Arjun Venugopalan Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

New York, United States

• Developed and implemented dynamic target segmentation and multi touch attribution reporting which helped in micro targeting customers and implementing the right channel strategy to improve campaign conversion by 15%• Provided marketing analysis that exceeded scope of assigned project role and improved upsell sales from $250K to $1Million, enabling its adoption into the standard operational model of the SMB Marketing environment

New York, United States

• Achieved an 8% YoY increase in device sales and reduced customer churn by 2% by providing actionable insights• Conducted complex analysis and developed detailed reports showcasing campaign performance to develop and implement the right GTM strategies to improve customer journey• Developed and automated reporting engine and ETL processes using Alteryx improving process efficiency by 100%• Provided competitive intelligence and actionable insights to marketing and sales teams

Santa Clara, California

Collaborated with OEM partners (Dell, Cisco), Hypervisor partners (VMWare, Citrix), solution partners (Redhat, Nutanix) and Cloud partners (AWS, Azure, Google Cloud) to develop compelling product positioning and messaging that differentiated our datacenter products in the market• Worked with various internal teams (product, campaign, creative, web, sales, PR) and external partners to implement GTM strategies and developed compelling product positioning and messaging to improve demand… Show more Collaborated with OEM partners (Dell, Cisco), Hypervisor partners (VMWare, Citrix), solution partners (Redhat, Nutanix) and Cloud partners (AWS, Azure, Google Cloud) to develop compelling product positioning and messaging that differentiated our datacenter products in the market• Worked with various internal teams (product, campaign, creative, web, sales, PR) and external partners to implement GTM strategies and developed compelling product positioning and messaging to improve demand generation and sales• Implemented an enterprise wide framework for evaluating outbound marketing campaigns using relevant KPIs and feedback from customers and OEM partners Show less

Riyadh

Al-Shams is a marketing services company providing print marketing solutions and products for businesses ranging from SMBs to Fortune 500 Companies.• Increased company revenue by 10% by implementing the company's first B2B and B2C Ecommerce platform; managed full product lifecycle: strategy, design, development, testing, and implementation• Reduced costs by 12% by strategically partnering with suppliers from India, China and Philippines• Led a team of seven to successfully launch… Show more Al-Shams is a marketing services company providing print marketing solutions and products for businesses ranging from SMBs to Fortune 500 Companies.• Increased company revenue by 10% by implementing the company's first B2B and B2C Ecommerce platform; managed full product lifecycle: strategy, design, development, testing, and implementation• Reduced costs by 12% by strategically partnering with suppliers from India, China and Philippines• Led a team of seven to successfully launch and manage the new digital printing and digital marketing division Show less

Riyadh

• Directly managed 103 employees across all company departments, focusing mainly on sales and operations• Increased annual sales growth by 40%, by developing and implementing a market segmentation framework that identified high-value segments and leveraging a price discrimination technique • Increased factory output efficiency by 12% by automating the manufacturing processes• Achieved $100k annual cost reduction by developing a QC program that fostered employee accountability to… Show more • Directly managed 103 employees across all company departments, focusing mainly on sales and operations• Increased annual sales growth by 40%, by developing and implementing a market segmentation framework that identified high-value segments and leveraging a price discrimination technique • Increased factory output efficiency by 12% by automating the manufacturing processes• Achieved $100k annual cost reduction by developing a QC program that fostered employee accountability to reduce volume of rejects and returns Show less

Hyderabad Area, India

Evaluated product requirements in Agile, Waterfall environments to meet Software Dev Life-cycle• Improved efficiency of internal tool by 20% that determined credit line for individual customers and small businesses by documenting user requirements and defining new features • Facilitated team’s transition to a continuous Agile delivery model in capacity of Scrum Master, enabling to readily track and target monthly deliverables, delivering four user-stories in each biweekly sprint

Master Of Business Administration - Mba, Marketing

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering