Ashley Arnold

Ashley Arnold Email and Phone Number

12 years of event leadership @ Creation Entertainment
united states
Ashley Arnold's Location
Los Angeles, California, United States, United States
About Ashley Arnold

With 12 years of event leadership experience, I am a seasoned director of events and marketing at DASH Productions, a company with a crossover mission to enhance LGBTQ+ representation in media. I am responsible for strategic planning, sponsorship development, member communications, and team management for the company and its flagship international convention.I have a proven track record of delivering successful events that generate positive impact, engagement, and revenue. I have expertly managed a budget exceeding $3M annually, negotiated contracts that boosted sponsorship commitments by 50%, and produced over 100 special events for film premieres and concerts. I have also cultivated and nurtured relationships with venues, agencies, talent, and community partners. I am passionate about creating inclusive and empowering experiences that celebrate diversity and foster connection.

Ashley Arnold's Current Company Details
Creation Entertainment

Creation Entertainment

View
12 years of event leadership
united states
Website:
creationent.com
Employees:
42
Ashley Arnold Work Experience Details
  • Creation Entertainment
    Director Of Talent
    Creation Entertainment Apr 2024 - Present
    Glendale, California, United States
  • Dash Productions
    Director Of Events And Marketing
    Dash Productions Jul 2016 - Apr 2024
    Director of event production company and its flagship international convention with crossover mission to enhance LGBTQ+ representation in media. Led strategic planning, sponsorship development and member communications. Built and scaled team of 25 individuals.•Expertly managed a budget exceeding $3M annually, leveraging negotiation skills to secure contracts that boosted sponsorship commitments by 50%. Additionally, successfully renegotiated vendor and location agreements, resulting in substantial expense reductions and significantly increased partner profits, driving remarkable improvements in profit margins.•Managed and led a multifaceted team of 25 individuals, both in-person and virtually, fostering a collaborative and high-performance work environment.•Successfully cultivated strategic sponsorship and partnerships with prestigious companies including Meta, Tito’s Vodka, MGM, Caesars, Sony Entertainment, T-Mobile, a WNBA team, LVCVA, SAG-AFTRA, and Bleecker Street Media, enhancing the company's stature and financial strength.•Demonstrated exceptional leadership by meticulously coordinating event logistics and managing intricate guest lists, ensuring each event was seamless and memorable.•Boosted in-person event attendance by 150%, using strategic marketing and PR to attract a global audience.•Grew an organic social media following to 100k across platforms, using storytelling techniques.•Achieved a revenue increase from $300k to $1M in two years by expanding international customer base to 45 countries, echoing a global appeal.•Coordinated annual Film Festivals, Conferences, Comic-Cons, Live Events, Comedy Shows, Video content and more.•Secured media coverage in Forbes, Variety, enhancing brand visibility, demonstrating strong PR and strategic communications capabilities.•Highlighted a genuine love for all kinds of film and pop culture.
  • Tello Films, Llc
    Head Of Events
    Tello Films, Llc Oct 2014 - Jul 2020
    Developed and oversaw programming for film, music, educational, and community outreach events. Produced four feature films with oversight of budgeting, scheduling, casting and distribution.•Produced 100+ special events for film premieres and concerts: managing planning, travel logistics, ticketing, staging, lighting and AV needs.•Cultivated and maintained pre-established relationships with venues representatives, event production agencies, global agencies, and talent representatives.•Demonstrated negotiation skills by managing budget and contracts, including negotiating contracts and vendor agreements, fulfilling the role's requirement to negotiate with venues, vendors, and suppliers.•Established and nurtured relationships with celebrity talent and management agencies, reflecting a capacity to navigate high-profile entertainment environments.•Oversaw a company-wide rebranding initiative, demonstrating an understanding of evolving brand narratives and audience preferences.
  • Us Army
    Special Events Lead
    Us Army Oct 2007 - Oct 2014
    Arkansas
    Handpicked by division leadership to act as community liaison, orchestrating more than 50 community events including ceremonies, parades, and concerts drawing together military personnel and civilians; executed large-scale performances within Heinz Field and Bryce Jordan Center at Penn State.•Demonstrated exceptional communication abilities while collaborating with diverse teams and individuals from various backgrounds and cultures during military service, an essential trait for coordinating events and engaging with a wide range of stakeholders.•Thrived in adapting to unforeseen challenges and quickly finding solutions, a valuable skill set for handling unexpected issues that may arise during event planning and execution.•Coordinated 50+ community events, bridging military and civilian relations through successful event planning and execution.•Managed complex logistical challenges, reflecting problem-solving skills crucial for live event management reporting to Chief Warrant Officers and other senior leadership.•Exhibited flexibility in adapting to different roles, locations, and team dynamics, showcasing the capacity to multitask and thrive in fast-paced environments, which is crucial for managing multiple aspects of events simultaneously.
  • At&T
    Account Sales Representative
    At&T Jul 2012 - Jul 2013
    Rogers, Ar
    In this role, I applied strategies to build customer relationships and maximize sales returns by using my advanced knowledge of company products and services to meet the needs of current and prospective customers. I also delivered support for both consumer and business accounts.Highlights of my contributions include:• Attaining the number-one position regionally among sales representatives, beating more than 20K peers.• Proactively earning a credential as a Certified Small Business Account Manager.• Spearheading a project to author standard operating procedures to communicate sales and customer service expectations for a junior staff of 30+.
  • Express Business Services, Llc D.B.A. Freedom Wireless
    Sales Executive
    Express Business Services, Llc D.B.A. Freedom Wireless Aug 2011 - May 2012
    Altoona, Pennsylvania Area
    Ensuring lasting, fruitful relationships with customers, I led consultations to evaluate needs and provided conscientious recommendations for right-fit products and services. I also led product demonstrations, addressed customer questions, advised on sales promotion, planned marketing and sales events, and utilized social media channels to deploy campaigns.Highlights of my contributions include:• Achieving status as a top-performer among my peers for six of eight months of tenure.• Maintaining a reputation for surpassing performance targets across the areas of new account acquisitions, add-on sales, and new service line expansion.

Ashley Arnold Skills

Customer Service Public Speaking Fundraising Sales Management Sales Operations Sales Process Sales Account Management New Business Development Marketing Community Outreach Team Leadership Retail Public Relations Marketing Communications Leadership Management News Writing Writing Strategic Communications

Ashley Arnold Education Details

Frequently Asked Questions about Ashley Arnold

What company does Ashley Arnold work for?

Ashley Arnold works for Creation Entertainment

What is Ashley Arnold's role at the current company?

Ashley Arnold's current role is 12 years of event leadership.

What schools did Ashley Arnold attend?

Ashley Arnold attended Penn State University.

What are some of Ashley Arnold's interests?

Ashley Arnold has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Ashley Arnold known for?

Ashley Arnold has skills like Customer Service, Public Speaking, Fundraising, Sales Management, Sales Operations, Sales Process, Sales, Account Management, New Business Development, Marketing, Community Outreach, Team Leadership.

Who are Ashley Arnold's colleagues?

Ashley Arnold's colleagues are Stephanie Dizon, Todd Ullmann, Arjun Chakraborty, Monica Gillen, Vincent Garciano, Kit Bowen, Jacqueline Monroe.

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