Alexandra Thompson Email & Phone Number

Greater New York City Area

-Built entire in-house marketing team with responsibilities across web, digital, print, PR, events and social media-Developed cross-channel marketing strategy with senior leadership to advance organization’s mission across various target demographics with greatest focus on securing and building B2B leads and partnerships-Own organization’s marketing budget and allocation from staffing to ad spend-Crafted and executed on complete website redesign and launch (including all copy and associated collateral) -Coordinated production and management of sales and marketing materials library for entire organization including press releases, print and web copy, e-campaigns, and case studies-Built strong relationships with external vendors for digital advertising and analytics, design, web development, et. al. -Planned and delivered on thought leadership summits, graduations, galas and networking hours -Collaborated with sales and biz dev teams on how to create, refine and deliver brand-appropriate presentations and RFP responses

-Developed copy to maximize value proposition for Columbia's Executive M.S. in Technology Management Program-Created flyers, email templates, and social media content to promote program awareness-Customized keyword search to improve SEO and increase leads for prospective students-Drove traffic to information sessions via e-campaigns, social media, and digital advertising-Managed marketing tactics on behalf of the Program's Associate Directors through their individual networks

White Plains, New York

Developed and implement strategic marketing plan for leading computer-based English language proficiency test Created collateral and presentations to support global sales team with customer acquisition and retention Wrote copy and managed design across collateral, e-campaigns, product website, and advertising space Ensured brand guidelines are adhered to and effectively implemented across all external communications Planned booth displays, promotions, and signage for numerous conferences throughout year Researched industry trends and collaborated with partner organizations to submit conference session proposals Updated recognizing institutions, events, and news on website Tracked ROI through marketing efforts such as webinars, event attendance, and e-campaigns

New York, Ny

Create and implement marketing plans for print productsCollaborate with authors to maximize their promotional platform via social media and independent eventsPursue and research promotional partnerships with relevant organizations, websites, and blogs Prepare sales materials and present products to key account sales representatives Conduct publicity efforts via press releases and book review mailingsLead marketing and sales analysis for high profile series Create marketing materials, including sell sheets and direct mail pieces Manage production schedules, insertion orders, and campaign optimization for print and online advertisingPlan and maintain budget throughout fiscal year

I was responsible for reading manuscripts and evaluating whether or not they should be recommended for publishing.

New York, Ny

Planned booth displays, promotions, and organized events at numerous conferences throughout the yearCreated and managed web entries for products on company website Wrote copy and lead design process in advertising space, direct mail, and other promotional materials Conducted and analyzed market research for new online products Collaborated with editorial team to ensure timely and effective promotions and publicity for individual productsTracked budget for my divisionSelected to represent the law marketing team for national and international business and marketing training; trained team on learned conceptsTrained and managed departmental interns, temps, and freelancers

Evaluated young adult fiction manuscripts Composed reader's reports for further consideration for publishing Drafted rejection letters to authors

Participated in public relations and broad based marketing initiatives to support New York City based recreational youth programs

Bachelor Of Arts, English Language And Literature

Semester in London Program

Education record