Arnab Kumar De Email & Phone Number

Mumbai Area, India

• Conceptualizing & overseeing the execution of Instore communications and Digital communications, Print & Digital catalogs, Product launches, Festivals and Sales campaigns for Future Group’s leading retail-chain businesses like Big Bazaar, Food Bazaar & HyperCity (on a pan-India basis)o Worked on graphics and space visualization for verticals like Food and Beverage, Home Furnishings, Farm Fresh, Infant, Toys, Luggage, International products, Organic section designs etc.o Created System designs to standardize in-store communication, Signages, as well as Budget estimates, for all promotions to maximize strategic visual impacto Regulation of communication elements through Monthly manualso Standardization & automation of Signage systems of the retail storeso Training modules for teams across multiple citieso Films and video contentso Coordinating with Zonal teams for seamless adaptation & on-time execution of promotion campaigns• Apart from reporting to the Chief of Food Vertical & GM of Big Bazaar, the work also involves working with the CEO’s office on corporate presentations & SPARK annual event• Operated a team of 8 - 10 people at HQ with regular interactions and follow-ups with team members of all 7 zones• Promoted from Deputy Manager to Manager – Experience Design in 2018-19.

Mumbai

• Conceptualized & implemented Outdoor campaigns, Advertising Campaigns, Print Ads. and Graphic Design solutions like Corporate Identity, Brand manuals, Brochures, Posters, Magazine layouts, Packaging design, Store graphics and Exhibition Stall design.• Working with external clients including Reliance Mutual Fund, CRISIL, Reliance Retail, Pantaloons, Big Bazaar, Bharti Airtel, Philips, Kansai Nerolac, Educomp Solutions, Mills & Boon, One Avigna Park, Akruti City Developers, Tilaknagar Industries, Religare, Waldman Diamond etc.• Managed a team of 10 - 12 people of Graphic designers, Website designers and Copy writers.

Mumbai, Maharashtra, India

• This was my entrepreneurial venture at establishing a communication design agency, which was providing services like TV & Print advertisements, Corporate films, Pre-production visualization for Films & TVCs, Corporate Identity, Branding, Posters, Book designs, etc.• My responsibilities also included marketing and administrative jobs like sourcing clients, new business development, advising solutions on client mandates, tracking project flow, monitoring deadlines, managing budgets, resource allocations, etc.• End-clients included Gillette, UNICEF, Novartis, Piramal Healthcare, Wockhardt, Crompton Greaves, Sorento Healthcare, ICICI Bank, Johnson & Johnson, Honda, Suzuki, LG, Pearson Education, Reliance Mobile, & various production houses.

Mumbai, Maharashtra, India

• Worked for various Production houses included Film Farm, Red Ice, Bappaditya Roy Pictures and One Productions. Tasks included Promotional Graphics, Shot Visualization, Art Direction, Production Planning, Budgeting, Reference boards for Cinematographer, Shoot Management, and Post-Production Supervision.

Bachelor Of Design, Visual Communication Design

Graduated in Visual Communication Design, with the Four-Year Degree Programme. This included comprehensive courses in Design Theory.

Experience Design Elevation Program (Edge)

Was amongst the final 25 participants selected from 800 Future Retail employees, for a One Year Comprehensive Development Programme. This.