Armand A. Email & Phone Number

Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

• Leading Boost Life(B2C), Boost Biz(B2B) and Boost Credit(B2B) retention program; from development of customer and merchant lifecyle journey maps to automation through CleverTap as well as data analytics via QuickSight.• Tracking and reporting for each stage and identify dropoffs, and plug leaky buckets through data analytics using dashboards via CleverTap and QuickSight• Run experiments to determine next best action to be taken by user, in order to ensure retention within ecosystem and to drive both Monthly Actives and Monthly Transacting on both end user and merchants. (MAU, MTU, MAM, MTM)• Work closely with operations, technology and analytics team to determine best solution for projects and experiments - inception, brainstorm, development, rollout• Leading a team of 5 that crosses discipline within customer/merchant retentionKey Highlights• Relauched fully automated customer onboarding journey - 30 day 1 time entry for new customers• Launched newly automated New Inactivated customer journey - P30D no transaction from registration date for inactivated customer• Launched newly automated At Risk customer journey - App open P60D but no transaction P30D• Launched newly automated Churned customer journey - 1 transaction in P120D but no app open P90D• Launched newly automated merchant onboarding journey - 30 day 1 time entry for new merchants• Launched new registration drop off journey for merchants - retrigger push to complete signup• New product launch - Boost PayFlex with customer journey - auto entry upon action trigger

Malaysia

• Responsible for all merchant related CRM programs and experiments on a regional scale | 6 market rollout - Malaysia, Indonesia, Singapore, Vietnam, Philippines, Thailand• Managing stakeholders from 6 countries - ensuring all programs are aligned with local market and in line with country's business objectives and pain points• Tracking and reporting for each market's CRM performance• Work closely with operations, technology and insights team to determine best solution for projects and experiments - inception, brainstorm, development, rollout

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• CRM lead for Malaysia; responsible for ideating, implementing, and rolling out regional CRM programs within country• Manage country stakeholders and ensuring rollout plans are align with country objectives• Oversees tracking and performance of programs as well as monthly reporting and findings to country stakeholders

Malaysia

GENERAL RESPONSIBILITIES• Spearheading direct marketing division under brand communication and loyalty utilizing preparatory CRM tools and platform• Understanding and analyzing customer behavior through data analytics• Responsible for creating and delivering targeted and personalized customer communication, speaking directly to customers via numerous communication channels.• Targeted communications directly to customers via SMS, EDM, Facebook - utilizing customer data to personalize rewards schemes based on each individual customer shopping habits - offline and online• Craft customer journeys on CRM platform• Overseeing a Customer Executive.

Malaysia

GENERAL RESPONSIBILITIES - NESTLÉ KITKAT• Account lead of KitKat portfolio - strategic planning, business development, management.• Regional coordination between 5 markets; Indonesia, Thailand, Singapore, Philippines, Vietnam.• Global alignment and coordination with head office in London.• Overseeing 2 Senior Account Executives.KEY HIGHLIGHTS• Digital innovation - breakthrough execution idea to be used globally for new KitKat Core.GENERAL RESPONSIBILITIES - NESTLÉ SJORA• Account lead during pitch for new business - Nestlè Sjora fruit beverage.• Coordination and alignment between departments.• Overseeing a Senior Account Executive.KEY HIGHLIGHTS• Successfully won new business - Nestlè Sjora fruit beverage.

Kuala Lumpur, Malaysia

Accounts:Heineken Malaysia Berhad - Tiger BeerGENERAL RESPONSIBILITIES FOR TIGER BEEROverall management of portfolio - strategic planning, business development, internal and external workflow coordination.Overseeing an account manager and a senior account executive.Highlights:PMAA Asia Gold - Best Small Budget Campaign - Tiger Merry TwistmasShell Malaysia Berhad - Shell Helix LubricantsGENERAL RESPONSIBILITIES FOR SHELL LUBRICANTS MALAYSIAOverall management of portfolio - strategic planning, business development, internal and external workflow coordination.Overseeing an account manager and a senior account executive.Highlights:Successfully launched "Shell Helix Engine Warranty", Malaysia's very first engine warranty program

Kuala Lumpur, Malaysia

CONTRACTAccounts:Carlsberg Malaysia – AsahiTelekom Malaysia – BTLGeneral responsibilities for Carlsberg MalaysiaOverall management of portfolio (strategic planning, business development, internal/external workflow coordination).Overseeing an activation manager and a trainee.General responsibilities for Telekom MalaysiaOverall management of portfolio (internal/external workflow coordination).Overseeing an activation manager and a trainee.

Kuala Lumpur, Malaysia

CONTRACTAccounts - Petronas Lubricants International General responsibilities for PETRONAS Lubricants InternationalOverall management of portfolio – New product launch for PETRONAS Lubricants category; PETRONAS Syntium, PETRONAS Sprinta and PETRONAS Urania. Overseeing an account executive.

Kuala Lumpur, Malaysia

CONTRACTAccounts - Colgate Palmolive, Sunway Iskandar DevelopmentGeneral responsibilities for Colgate Palmolive MalaysiaManagement lead on account, overall management of portfolio (business development, internal and external workflow coordination between regional office and local office), monitor monthly recon for manhours and profit projections.Overseeing an account executive.General responsibilities for Sunway IskandarOverall management of portfolio (business development, internal and external workflow coordination).Overseeing a senior account executive.

Selangor, Malaysia

CONTRACTAccounts - Red Bull Europe, Air Asia XGeneral Responsibilities for Red Bull EuropeOverall management of portfolio (strat planning, business development, internal/external workflow coordination).Overseeing an account manager and a junior account executive.Key Highlights• Successful launch of Red Bull Air Race press launch• First Red Bull Music Academy Classroom session in Malaysia with Nile RodgersGeneral Responsibilities for Air Asia X• Manage and execute AirAsia X inflight menu

Kuala Lumpur, Malaysia

Accounts - Nestle (Milo UHT, Milo Cans, Milo Confectionery Bliss Bear Brand)General responsibilities for NestleGeneral management of portfolios (general planning, timelines, internal/external workflow coordination), chairing meetings and presentation of work, overseeing one account executive, running weekly WIP meetings with clients.Key Highlights• Closely involved from initial brand workshop with clients to develop new thematic campaigns for both Nestle MILO UHT and Nestle Bliss.• Successfully pitched 2 agency initiatives for award submissions.• Lead account management for 2 pitches; Bank Negara MIFC and TNB• Cannes Silver Lion – Branded Content & Entertainment• Kancils Gold – Integrated• Kancils Silver – Outdoor Advertising; Ambient

Account – Danone DumexGeneral responsibilities for Danone Dumex Producing quarterly competitive reviews, working with the strategic planning team for 2012 brand plans, conducting focus groups, overseeing one account executive and one intern, running weekly WIP meetings with clients. Key HighlightsDanone Dumex Dugro Fruit & Veg Launch• Key project manager for TVC and print production.Danone Dumex Dugro Relaunch• Key project manager for thematic TVC, print, web banners, social media engagement (Facebook and blogs), POSM and in-store activation. Danone Dumex 2012 Brand Plans• Closely involved in strategic planning, consumer insight research, and project coordination.Danone Dumex Mamil Gold Relaunch (ongoing)• Synchronize workflow between O&M and multiple parties (research agency, BTL agency, production house).

Accounts – Listerine, Kellogg’s, Shell Select, Pos Malaysia, PosLaju, Tourism MalaysiaGeneral resposibilites for ListerineManaging day to day workflow, moderator for 2011 brand plans, coordinating with regional offices, producing quarterly competitive reviews, working with the strategic planning team for 2011 brand plans, running weekly WIP meetings with clients as well as regional office.Key Highlights• Dr Lister – Malaysia’s first virtual dentist programme. Listerine’s mobile trucks were stationed at high traffic areas, where patrons were given an oral examination in a very unconventional manner. Snapshots of the patron’s teeth were taken using an oral camera and were sent over to an actual dentist via email for the dentist to examine. The results were then emailed over personally to the participants.• Involved from planning stage to the final execution of Listerine’s new premium variant, Listerine Total Care.General resposibilities for Kellogg’s MalaysiaManaging day to day workflow, coordinating on projects with regional client offices, producing quarterly competitive reviews, working with strategic planner on numerous projects, conducting weekly WIP with clients.General responsibilities for Shell Select retail storesManaging day to day workflow, participated in group brain storming session with clients, conducting weekly WIP with clients, dealt with production suppliers and station owners.General responsibilities for Pos MalaysiaManaging day to day workflow, part of the team for Pos Malaysia’s rebranding exercise, involved in launching PostMe online shopping portal.General responsibilities for PosLajuManaging day to day workflow, part of the team for PosLaju’s rebranding exercise.General responsibilities for Tourism MalaysiaManaging day to day workflow, print ad campaigns, coordinating with client’s South and West Asia offices.

General Responsibilities on AstroResponsible for producing TV promo artwork as well as other off the air materials such as posters, monthy promotional schedule, banners, buntings, web banners for Astro Ria, Astro Ceria, Astro Prima, Astro Mustika.Worked with team to conceptualize promotional concepts for Astro channels as well as worked on ideas for awards submission.Key HighlightsWorked on Astro's new PPV channel Mustika pitch and successfully obtained the business.

Kuala Lumpur, Malaysia

General ResponsibilitiesResponsible for designing communication materials such as print ads, banners, buntings, web banners, brochures, leaflets, booklets, and posters for MDec, TNB (Tenaga National Berhad), Petronas Dagangan, Ministry of Health, and Colin's (fashion apparel) Key HighlightsWas given the opportunity to take lead in Universiti Tenaga National (UNITEN) photo shoot for their recruitment print ad.Worked on pitch for Ministry of Health. Agency won the pitch to obtain the new business.TVC idea was shortlisted by TNB clients.

Associate'S Degree, Advertising, 2.8

Activities and Societies: Merah Putih Lim Kok Wing Marketing, Advertising, Graphic Design, Management

Certificate, Business And Communications