Arnaud Le Brun Email & Phone Number

Brussels, Be

Mechelen, Flemish Region, Belgium

Mechelen

Brussels Area, Belgium

Brussels

Brussels Area, Belgium

-Co-responsible with another Brand Manager to deliver business objectives on the brand.- Leader on building portfolio vision and inno pipeline, fitting both with local insights and global strategy.- Leader of the brand cross functional team (Marketing, Sales, Finance, Forecast, Category Management )- Day to day coaching of a Junior Brand Management

Brussels Area, Belgium

Co-responsible with a Senior Brand Manager for the brand development to deliver Danone Belgium target, in compliance with both Activia Worldwide and Danone Benelux strategies• Define the portfolio and innovation strategy and its activation through all touchpoints, working cross-functionally with Promo, Catman and Shopper teams • Ensure the total brand A&P management to achieve both marketing and business objectives • Coordinate and align with Netherlands and Worldwide… Show more Co-responsible with a Senior Brand Manager for the brand development to deliver Danone Belgium target, in compliance with both Activia Worldwide and Danone Benelux strategies• Define the portfolio and innovation strategy and its activation through all touchpoints, working cross-functionally with Promo, Catman and Shopper teams • Ensure the total brand A&P management to achieve both marketing and business objectives • Coordinate and align with Netherlands and Worldwide teams• Leading, coaching and developing a Junior Brand Manager (March 2015- March2016)Key achievement : - Launch and activation of the Activia Fusion range, best launch since 10 years for Activia Belgium which strongly contributed to make the brand back to growth after 6 years of decline.- BENL leader for the implementation of the new Brand Visual Identity System. Show less

Brussels Area, Belgium

Activia : -Responsible for the Digital Strategy and its implementation in compliance with Global Brand Strategy, tracking and reporting to Senior Management-Strong support in the marketing plan definition and ATL material development and implementation. Vitalinea : -Full ownership of the brand.Key achievements : - Relaunch of both Activia website and program- Make Vita a prio brand again for Danone Belgium through the marketing plan process, with the reco to… Show more Activia : -Responsible for the Digital Strategy and its implementation in compliance with Global Brand Strategy, tracking and reporting to Senior Management-Strong support in the marketing plan definition and ATL material development and implementation. Vitalinea : -Full ownership of the brand.Key achievements : - Relaunch of both Activia website and program- Make Vita a prio brand again for Danone Belgium through the marketing plan process, with the reco to launch a high protein range, achieved in 2015 Show less

Brussels Area, Belgium

-Responsible for the portfolio management (30 SKUS) through assortment optimization (renovation and innovation) and the linked activation on all the Activia’s subranges (5)- In charge of all packaging developments for the total portfolio- Owner of all the data mining from Panels (Nielsen, GFK) to ad hoc datas in order to drive both day to day business and mid term strategy implementation on the brand.Key achievements : - Led the full packaging renovation (3D and Artworks)… Show more -Responsible for the portfolio management (30 SKUS) through assortment optimization (renovation and innovation) and the linked activation on all the Activia’s subranges (5)- In charge of all packaging developments for the total portfolio- Owner of all the data mining from Panels (Nielsen, GFK) to ad hoc datas in order to drive both day to day business and mid term strategy implementation on the brand.Key achievements : - Led the full packaging renovation (3D and Artworks) of the total Belgium Activia portfolio (2012) - Renovation of the fruit range assortment with 2 x4 and 2 x8 launches throughout the year (2013) Show less

Lille Area, France

Full ownership of the Traditional, Jam and Diet Sugars ranges, including :- Building the the marketing plan 2012 and implementation of the 2011's.- Define the portfolio and innovation management and its activation through all touchpoints - Leading, coaching and developing an Assistant Brand ManagerKey achievements : - Launch of a new line of producton a new segment with Ligne Stévia- Led the definition and implementation of a Masterchef TV show Partnership (TV, Web… Show more Full ownership of the Traditional, Jam and Diet Sugars ranges, including :- Building the the marketing plan 2012 and implementation of the 2011's.- Define the portfolio and innovation management and its activation through all touchpoints - Leading, coaching and developing an Assistant Brand ManagerKey achievements : - Launch of a new line of producton a new segment with Ligne Stévia- Led the definition and implementation of a Masterchef TV show Partnership (TV, Web and In Store) - Coordinated with the sales team the implementation of the Yearly Chandeleur activation, working together with 4 other Brands (Francine, Loïc Raison, Ferrero, Lustucru) Show less

Paris

- Responsible for performances analysis and reporting for the whole Lay's assortment (60 SKUS) - Owner of the packaging development on the total portfolio.- Support for the inno development.Key achievements :- Responsible for the implementation of a new design on total portfolio (new recipe/60 SKUS) and the consequent update of the website design.- Conducted organo test process to validate 2010 National Innovations and current range Renovations- Led the developement… Show more - Responsible for performances analysis and reporting for the whole Lay's assortment (60 SKUS) - Owner of the packaging development on the total portfolio.- Support for the inno development.Key achievements :- Responsible for the implementation of a new design on total portfolio (new recipe/60 SKUS) and the consequent update of the website design.- Conducted organo test process to validate 2010 National Innovations and current range Renovations- Led the developement and implementation of packaging, and in-store material for the 2010 Innovations. - Coordinated the development of the 2010 Sale Force Toolkit together with Category Management team. Show less

Paris

-In charge of packaging and product development on current portfolio and for innovations-Responsible of performances analysis and reporting.Key achievement : owner for the pack, product development and communication and animation materials for the "Box" range launch in March 2010 and its line extension in september 2010

Paris

-Defined and recommended marketing action plan for regional distribution center (SCAs) on several grocery categories based on retailer's performances analysis. -Participated in the 2010 national promotion plan definition through internal & external datas crunching -Day to day supplier relationship management.

Mastère Spécialisé, Etudes Et Décisions Marketing

Part-time Degree (full time job combined with WE courses)- Valedictorian

Engineer'S Degree, Agronomy And Crop Science, Engineer

Valedictorian