Aron Moore Email & Phone Number

New York, NY, US

London, England, GB

Los Angeles, California, US

• Consulted major leagues, teams and brands on selling, buying & activating commercial partnerships
• Platform ideation and valuation; asset packaging and storytelling; prospect identification and insights; go-to-market strategy
• Clients included: Golden State Warriors, LA Rams, Minnesota Timberwolves, Minnesota United FC, Ralph Lauren, American Express and EA Sports
• Directed FTX’s $300m esports partnership portfolio (League of Legends, TSM) and supported across the wider sports, entertainment and talent partnership portfolio (MLB, Mercedes F1, Coachella Festival, Tom Brady, Shohei.

New York, New York, US

• Directed esports partnership marketing and business development
• Built and launched New York Tech Esports brand
• Sponsorship asset ideation; lead generation; partnership sales and activation; sales material creation

New York, NY, US

• Provided marketing and business consultancy for teams in the NBA 2K League
• Trusted adviser to Team Presidents, C-Suite Executives and Heads of Department
• Helped teams increase commercial revenue, grow their brands and fanbases, and improve business efficiencies
• Promoted sponsorship, content and staffing best practices
• Regular public speaker at NBA conferences, workshops and team events
• Supported teams in growing average sponsorship revenue by 40% in 2 years

New York, NY, US

• Esports sponsorship lead for brands in or looking to enter the esports space
• Clients included Overwatch League, Major League Gaming, NBA 2K League

• Promoted to lead Partnership Marketing for Manchester City Americas and NYCFC
• Directed strategy for fully-integrated partners across the Americas and Middle East (Etihad, Heineken, EA Sports, DraftKings)
• Shared best practices across global CFG offices to improve activation quality, efficiency and consistency
• Generated seven-figure revenue from partner up-sales and new business
• Identified and implemented improved partnership success tracking and analytics

• Directed portfolio of global partners worth $50m+ p.a. (Etisalat, EA Sports, BT Sport, sports betting)
• Oversaw sponsorship, broadcast and fanbase data and analytics, plus all partner digital content
• Innovation lead for Partnership Marketing, driving $10m+ through ideation of new platforms & assets
• International activation and event management for UEFA Champions League and pre-season tours
• Winner of 2 x Best Sponsorship Awards in 2012 (EA Sports)
• Winner of Best Cause-Related Sponsorship in 2014 (Paddy Power)

London, GB

• Led soccer consultancy for Sky Sports, presenting new opportunities and competitor-threat analysis
• Directed major soccer partnerships for brands across the Premier League, EFL, La Liga & SPL
• New business, and development of the agency's own brand marketing strategy

London, London, GB

• Directed sponsorship strategy and activation of award-winning campaigns for Barclays (English Premier League) and E.On (The FA Cup and English Football League)
• Sourced and negotiated 6-figure sponsorship deals in the UK and US
• Provided international consultancy for Barclays’ U.S. sponsorship activity
• Winner of Best Sponsorship at Sports Industry Awards 2008 (E.On)
• Winner of Best Sponsorship, Best Brand Sponsorship and Best Environmental Sponsorship at Hollis Awards 2008-2009 (E.On)

London, London, GB

• Marketing lead for Spurs TV Online, Season Ticketing and Membership, Spurs in the Community
• Launched new membership program (One Hotspur), driving revenue from 50,000 new members
• Launched Spurs TV Online, increasing subscriptions by 250% within the first 3 months
• Supported commercial team on rights delivery for Official Partners across UK and Europe
• Other key projects: New club logo and re-brand, Spurs at 125 Years event series, Tottenham Hotspur Foundation launch

Master'S Degree, Marketing & Management

Bachelor Of Arts - Ba, English Literature