• Brand & Identity, Packaging, Apparel, Merchandise, Print, Digital, Typography, Illustration, Surface, & Environmental design.• Creative Direction, art direction, concept development, brand strategy, trend analysis, & innovation.• Research & interpret consumer needs while ensuring brand standards and design direction are met through innovative concepts.• Manage agencies and freelancers including designers, illustrators, copywriters, strategists, photographers, animators, and videographers.• Project budgeting and management of vendors.• Create design turn overs (tech packs).

• Launched Lumé Deodorant brand into retail by revamping company's packaging, design systems and creating ISM to ensure flawless entry into retail market resulting in a revenue growth from 200M to 400M in 2023.• Developed a new brand line for men; Mando, which generated 50M in first year of business.• Improved and placed brand look, tone, and feel through brand guidelines and best practices.• Concept development of brand strategy, trend analysis, photo direction, storyboards and art direction for seasonal and evergreen design initiatives.• Directed and mentored a team of 5 through direction of all facets of retail design and digital implementation.

• Lead design for global skin and personal care working on Old Spice, Olay, Secret,Gillette, Native, Ivory, and development of new brands in the naturals category.• Concept development, art direction, strategy, consumer insight, trend analysis,and competitor intelligence.• All facets of design and production from concept through retail sale includingpackaging, product, branding, marketing, ecommerce, social.• Complete production life cycle from initial concept to retail sale• Manage freelancers including copywriters, strategists, photographers,animators, videographers, illustrators, and agencies.• Partner with marketing, product development, innovation, and industrial designto ensure outcomes align with design direction and vision.• Present concepts, strategy, and brand rationale to brand managers & key stakeholders.• Manage, develop, and mentor junior designers.

• Apparel, footwear, merchandise, print, packaging, and surface design of all new product lines.• Seasonal design direction, concept development, mood boards, inspiration, consumer & trend research, color direction, and material & application development.• Work cross functionally with internal and external partners to meet deadlinesand ensure product standards are met.• Present designs to brand managers and heads of design and marketing.• Review mechanical artwork for final design approval.• Attending fits and reviewing strike-off samples and providing feedback andimprovements to factories.• All facets of production work including tech pack creation.• Mentor junior designers, apprentices, and interns.

• Owner and Lead Graphic Designer of a small independent boutique graphic design and screen printing studio.• Creation of apparel & product graphics, gigposters, fine art serigraphs and custom commissioned artwork through the use of hand pulled and semi-automatic screen printing presses.• Screen printer as well as separator utilizing spot color separations, simulated process, 4-color process and index separations.• Color matching using Pantone mixing systems.

• Graphic support for Design, Graphic Design and Merchant team and Vendor base - Review vendor samples with Design and Merchants - Communicate changes and call-outs to vendors - Create direct dialogue with Merchants/Vendors to answer questions and provide marketing assistance• Provide general cost guidance to Merchant and Design teams• Manage domestic Vendor production WIPs• Work with Merchant teams to allocate to proper vendor base via technique, ability, availability• Keep Vendor base informed of Production Forecast, QA issues, Technique updates, and new products• Manage vendor visits to A&F Home Office• Design of all Outlet Marketing for apparel across all brands