Arnab Saha Email & Phone Number

Kolkata, West Bengal, India

CLIRNET is India's largest doctor networking platform which is enabling doctors to upskill themselves to improve patient outcomes. The work we are doing today impacts 70% of all patient treatments. Building a recommendation system which will provide content recommendation to these doctors based on their historical content preference so that they learn more and treat patients better.

Kolkata, West Bengal, India

Chennai Area, India

Verwin is a community platform for career growth aspirants which has various tools & information to help them succeed in their careers.At Verwin, Arnab helped build out the marketing stack and positioning the product to help create the first phase of user growth. Arnab was involved in the following areas:(i) Site Architecture - Developing URL scheme, site navigation and bot friendliness for long term search engine success(ii) UX Improvement- Using Hotjar to improve user retention by understanding heatmaps /user flows(iii) User Segmentation and Persona Creation: Market Analysis to segment users resulting in user persona for developing Go-to-Market strategy.(iv) User Acquisition (Facebook Ads + LinkedIn Ads) - Developing targeting and ads. Find out the things that work and tweak them further to bring the CAC down by 250% from where we started.(v) Product Ideation, Research and Launch- Interviewing users to ideate and build products for identified target groups. These products were used as Lead Magnets. Liasoning with the Tech team to build those products out.More Details at: https://docs.google.com/document/d/1WwnLkn-qs3_FOzZPjW5N0jFcoMtllci2vYQQKR-fXmg/edit?usp=sharing

Kolkata Area, India

CareClues is a Health-tech product, aiming to be an aggregator of online healthcare services.At CareClues, I built the entire marketing stack from the grounds up.My contributions were along these lines:(i) UX-Research: Used LuckyOrange to build and view heat-maps for user interactions. Deep-dive using screen recordings. Data funneled back to front-end developers for flow changes leading to a decrease in bounce rate from 70% to 40%.(ii) Behavior tracking - web: A proper Google Analytics setup was used in place of a CRM to track website usage, events, clicks, funnels, etc. Events used to track goals.(iii) Behavior tracking - mobile: Firebase analytics for building mobile funnels as well as track usage. (iv) Sitemap creation with the right URL structure, dynamically generated on-page SEO(v) Implementing and operating web notifications via iZooto and optimizing opt-in. Mobile notifications via Firebase FCM. (vi) PPC: Keyword research and optimization by improving technical quality of ads. Achieved 20% CTR by ad copy optimisation targeting different search intents in a competitive industry with 4 heavily funded competitors(vii) Created 8 fine-tuned Facebook personas. Campaigns and remarketing targeting interest groups deliver with a cost per like of upto 0.28 INR and cost per click at 1.7 INR. Data utilised to pivot the product and move towards a content marketing strategy. While we move towards a more of content marketing approach, my role has moved towards identifying right keywords to target both by primary and secondary keyword research. Primary Research is done via utilizing importXML or beautifulsoup4 depending on difficulty. After prioritization based on volume and difficulty, content is shaped by Content Marketing toolkit of SEMRush. All on-page SEO elements are benchmarked extensively with all competitors using SERPscrap of python. More details at: https://docs.google.com/document/d/1Qyl7wAPDFxSIeTDMzwBW6bfl8uYycL2MdFB37J9pCBU/edit?usp=sharing

Bangalore

AugRay is an Augmented Reality mobile application which enhances brand communication and engagement by overlaying rich experiences like games, videos, 3D content and more over the real world. Bringing users deeper into a more dynamic experience with the world and brands around them. My job entails,Life cycle ownership of the entire sales support function at AugRay. Ideated and built content -(i) Research dossiers (30+), (ii) Ideation on client approach (80+ concepts pitched to clients). (iii) Proposals (25, multiple being closed sales)Also responsible to drive the brand building activities by identifying key channels and building for them- (i) White papers (6) and product catalogue (ii) industry relevant thought leadership papers (for 8 industry verticals)(iii) market reports (32)(iv) creatives for social media engagement activities(v) creating user engagement videos (5)(vi) email marketingand thus meeting key engagement matrices achieved by hiring and managing freelancers.Mid-sales and post-sales cross-functional activities include-(i) supporting account managers in managing success of campaigns (end to end)(ii) generate end-of-campaign reports, case-studies and videos (10)

Chennai Area, India

Work closely with the Pre-Sales team to respond to (i) RFIs, as well as (ii) RFPs (involved in 6 10M USD+ proposals). Also, for the creation of marketing collaterals for clients, internal stakeholders and senior management. These include (i) Infographics (30+), (ii) Presentations (20+), (iii) Whitepapers (5) and (iv) Posters (13). The work involves end to end ownership from ideation to wire-framing to coordination with the design team. There is an aspect of client management, follow up, inside sales and market research in close collaboration with the Sales team.

Chennai Area, India

Devised the overall marketing strategy for Ather products, including the advertising and the distribution channels by-(i) Conducting focus groups (8), (ii) Surveys (60) and (iii) interviews (25) to build profile of the target segment Was involved in the funding process and estimated the overall sales potential in target geographies. Also, did a comprehensive market analysis and bench-marking of Ather's competitors. Conducted interviews (20+) to support pricing decisions as well as look and feel of the product.

Master Of Business Administration (Mba), Marketing

Integrated Masters In Science, Physics

Activities and Societies: Quiz Club, Mess Committee, Disciplinary Committee

10

Activities and Societies: -Third Position at Semi-Final level of CBSE Intel Science Quiz -Winner in Annual Science Quiz by Regional.