Arlene Santos Email & Phone Number

Los Angeles, Ca, Us

New York, New York, Us

• Responsible for all monthly invoicing of revenue streams (Direct Sales, Programmatic, CLiP, YouTube, Facebook, MMO, Licensing) in excess of $100M annually.• Maintain and reconcile accounting ledgers on a monthly, quarterly, and annual basis ensuring the appropriate revenue recognition timing for deferred revenues related to pre-billing of campaigns and recognition & reconciliation of $15M prepaid Viacom licensing program.• Present revenue accrual breakdowns for YouTube and any monthly unbilled accounts receivables to staff accountants and true up in consecutive month.• Specialty billing for international licensing contracts inclusive of withholding for VAT taxes.• Chief support in annual company audit for accounts receivable revenue testing related to invoice issuance, bad debt allowance and collections.• Successfully managed the consolidation of accounts receivables accounting system during the 2013 merger.• Manage DSO monthly by closely monitoring customer accounts for non-payments, delayed payments and other irregularities.• Collaborate with Sales Teams, Finance and Account Directors to determine clients billing needs and structure in order to implement best operating practices to ensure finance and sales numbers are reconciled.• Rewrote and implemented company Bad Debt policy and manage necessary write-offs on a quarterly basis.• Supervise, guide, and train collections staff in the accurate posting of payments to client accounts and billing practices.

New York, Ny, Us

• Actively worked with digital planners, account directors and managers to ensure all campaigns were on track and remained within budget.• Developed various budget billing reports to achieve efficiency with company planning and billing processes.• Performed a broad range of reporting duties, including monthly reporting of billings to various Finance Directors, quarterly documentation of revenue recognition, client and vendor spending reports, and customized Ad Hoc reports.• Assigned as Super User on MediaBank Print and Digital system deployment and supported the Associate Director on the system transition from DDS to MediaBank as the subject matter expert on Financial Reporting and Analysis.• Processed vendor invoices based on delivery report analysis and resolved all billing discrepancies in a timely manner to ensure vendor payment deadlines were met.

Los Angeles, Ca, Us

• Negotiated and purchased commercial inventory for local broadcast television, radio, and cable networks.• Responsible for placement of schedules, inputting of make goods, monitored confirmations, posted weekly log times, resolved billing discrepancies and generated monthly post buy analysis reports that were submitted to the clients.• Analyzed market research data and advised on allocation of media spending, day part mix, GRPs and CPPs to planners for execution of media goals.• Created effective promotional plans for client’s new product launches, building consumer awareness and increasing sales revenue through on-air promos, remotes, coupon giveaways, product samplings, community tie-ins, sports sponsorships and web elements.

• Acted as human resources manager for the company - involved with employment process, staff development, contracts and benefits coordination. • Responsible for all aspects of business accounting and oversee advertising strategies for all media to maximize return of investment.

London, London, Gb

• Negotiated and maintained television, radio and cable buys currently on the air, as well as provide post analysis for previous quarter buys.• Continually evaluate market conditions with regards to ad spending to keep client informed.