Arnab Mukherjee Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Leading content for multiple in-house brands- Leveraging leading AI tools in the content pipeline to optimise efficiency and cost without compromising content delivery - Scaling multiple social media accounts to 5x

Mumbai, Maharashtra, India

- Building content for a house of D2C brands across food, fashion and home decor- Creating a tone of voice and implementing it across brand touchpoints like the site, social, and CRM.- Delivering relevant content for retention and performance marketing- Creating SEO content through blogs, on-page content and third-party content- Building content for marketplace listings- Planning and executing social media content- Exploring cutting-edge AI tools and their potential for content creation across text, audio, visuals and video

Mumbai, Maharashtra, India

- Spearheading Electronics content strategy and content development aligned with editorial trends, industry insights, business requirements and overall platform goals.- Delivering 50+ videos in six months for Large Appliance Product Description Page (PDP) overhaul project, in addition to revised PDP content in accordance with new PDP guidelines (received RnR Award for same in Nov 21)- Leading AB testing on shoot visuals to optimise Click-Through-Rates using Analytical Skills on Site metrics from Adobe Experience Cloud - Leading deep dive into performance metrics of Thematic & Editorial content pages using Adobe Experience Cloud- Delivering engaging video content for Social Media Marketing with end-to-end conceptualisation, cross-functional coordination and execution.- Selected for TATA x London Business School Blue Mint program for early career leaders in the TATA Group as a part of the December'21 Cohort- Building a network of guest contributors to create relevant tech content for the community.

Mumbai Area, India

- Built concept, plan and content for site and social media for Electronics Summer Campaign 2021 and Connected Homes - Received RnR Award in both years respectively for these campaigns.- Delivered Electronics and Appliance Articles for Que, TATA CLiQ's Digital Magazine- Built informative static Buying Guides on platform- Produced video content to aid purchase (buying guides, PDP videos, Expert interviews)- Created content for UI/UX projects like CLiQFence (Geofencing), Shop By Appointment- Worked on Search Engine Optimisation (SEO) content for website- Worked on CRM and Site copy for relevant campaigns- Handled shoot coordination for Appliances and Electronics

Mumbai Area, India

- Took ownership of audio reviews.- Regular feature contribution to Digit and Digit Geek.- Envisioning a new audio test process for Digit.- Actively source developer oriented articles and content for the Devworx section in Digit.- Establish contacts with startups and universities for story opportunities.- Conducted an exhaustive set of audio reviews involving 40+ products across six categories for the Digit Zero1 Awards 2018

Mumbai Area, India

1. Quality feature stories including cover stories for print and web, daily news stories - basic and in depth, as well as regular sections like App of the Week, Careers, Startup Corner, Sci-Fi, Workshops and DIYs (Writing samples: www.clippings.me/arnabm).2. Reviewing wearables, games, miscellaneous products.3. Video Content including Facebook lives4. Managing Social Media - Facebook (Digit, Digit Geek) and Instagram (Digit)5. Freelancer management - for properties like Devworx, FastTrack6. Maintaining industry sources in relevant tech areas like IoT, 3D Printing, Home automation etc.7. Radio talk show - Tech Tuesdays on Ishq Hangouts, 104.8 Ishq FM every Tuesday 9 am onwards for Mumbai, Delhi, Kolkata (Currently discontinued)8. Experienced with Content Management Systems as well as Adobe Photoshop and InDesign

1. Creating quality Feature stories for Digit magazine and the Digit.in website2. Building and maintaining the app review section, on the website as well as the magazine, with App of the Week and App Watch3. Reviewing products - building specialization in Wearables.4. Social Media Management for Facebook and Instagram5. Hosting Facebook Lives for Digit's Facebook page6. Working on videos and video content7. Copy Editing8. Managing freelancers for Fastrack

Working as a team member of a Business Intelligence Team to ensure continuous and constant availability of business data to client and supporting all issues technically and business-wise as well. Application of technical skills in SAP BI/BO as well as SAP ABAP on a regular basis to satisfy business requirements.

Tata Blue Mint Nov '21 Cohort, Business Leadership

Leadership flagship program for early career leaders across the TATA Group

Bachelor Of Technology (B.Tech.), Information Technology, 8.55/10

Activities and Societies: Dance Team, Coding, Organizing College TripsPursued technical interests and gathered knowledge in various.

Aisse, Information Technology

Activities and Societies: dance club, Editorial Board of school magazine,A beautiful place to grow up both as a student and as a person, I.