For Global Semiconductor Distribution Channel Buisness operation in Taiwan. Management for a 18 headcount organization with Sales Force, Product Manager Group and Field Application Engineer Teams. Optimize Taiwan Operation Profit & Loss. Turn profit loss in growing business and cost saving. From Sales Revenue $14M of net profit margin -3.82% in 2009 to $17M of net profit margin +5.09% in 2012. Switch business model from order fulfill to demand creation. Focus demand creation business portion up to over transfer business. Currently 57.83% from local demand creation.  Build up business trasaction to major customers in Taiwan with connection to local R&D for demand creation. For 3 years, some majors such as Asus, Pegatron, Unihan, MiTAC, Wistron, Supermicro, USI, Flextronics, Gigabyte, Microstar, Sercomm, Accton, Aten, Rubytech, etc being established with regular design project on going.

Distribution Channel for Fairchild, ADI, Altera, Exar and CMDMajor in supporting Strategic Accounts of Taiwan with expansion to Migration Operation in Mainland China. Leads of 15 Account Managers to cover CRM of Inventec, Quanta, Wistron, MiTAC, Gigabyte and High Tech Corporation Projection $100M of 2009 Revenue with new challenge to Consumer and Industrial applications, such as DV/DSC, Mobile Phone/PND/PMP/Video and Surveillance/I&I market segments. Major in Computing Industry. Provide Low Power and System Power solution to Mother board, Notebook PC, VGA card, mobile solutions of handphone, PDA.  Cross Communication to Principals, by providing market trend information, customer preference deisgn and application, growing market share from account order planning, managing profit margin through buy-&-resell. Manage Business in terms of Order Booking, Billing Amount, Order Backlog, Inventory Service and Sales Revenue

Expansion of China Operation to Beijing, Xi’an, Chengdu, Shanghai, Suzhou, Shenzhen and Hong Kong; with total 7 entities and 88 staffs in charge and order achievement over $66M in 2003. Accelerate expansion of Shanghai, Shenzhen and Hong Kong operations Set up Suzhou operation for East China Mergence of Incel (local Chinese channel) to have Beijing, Xi’an and ChengduLeading and managing 88 employments, including both Taiwanese supervisors and local Chinal recruitment. Familiar with and experienced in China operations including labor relevant law and regulation, Contract negotiation and official implementation,. RMB transaction exercise.Order achievement over $66M in 2003, mainly in Intersil, Agilent, National Semiconductor, Fairchild, Pixelworks and S&Q.. Set up Migration Account management for business transfer between Taiwan and China, plus local business initiative, development and expansion in China

Jan., 2001 – Oct. 2002 Agilent Technologies Semicondustor Products Group Taiwan Country Manager as well as the Business Manager of Greater China Networking SolutionsHelp local distributors in expanding business channel to China. Collaborate among the Emerging (Direct Sales) and Distribution Sales teams to maximize business opportunities. $68M order achievement in 2001.Sep., 1999 – Dec., 2000 Hewlett-Packard/ Agilent Technologies Semiconductor Products Group Distribution Sales ManagerDevelop to globalize “Channel Economic Program” in Taiwan.Achieve sales momentum and breakthrough at 35% of growth rate. (1999 YoY 1998)$30 Millions of target achieved in 2000.Launch Global Disty – Arrow and Avnet to CEP model.Coordinate AsiaPac Rf and Microwave product on allocation process.

Sep., 1998 – Dec., 1999 Hewlett-Packard/ Agilent Technologies Semiconductor Products Group Distribution Sales Manager (Hewlett-Packard spinned off Test&Measurement / Semiconductor to Agilent)Develop to globalize “Channel Economic Program” in Taiwan.Achieve sales momentum and breakthrough at 35% of growth rate. (1999 Vs 1998)$30 Millions of target achieved in 2000.Launch Global Disty – Arrow and Avnet to CEP model.Coordinate AsiaPac Rf and Microwave product on allocation process.Nov., 1997 –Aug., 1998 Hewlett-Packard Components Group Direct Sales Account ManagerLead Direct Sales Force in managing major clients including Acer Group, Quanta, D-Link, Accton, Inventec and Microelectronics Technology Inc., and so on.Nov., 1996 – Oct., 1997 Hewlett-Packard Field Application EngineerIR Lab set up for field site. (first launch in AsiaPac)IrDA application promotion: The first ever individual of HP worldwide to introduce IrDA transceiver to the local market. Initiated IrDA lab in Taiwan.Seized 80% share of IrDA market in Taiwan when launched, sustaining with 65% of market sale.May, 1994 – Oct., 1996 Hewlett-Packard Field Sales ExecutiveMajor in communication, wireless Rf & Microwave and wired Fiber Optics Communication

1992 – 1994 Logitech Taiwan Project ManagerCoordinate R&D and Manufacturing for new product developmentKey products: Trackball and Touch Panel for notebook PC.1990 – 1992 Logitech Taiwan OEM Sales Representative OEM mouse business for major accounts include IBM, HP, DEC, Acer, Mitac, Twinhead, etc.