A highly driven insights professional with a mixed experience of a research agency and a client side.Over the years, I have developed the knack for uncovering valuable insights by leveraging a range of data sources such as Nielsen Retail, Kantar Panel, IRI and internal data. These insights play a pivotal role in influencing strategic business decisions.Always eager to learn more about best practices, various types of analysis and their business implications.Currently employed at General Mills, and part of the CMI CPW (Cereal Partners Worldwide: a joint venture between General Mills and Nestle) team, responsible for AOA region. Working with Marketing Director, Sales Director, Brand Managers, CMI stakeholders, Local market BEO in the region to understand business challenges and providing strategic solutions and opportunities for growth.