• Played a key role in shaping and executing the product and design strategy, continuously iterating on the service until identifying a product-market fit signal.• Designed an initial product that garnered significant user enthusiasm. Over 1,000 customers on waitlist, and a remarkable 72% retention rate among onboarded users.• Built the seed deck with the CEO, resulting in securing a $10M seed round led by Andrew Chen from a16z.• Conducted weekly user interviews and onboarding to… Show more • Played a key role in shaping and executing the product and design strategy, continuously iterating on the service until identifying a product-market fit signal.• Designed an initial product that garnered significant user enthusiasm. Over 1,000 customers on waitlist, and a remarkable 72% retention rate among onboarded users.• Built the seed deck with the CEO, resulting in securing a $10M seed round led by Andrew Chen from a16z.• Conducted weekly user interviews and onboarding to identify and prioritize key challenges, enabling rapid prototyping and validation with customers within days.• Established a systematic product process and collaborated closely with the CTO to maintain a high-quality and prioritized roadmap.• Assisted in hiring efforts and fostered a product and design culture within the company. Show less

• Defined and executed the design strategy and roadmap, collaborating closely with cross-functional teams and leadership to launch a suite of new services.• Built and led a team of 6 designers, including product designers, brand designer and UX researcher.• Established a methodological design process and ensured its understanding across the company.• Collaborated closely with the CEO on crafting the Series C deck, resulting in a $54M fundraising.• Orchestrated quarterly… Show more • Defined and executed the design strategy and roadmap, collaborating closely with cross-functional teams and leadership to launch a suite of new services.• Built and led a team of 6 designers, including product designers, brand designer and UX researcher.• Established a methodological design process and ensured its understanding across the company.• Collaborated closely with the CEO on crafting the Series C deck, resulting in a $54M fundraising.• Orchestrated quarterly strategic offsites, guiding diverse leaders and executives in aligning objectives and vision for company growth. Show less

Prkng develops digital solutions to improve urban mobility and facilitate parking for drivers. No more parking fines, no more headaches: find your next spot with the prkng app.• Led the conception, design, development, and launch of the service, resulting in over **13,000 WAU (18,000 MAU).**• Raised a pre-seed round of $200,000, providing the necessary resources to establish the core team.• Collaborated closely with co-founder to secure Car2Go, the world's leading car-sharing… Show more Prkng develops digital solutions to improve urban mobility and facilitate parking for drivers. No more parking fines, no more headaches: find your next spot with the prkng app.• Led the conception, design, development, and launch of the service, resulting in over **13,000 WAU (18,000 MAU).**• Raised a pre-seed round of $200,000, providing the necessary resources to establish the core team.• Collaborated closely with co-founder to secure Car2Go, the world's leading car-sharing service, as our first B2B client.• Invited to join InnoCité, Canada's first smart city accelerator, established by the City of Montréal and Founderfuel + RealVenture. Show less

Partnered and collaborated with world-class companies including Moment Factory, TEDxStockholm, Hyper Island and North Kingdom. For clients such as Canal+ Group, Nespresso, Converse, and Montreux Jazz Festival.

A furniture brand focused on single-material exploration, partnering with Swiss artisans. As a partner, I was in charge of the brand experience, art direction and strategy.

Designed and directed innovative experiences on and beyond display. Clients included LAX Airport, NFB (National film board of Canada), City of Montreal, Chicago Black Hawk, and Oakley.

Provided a strategy to grow their digital community for the European market. A Converse Cons brand line brief for Hyper Island.

Responsible for leveraging brands with motion design, for clients such as Corum Watch, TL (Lausanne Public Transit), and Retraites Populaires.

Collaborated on network branding for Canal+, Ligue 1 (French football league), and a commercial for Charter Communications.

Responsible for the interactive design and user experience of a few pop-up stores and stands, notably for Nespresso and Nestlé.

A design studio specialized in growing brandings into motion and interactive experience — with selected clients such as Montreux Jazz Festival, Rado, UBS and RTS (Radio Télévision Suisse).

A Paris-based VFX, and motion design studio. Focused on Art direction and pitches for clients such as Evian, Sony Music, Orange, and Nestlé.