Arnaud Laugier Email and Phone Number
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Arnaud Laugier personal email
Experienced Product Marketing & Marketing Digital Executive in various industrial B2B2C markets (Automotive, construction , life sciences , packaging/coding, industrial automation, electronic & electrical solutions)▪ A results-oriented Marketing Executive with diversified international experience in strategic marketing, product development & launch, customer experience management, inbound & outbound marketing campaigns, pricing management, business development, Go-to-market.▪ Combined Marketing / Digital expertise and business acumen to ensure alignment between Marketing Strategy and business needs.▪ Held different Marketing roles at Corporate, Regional and Local level with an outstanding track record.▪ Marketing Plan elaboration and execution enabling to generate profitable growth: °Design and launch new solution sets with unique customer benefits fitting customer needs. °Price positioning optimization at a global, regional and local level. °Campaigns management supporting growth. °Route to Market management creating growth and focus(direct, partner, DiY, OEM, KA, Vertical Market).▪ Marketing Digital plan definition and deployment: °Launch plan including profitable communication initiatives to drive sales. °Head of Marketing Automation: Digital plan to generate MQL at each stage of the customer journey, traffic acquisition (SEO, SEA), inbound marketing campaign plans in multi-channel, content creation & distribution, strategy definition based on customer data to engage with targeted audience, customer experience enhancement, campaign ROI reporting. °Media plan: Press, TV, PR, trade shows.Strategic thinking , creative , results driven, leadership are skills enabling to achieve targets.
Eaton
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Head Of Marketing France, Iberia, North AfricaEaton Apr 2022 - PresentDublin, Ireland, Ie• Definition & deployment of the zone marketing strategy per segment and channel (aligned with EMEA and growth pillars) enabling to achieve the annual operating plan. • Definition of the marketing road map using push / pull tactics to maximize demand generation through various digital tactics (Integrated campaign, Lead gen, PPC, Media buy, Social Media …), sales campaign & animation.• Product Line Management: New Product introduction, existing portfolio animation and phase out. Work on process to optimize product line rentability (Low runners, Low margin, Price monitoring to maximize profitability, forecast ..) • Team Management: Product, Segment, channel, digital, pricing
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Global Marketing And Communication DirectorCatu Jan 2019 - Mar 2022Bagneux, Fr▪ Accountable for developing and promoting safety solutions for the electrical market for Sicame SBU Safety (Catu, Sicame Argentina , Supersafe Barcelona).▪ Definition and deployment of the Marketing strategy enabling to generate profitable growth.▪ Portfolio Management: Innovation launch with unique value proposition (vitality index: + 3 points), animation (margin monitoring, re launch ...), phase out / obsolescence management (low runners phase out: 5% of SKU portfolio). ▪ Transformed a product featured oriented portfolio to a solutions value add through the introduction of adjacent technologies like RFID, ioT, SaaS, Solutions designed per targeted vertical markets to better match customer needs.▪ Communication plan définition and deployment (SEO/SEM, content creation, social media, Market place, lead generation, sell in/out initiatives through the electrical distribution) with the objective to generate MQL.▪ Team management: 9 persons. -
Emea Marketing Director (Food, Beverage, Life Sciences, Automotive Markets)Markem-Imaje Sep 2012 - Jan 2019Vernier, Geneva, Ch▪ Elaboration and Execution of the Marketing Plan based on company strategy growth (complete solution set including printers, software, services, consumables...): market and customer needs, market segmentation, solution development definition based on customer benefits & launch by segment , customer value proposition, digital campaign plans (muti-channel), pricing management (value based pricing), sales & marketing initiatives.▪ Accountable for inbound & outbound marketing digital campaigns effectiveness (acquisition, user engagement, churn reduction), content creation fitting targeted audience, strategy based on customer data, conversion funnel management.▪ Route to Market elaboration optimizing market coverage in all channels (Direct, Indirect, OEM).▪ Lead Global Customer Experience Group to improve the customer journey. ▪ Team Management: 17 Marketing & CRM. -
European Marketing Manager, Jacob Delafon BrandKohler Co. Mar 2006 - Aug 2012Kohler, Wisconsin, Us▪ Accountable for product management, product road map, launch plan and business category profitability development.▪ Product portfolio development: Market trends analysis, market & solution segmentation, Market Requirement Definition, launch plan monitoring, SKU's optimization. ▪ Pricing Strategy consistent with customer's reason to buy. ▪ Channel management to optimize market coverage (Distributors, DiY).▪ BtoBtoC product marketing (Installers, OEM, architects, retailers, end users and other influencers). -
Marketing & Export Director, Finimetal BrandRettig Icc 2002 - 2006▪ Accountable for product management across 2 manufacturing operations and 3 brands (Innovation definition, solution segmentation per channel/brand, Product development, Launch plan, Portfolio rationalization ..)▪ Pricing policy definition per channel to positively impact top & bottom line.▪ European brand coordination ▪ Communication & sales initiatives definition to achieve yearly budget▪ Accountable for Export sales in EMEA
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International Project Manager, Allia, Selles & Fas BrandsGeberit 1999 - 2002Rapperswil-Jona, Ch▪ Re design the product portfolio based on value, strategic fit, NPV and introduction of differentiators ▪ Product Roadmap Management per targeted segment, channel and brands (3)▪ Coordination of the product development with R&D teams▪ Listing & Merchandising negotiations with French Retailers▪Accountable of the category yearly budget & P&L -
Product ManagerCarglass® France Jan 1997 - Mar 1999Courbevoie Cedex France, Fr▪ Definition & deployment of the brand-new graphics chart across all the car centers.▪ Media plan monitoring.▪ Accountable for traffic acquisition & leveraging incremental services / product services. -
Product ManagerBosch 1995 - 1997Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De▪ Adaptation of the product offer to the French market with a new packaging and new communication tools.▪ Rationalization of the portfolio based on 80/20 rules▪ Implementation of sales incentives among retailers -
Junior Product ManagerValeo Sep 1993 - Feb 1995Paris, Île-De-France, Fr▪ Definition and launching of a new range of starters and generators on the replacement market. ▪ Definition of the communication tools to promote the new range. ▪ Accountable for business plan and market growth opportunities per key customers.
Arnaud Laugier Skills
Arnaud Laugier Education Details
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Essec Business SchoolBachelor Of Business Administration -
Esg3° Cycle
Frequently Asked Questions about Arnaud Laugier
What company does Arnaud Laugier work for?
Arnaud Laugier works for Eaton
What is Arnaud Laugier's role at the current company?
Arnaud Laugier's current role is B2B Global Marketing & Communication Director | CMO | Solution development | Digital transformation.
What is Arnaud Laugier's email address?
Arnaud Laugier's email address is al****@****aje.com
What schools did Arnaud Laugier attend?
Arnaud Laugier attended Essec Business School, Esg.
What skills is Arnaud Laugier known for?
Arnaud Laugier has skills like Business Strategy, Marketing Strategy, Brand Management, International Marketing, Strategic Communications, Product Launch, Trade Marketing, Pricing Strategy, Marketing Intelligence, Internet Strategy, Social Media, Online Marketing.
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