Arlene O'Reilly Email & Phone Number

Nantucket, Ma

As founder and agency lead, I have extensive experience crafting inventive yet results-driven campaigns from conception to launch. My skills in creative development, branding, and marketing are unrivaled—I pay close attention to analytics before and during project implementation as this ensures maximum efficiency of all projects undertaken.

Nantucket, Massachusetts, United States

For nine months, I led the marketing and PR efforts of the NHA as Interim Director part-time - managing every aspect to ensure continued long-term success.

Hyannis, Ma

I have extensive experience in developing creative marketing campaigns and merchandising, routinely generating quarterly reports to senior executives on digital performance metrics. For over seven years, I consulted Hy-Line Cruises in brand strategies and my agency provided advertising and marketing service. I am experienced with PPC social media and Google Ads campaigns as well as TV commercials that air on major networks such NBC, CBS & FOX. As part of my successes in the industry, my team redesigned this client's website – hylinecruises.com. We had improved overall user experiences while increasing online purchase conversions by over 30% compounded yearly. Additionally, I worked directly with client staff and provided training on inbound marketing, google ads, social media strategies, and WordPress.

Nantucket, Ma

I was contracted as the Directory of Marketing Interim for the Nantucket Chamber of Commerce. I Revamped the Nantucket Guide publication with a new layout design, editorials, and photography curation and introduced digital publishing to this client for greater exposure and public outreach. I negotiated strategic media ad buys for multiple platforms, such as Good Morning America and Toronto Underground. I also spearheaded travel promotions that were shown on Broadway in NY. I spearheaded regaining website analytics initiatives to ensure the efficiency of marketing campaigns while managing database clean-up teams. This ultimately resulted in improved workflow protocols and provided data insights for the communications team. In the final phase of my role as Marketing Director, I art directed and produced eye-catching television commercials that drove brand visibility on major networks across North America.

Nantucket, Ma

I served as Creative Director for 15 years, overseeing brand development and production for two unique publications. My duties included designing intricate guidelines and page layouts along with mastheads, media kits & color management to ensure a high-quality product across both digital & print platforms. As the publisher, I was responsible for leading the editorial and sales staff while also directing photo shoots that embodied top creative standards. Additionally, we developed various successful ad campaigns within budget parameters in order to reach our advertisers' goals. Furthermore, during my tenure there were innovative APP subscriptions launched which featured multimedia content, interactive games & engagement opportunities—all of which contributed substantially towards achieving success! We received gold and silver “GoldInk” awards for design & printing between 2003-2007.

Martha'S Vineyard + Nantucket, Ma

Working with the Vice President of Marketing at Nantucket Bank, a division of Sovereign Bank, I managed my team to produce print and multimedia advertising campaigns supporting the brand's slogan, "We're here for you!". The resulting print, and multimedia ads delivered an impactful message designed to strengthen B2C relationships on both Nantucket and Martha’s Vineyard.

Master Of Arts - Ma, Brand Strategy And Technology, 4.0

Graduate studies in brand strategies and critical thinking.

Bachelor Of Fine Arts, Graphic Design, 4.0

Internship at Data Motion Arts, studied computer graphics & production for broadcast TV.

Illustration