Creative Director
CurrentOzobot is an EdTech, STEAM-focused company that creates robots, educational products, and content that teach kids how to code. - Spearheaded a comprehensive brand overhaul, resulting in 15 to 25% increase in views and new users across all social media platforms, over 200% growth in Shopify store sessions, and 25 to 35% increase in monthly sales. - Developed the creative strategy for the company's next gen, AI-ready robot with a new interactive touch screen, including branding, product UX, animations, app store, apps, lesson content, and marketing campaigns.- Collaborated with product designers, engineers, and educators on 16 physical products and digital platforms, including 5 new product lines, fostering new revenue streams and interactive physical and digital experiences.- Redesigned UX of the company's app and conceptualized a new 3D/AR interactive experience; 2.6m downloads.- Updating UX and content for a 700+ online lesson library, with 2,000+ new educator accounts each month.