Designed graphics for four teams, including race cars, trailers, driver suits, and team uniforms.Closely collaborated with corporate sponsors to conceptualize creative branding and team identity, focusing on fundamentals while introducing new design trends. Produced advertisements, event signage, handouts, and social media graphics.Produced, recorded, and edited videos for marketing campaigns providing content for John Force Racing social media channels.

Redesigned the 32-page parks and recreation class catalog, developed a new style guide, and introduced full-color print while lowering production cost by $10,000 a year.Identified a marketing opportunity for the teen demographic of the city. Conceptualized a comic book and supplemental marketing assets including giveaway items, signage, and posters targeting teens in the city. The campaign contributed to a 20% enrollment increase in an after school program.Advised city leaders on ways to update the city’s marketing identity and design aesthetics for outreach projects.

Created and maintained a database of artists, contributors, and donors to effectively coordinate museum marketing.Designed and installed artwork labels and statements for exhibition and special events, eliminating outsourced costs.Performed professional tours of collections and museum, ensuring a great visitor experience and community outreach.

Routinely archived artwork, photographs, and historical artifacts while developing a network-based catalog.Developed a children’s after school arts program, introducing a different medium each week while focusing on the history and use of technique, and care of equipment.