Arnab Das Email & Phone Number

Mumbai, Maharashtra, India

Singapore

• Strategy & Activation: develop and activate the regional commercial strategy focused on smallholder farmer needs to accelerate growth of the business in Asia. Resource and activate key projects around the strategic big leaps to realise share gain; deliver organizational sustainability commitments by influencing global, regional and country organizations. Globally coordinate efforts to deliver a differentiated portfolio across Seeds & Traits and Crop protection businesses to accelerate customer acquisition • New business development: develop and resource opportunities by combining Bayer’s existing market approach with new business models driven by partnerships to develop a multi-partner value chain ecosystems. Lead expansion of the “Better Life Farming” initiative across APAC and integration into other value chain ecosystems.• Partnerships and collaborations – APAC anchor for shaping the industry agenda on smallholder farming and developing cross-sectoral partnerships to build ecosystems focused on capacity building. • Special Projects: Anchor for all projects across commercial, sustainability and other functions linking them to Purpose and smallholder vision for Bayer in APAC.o Commercial Reach Baseline: Partner regional and global functions to develop the Customer Reach estimation model to assess current commercial reach and enable the Smallholder Farming Strategy exercise.o COVID Response: Design and implement Bayer’s COVID response program in partnership with Global, Regional and Country teams across Asia, Africa and Latin America covering over 18 countries to support 2M farmers. o Smallholder Center of Excellence: Engage with cross-sectoral partners across public and private sectors, to establish a smallholder farming center of excellence in Asia-pacific to enable technology transfer, drive skill development and bring together a community of organizations, committed to improvement of smallholder livelihood and improving income and food security.

Singapore

• Lead and develop the CX strategy to deliver superior and differentiated customer experience for growers in the smallholder and commercial markets based on actionable customer insights and translate it into a customer solutions roadmap for the region• Partner the Global Centers of Excellence to design and implement pilots in CX and Analytics to drive customer centricity and data-driven decision making.• Develop and deploy customer experience strategy framework, processes, metrics, benchmarks and support with appropriate data analytics • Develop the customer analytics center of excellence to enable Bayer CropScience deliver an industry leading CX through best practice benchmarks.• Customer Insights: Develop the strategic approach to Customer insights for APAC region and lead implementation of the research and insights program in conjunction with the ongoing integration efforts.• Maximize efficiency of research budgets to enable data and insight driven decision making.• Setup processes to operationalize research related roles and responsibilities with the country marketing teams.

Singapore

• Drive cross-crop value proposition within full portfolio of Seeds & Traits, Crop Protection and digital solutions to unlock competitive advantage by capturing high-potential farming ROI In APAC.• Enable customer strategies based on customized agronomic solutions through digital solutions and new business models• Design and pilot integrated solutions with a compelling value proposition to deliver on unmet customer needs• Coordinate, innovate, design process and implementation of digital strategy in partnership with regional business strategy and global functions.

Mumbai Area, India

• Lead stakeholder engagement efforts and influence corporate reputation of Monsanto across South Asia. • Shape stakeholder understanding in India on critical business issues and enable business continuity through extensive engagements, advocacy and communication enabling progress. • Lead the strategy development and execution of Corporate Marketing efforts encompassing advertising, public relations, media engagements, setting up of digital platforms and manage CSR commitments of over $2M annually. This led to delivery of 3 billion+ favorable impressions with a share of voice over 72%. • Shaped critical government stakeholder understanding of critical issues in Agriculture through extensive engagements, advocacy and executive communication.• Develop the Corporate Social Responsibility Strategy across the Monsanto entities in South Asia and drive implementation. Developed a strong pipeline of sectoral project commitments and signature partnership led execution that created presence and had a positive impact on Monsanto’s reputation.

Mumbai Area, India

Mumbai Area, India

Mumbai, Maharashtra, India

A 250 Cr Franchise. Brand management, Marketing program development, Strategy development, New market entry strategies.

Mumbai Area, India

Brand Management, Communication and Marketing program development, New product innovations

Mumbai Area, India

Communication and marketing programs on Parachute Therapie

Mumbai Area, India

Handled Sales and Distribution in Mumbai. territory was South+Central Mumbai and Navi mumbai.

Patna Area, India

Handled the sales and distribution system in Bihar. Implemented the first Micro-marketing initiative in Marico - focussed on gaining share of CNO in Bihar.

handled sales and distribution across MP and Chattisgarh.Evolved initiatives to penetrate chattisgarh markets with GPI brands.Launched GPI tea brands in the territory.effectively handled a team of 7 sales officers.

Mba Ib, Marketing, Finance

MBA in International business with with specialisation in Marketing and Finance.

Bachelor Of Engineering (B.E.), Electrical Engineering, First Class, Honours