead a team of 10 people comprising support functions like Performance & Content Marketing and Business Intelligence.• Sales Growth Initiatives: Identifying and implementing innovative sales strategies, optimizing pricing, and driving experiments to boost revenue across assigned brands.• Financial Oversight: Monitoring financial performance, analyzing KPIs, and making data-driven decisions to achieve assigned sales & profitability targets.• New Business Growth: Conduct extensive market research and expand into new markets and launch new products.• Stakeholder Management: Engaging with key stakeholders, core leadership and marketplace POCs, to ensure alignment on business goals and performance metrics.• Business Reviews: Conduct weekly, monthly and quarterly business reviews with core brands sales team on assigned targets, core KPI achievements and lead improvements.• Recruitment and Hiring: Identifying talent need and spearheading the recruitment process to build a skilled and diverse sales team, ensuring alignment with the company’s growth objectives.• Training and Development: Implementing comprehensive training programs to enhance the skills of the Brands sales team, focusing on industry best practices & improvements• Performance Management: Establishing clear performance metrics, conducting regular evaluations, providing constructive feedback to drive continuous improvement & success.• Collaboration and Motivation: Encouraging collaboration within the team and across departments, creating an environment that motivates team members to excel and innovate.

• Managed a diverse team of 8 members, including Account Managers and Ads Managers, overseeing the end-to-end management of Amazon global marketplaces (US, Canada, UK, Germany, Japan), ensuring optimal performance across multiple regions.• Directed the development and execution of sales strategies aimed at maximizing revenue growth, customer acquisition, and retention across all Amazon marketplaces, aligning with organizational goals and KPIs.• Set and achieved ambitious sales targets, focused on driving both top-line growth and cost optimization, while enhancing operational efficiency across teams.• Collaborated with senior leadership to identify and implement strategic initiatives designed to promote and expand the reach of the organization’s goods and services, boosting market visibility and driving customer demand.• Led efforts to increase brand awareness and loyalty by creating targeted campaigns and reinforcing the organization’s brand image, positioning it as a leader in each of Amazon’s key global markets.• Directed the development of customer engagement strategies, focused on increasing consumption and fostering long-term loyalty through personalized marketing, promotions, and value-driven offerings.• Spearheaded the management and improvement of the organization’s image and reputation across customer touch points, maintaining high levels of customer satisfaction, and ensuring positive brand perception among investors and the wider public.• Monitored performance and implemented continuous improvements based on data-driven insights, leveraging Amazon’s analytics tools to optimize product listings, advertising strategies, and customer outreach efforts.• Ensured cross-functional collaboration between marketing, sales, and operations teams to streamline processes, reduce costs, and deliver seamless customer experiences.

• Handled portfolio of India’s biggest Bed and Bath exporters (Welspun, Indocount, Trident and Himatsingka) on Amazon Global Marketplaces.• Scaled the first Indian D2C Bedding Brand (California Design Den) to $50MM on Amazon.• Developed GTM strategy for Indian selling partners on Amazon Canada marketplace and lead operational excellence initiatives for driving seller success.• Collaboration with selling partners to add new strategic selection by identifying white spaces to attain higher growth and managing selection, inventory, advertising and core business input metrics to drive seller & Category performance• Among top Account Managers in driving inputs and outputs on yearly KRAs and peak season outputs consecutively for 3 years (2020 - 2022)

Single threaded owner for 3rd Party Account Management business (marketplace) responsible for building and driving business goals- number of service providers, number of account managers, health of the service and sales growth.- As a service leader, responsible for strategic expansion of the service by building new offerings and driving annual revenue goals, productivity and product priority targets for sellers- Instrumental in conducting hiring activities across sales, program and operation functions for the teamBusiness Development/Account Management- Responsible for qualification, on-boarding, training of service providers and generating Account Management service interests for service providers through different sources like email campaigns, outbound calling, SMS and IVRs- Acquired 150+ service providers managing 7000+ 3p seller accounts, driving ~15% 3rd party seller revenue with a customer satisfaction score of 4.42/5 in 2018- Manage a pool of 300+ 3rd parties who provide on-ground operational and online account management support to sellers selling online.- 1:1 engagement with top seller and large brands contributing to 50% of total business.- Built and automated weekly review deck for monitoring service provider account manager level performance and driving granular seller success inputs with service provider representatives

Liaison with program and category teams for planning and execution of sales events like Republic Day, Diwali, etc. by identifying category specific growth opportunities, collaborating with Easy Ship team for launching eligible sellers on guaranteed delivery and SFP programs and build service provider readiness by driving war rooms before and during sale events.- Conceptualized, identified and rolled-out Learning Management System (LMS) which provided service providers access to on-demand and structured course content, automating/scaling training and on-boarding of agencies saving ~6 man-hours/ week and enabling account manager level qualification- Automation of nudges using SQL and excel macros to provide real time inputs to service providers on sales growth inputs like top selling out of stock ASINs, MFN ASINs to be moved on to FBA and Band A/B ASINs to be sourced for Deals & Coupons.

- Built and enhanced the third party lead allocation logic. Currently working on making it complete hands off the wheel process.- Built customized third party nudges and recommendations that captured advanced seller performance metrics & feedback and provided granular and actionable insights to drive seller success.- Built an automated platform using SQL/R to derive seller and enlisted third party usage insights from the metrics and enabling changes in order to drive more traffic/increase conversion on service marketplace.- Built automated dashboards on tableau enabling business development managers to dive deep on all the measurable business metrics.- Built an automated dashboard for SPN transportation services which allowed live tracking shipment, appointment schedules and deletions, and units inbounded for all Amazon Fulfillment centres.

- Onboarding existing sellers on Amazon.in to Amazon India's shipping service (Easy Ship).- Training the sellers on how to handle & process orders under Easy Ship.- Monitoring the on-boarded sellers & checking their efficiency on Easy Ship.- Handling pre & post service queries regarding Easy ship service.- New Seller Launches – Was part of a 3 member team who launched first 200 sellers under Automotive category for Amazon.in marketplace.- Managing daily operational activities such as New seller on-boarding, catalogue creation, Seller Central training.- Ensure timely resolution of any pre & post Selling on Amazon queries.

Software Sales.Basically making the clients more clear regarding the software and its key functional areas.

Sales and Business Development