Arpit Bhargava Email & Phone Number

Bengaluru Area, India

• Provide analytical support to APJ (the Asia Pacific and Japan) Personal System Service business unit through leveraging multiple ERP systems and data warehouses for examining business metrics such as sales, cost, gross.
• Producing actionable and compelling recommendations through an interactive dashboard (Power BI and Excel) for interpreting, exploring, identifying trends, and communicating insights discovered from complex datasets.
• Interacts with business partners to understand business strategy, and problem areas and influences decision making based on information based on deep-dive analysis.
• Liaise with top management for market validation budget process, benchmarking analysis relevant to Go to Market areas using continuous process improvement techniques to consistently determine ways to improve the.
• Indulge in providing information on Sell Thru, Enterprise and RTM Sell Thru for Supplies and Hardware that is used by Print Business Management for taking strategic decisions
• Contribute to publishing information based on Product Cost and ASP

Bengaluru Area, India

• Evaluate business data & conduct deep dives to analyze major deviations in web analytics reporting, building dashboards, ad-hoc reports, heat map and issue management.
• Use the AB Testing technique (Optimizely) to replicate the website with a few strategic feature changes to improve the KPIs, Revenue Generation and to identify changes in customer behaviour to enhance the performance.
• Use the ABC search console for HP support to make an impact in the Internal Search Experience.
• Pull survey data from Qualtrics tool for generating insights on customer satisfaction
• Perform customer feedback verbatim analysis to categorize and research systemic issues and propose improvements using the Polyanalyst tool.
• Associated with the development of the Chatbot functionalities through utilizing data extracted through text mining and customer remarks

Bengaluru Area, India

• Project Title – Designing digital marketing campaign for Singapore- based client named Etabu.
• Responsible for various aspects of digital marketing like content marketing, email marketing, branding, reach on social media platforms, SEO ranking.
• Worked on social listening tools like Thoughtbuzz.
• Identified Opportunities through primary and secondary research.
• Created marketing campaigns on Facebook, Instagram, and YouTube.
• Drafted a detailed competitors mapping analysis.

Pgdm - Business Design And Innovation, Marketing

Activities and Societies: Management Council MemberPGDM Business Design & Innovation,course offers design thinking application & concepts.

Bachelor Of Technology (B.Tech.), Computer Science Engineering, A

Activities and Societies: Member Of I.T ClubCompleted BTech in Computer Science

Higher Secondary Certificate, Pcm

Activities and Societies: House Captain