Owner of demand generation for enterprise sales and self-serve growth for Gatsby Cloud, including all go-to-market systems and data flows.Some highlights:- 10x growth in ARR ($300k to $3m) in my first six quarters, leading to a successful acquisition by Netlify.- Led the creation and go-to-market for Gatsby's professional services offering"Gatsby Concierge," leading to our first $1m pipeline quarter- Relaunched Gatsby's webinar program, now achieving +600 registrants and +$100kin pipeline on average per event- In Q4, spearheaded a sign up UX overhaul that resulted in a 5% increase in newactive users for Gatsby Cloud, (600 new users/mo)- Generated 2.5k sales-accepted leads per quarter, and owned SDRenablement- 3x'd Gatsby's paid media in Q1 while reducing CPL by 40%

Pronto was a surprise opportunity to expand my experience in global markets and live and work abroad. Pronto had been successful for eight years as a marketing services platform using a software-based delivery model. Yet, they never had a formalized marketing team, which eventually impacted their growth. My role was to build a sales and marketing team to achieve sustainable, repeatable growth in their traditional English-speaking markets and to develop new markets in Southeast Asia. Some of the highlights from my years at Pronto:- Hired, developed, and lead a team of three salespeople, four marketers, and two marketing operations specialists- Year-over-year new revenue growth (40% in 2018, 38% in 2019) through formalizing and optimizing organic search, paid media, and each stage of the acquisition funnel- 25% increase in average revenue-per-account through increased in product adoption- Developed revenue forecasting and reporting models to drive resourcing and investment decisions throughout the organization- Acquired the first 60 Southeast Asia-based clients which led to formally launching “Pronto Thailand,” consisting of a team of 8 total marketers, designers, and developers

I joined MightyAI (then known as Spare5) as an early-stage startup on a team that comprised of a salesperson, a content marketer, our director, and myself. It was an invaluable learning experience to devise and execute a go-to-market plan from scratch as a unified sales plus marketing organization. As a team, we developed our initial messaging and benefit proposition, content strategy, sales collateral, infographics, and ran our first webinar within my first 60 days in the role.Within a few quarters, we generated our first million dollars in marketing-generated pipeline revenue and achieved traction in the market with our demand generation efforts. At this time, the company rebranded to represent our focus on serving the largest and most cutting edge companies needing ground truth data to train, validate, and improve computer vision models, especially in the autonomous driving field. Uber acquired MigthyAI in 2019, and I am proud of the foundational work our team did to achieve our initial market success.Some of my work at MightyAI:- Initiated the first marketing website and CMS- Stood up the marketing technology stack including Salesforce, Pardot, Google Analytics call tracking, lead scoring, email/marketing automation, and live chat- Devised our first growth models and maintained growth reporting for executive leadership- Rapidly tested new media channels, messaging, and campaign strategy in coordination with our sales team to ensure lead quality and opportunity value- Routinely shadowed sales and product management on client calls to develop buyer personas, use cases, and solutions messaging- Developed our prospect journey, data attribution, and role and responsibility definitions between sales and marketing- Built our field marketing operation, including scheduling, speaking opportunities, booth presence, collateral, and ROI modeling.

My role at New Relic transitioned me from agency-side to in-house, where I lead a team of designers, marketers, and engineers responsible for building best-in-class experiences across all our public-facing web properties. Significant responsibility in this role was serving internal stakeholders in product management, sales, and executive leadership to ensure our web properties were delivering on their key initiatives and core metrics. These included seven SaaS product launches, repositioning products, and core messages to facilitate an upmarket strategy, optimizing the website for higher rates of self-serve signups, MQL conversions, and product adoption.Some things I did with my team at New Relic:- Design/redesign (content, visual, dev) product pages and user flows to reduce user friction- Recieve, consult on, and project manage all web requests coming from all departments at New Relic- Landing page optimization and attribution modeling for the DemandGen team- Integration and management of web and marketing technologies including Marketo, Google Analytics, Salesforce, Segment, Intercom, Optimizely, and Demandbase- Developed reporting and cadence in collaboration with MOps and SOps to provide a unified view of funnel performance, KPI benchmarks, and the results of SEO, ABM, and paid media initiatives- Implemented a CMS, templates, and content workflows to enable producers to publish high-quality work quickly and easily - Built, managed, and optimized a sales-supported live chat signup channel in partnership with our team of business development representatives

Digital Telepathy (DT), renamed Telepathy before being acquired by ServiceNow (NYSE: NOW), was a cutting-edge UX agency specializing in website development and application design. It was a unique opportunity to work at DT at this time because we had a saturation of extraordinarily talented and creative people. They are, to this day, at the top of their fields in visual and UX design, web development, project management, and strategy. 70% of my time here, I managed New Relic, DT’s most significant and longest-standing client, where we supported their transition from pre-to-post IPO. In the remaining 30% of my time, I worked for clients ranging from venture-backed SaaS and political fundraising to e-commerce and e-learning. A sample of the things I did at DT: - Complex Wordpress Instances- Persona development- User journey mapping- Competitive analysis- Wireframing and prototyping - UX experimentation and analysis- Messaging and copywriting - Landing page and performance optimization

BeenVerified is a consumer software application for background checks. I consulted for them on a contract basis to build out their performance advertising initiatives, develop new media channels, and optimize their user acquisition flows. It was a fantastic opportunity to work directly with the company founders and have access to a team of developers who could quickly put UX experiments into action.

W4 is a leading global performance advertising network that spun out of Hydra, where I had previously worked. At W4, I specialized in advising consumer brands on campaign creation and conversion optimization to acquire leads and sales online. I worked with our most high-touch clients such as The Economist, Sears, AARP, Groupon, and AT&T, managing large advertising budgets while optimizing ROAS. We specialized in a multi-channel approach, including display, social, email, and mobile ads. I worked in a leading role with a team of designers, developers, operations specialists, and media buyers to deliver results for and assure long-term relationships with our biggest clients.

Online Account Executive tasked with the initiation and development of advertising partnerships in direct response television. Actively building and optimizing performance-based adverting campaigns in conjunction with TV media exposure. The position demands utilization of banner display, email, search (ppc) and social media as well as affiliate marketing in customer acquisition.

Senior sales and media management position at the Southern California web based brokerage. Conducted advertising campaigns on a CPM, CPC, CPA and Coregistration basis. Initiated the 411Affiliate Network (411AffiliateNetwork.com), a plug and play CPA solution for advertisers and publishers for use in lead generation and consumer product sales.

Associate member tasked with the copy writing and user experience of the virtual home tour service, NRTTourBuilder.com. Responsibilities included wire framing, beta testing and outside sales support for this web based real estate tool. The program was developed for exclusive use by Coldwell Banker agents to upload images, generate copy, highlight amenities and select music for residential properties.