Social Media Marketing/ Graphic Design• Captured content from members and staff in order to craft content for social media posts designated for social media platforms, website, and marketing campaigns. • Design marketing assets including creative design ads, copywriting, and headline creation for social media platforms, email campaigns, and website.• Help produce and edit weekly content.• Manage and build social media channels, specifically Facebook, YouTube, and Instagram. • Report on analytics for marketing initiatives.

Paid Search:• Ran Google ads for websites to get targeted traffic to websites with the goal of getting conversions such as leads and sales.. Strategized paid search campaigns to target relevant keywords and attract targeted audience.• Optimized campaigns through negative keyword expansion, adding exact match to campaigns, finding search terms that converted, adjusting bid adjustments.. Scaled campaigns through increasing budget, pausing high CPA ad groups, keywords.• Wrote Ad Copy and A/B Split tested best performing headlines and landing pages. • Strategized entire funnel for top, middle and bottom funnel through Branded campaigns, Non-Branded campaigns, and Display retargeting to capture audience at multiple parts of the marketing funnel.Paid Social:. Created Facebook, LinkedIn, and Twitter Ads and strategized for top, middle and bottom of the marketing funnel.• Created separate audiences to target and scaling such as 1% Lookalikes of past purchases, Customer Lists, Website Visitors, and interest audiences.• Optimized campaigns by pausing non-performing ads, ad sets, and broke apart ad sets by devices or demographics to find the best performing audience segments.SEO: • Worked on Onsite SEO campaigns such as keyword research and content blogging to help improve domain authority and increase website visibility.• Created Keyword targeted posts to improve rankings for webpages by inserting keywords to headlines.• Implemented XTML sitemaps to sites to help Google Crawl webpages and increase visibility for domain.• Improved metatags, URL’s, descriptions.• Worked with different sites to backlink back to blogs and articles and build authority.

Project Management• Conducted research and designed content for Facebook platform that increased impressions by 10x through paid-advertising from previous 3 years.• Coordinated, marketed and managed all aspects monthly food truck event while collaborating with food truck affiliates. Improved food truck vendor's revenue by 150% on average.Graphic/Branding: • Conceptualized and developed ads from concept to production-ready assets with clarity based on requirements for email marketing, social media marketing, and in-house annual events. • Generated ideas and processes along with team to increase customer retention, engagement, and impressions.