- 14 years of experience as a data analytics professional with a proven track record of driving user growth, boosting user retention, and enhancing market share- Expertise in business and data analysis, transforming IT platforms, and advocating best practices- Experienced in CRM, Salesforce, BYOL (Bring Your Own Lake), and BYOM (Bring Your Own Model).- Skilled in sales, marketing and customer experience from an analytics perspective- Adept at performing deep dives to gain actionable insights that benefit key stakeholders and facilitate sound decision-making- Proficient in generating error-free reports and using data exploration and data visualization to deliver compelling business value to clients- Experienced in AWS SageMaker, Vertex, GCP and Salesforce CRMA- Deployed quantitative analysis and data visualization to present data on user interaction with products.- Identified and analyzed the impact of product changes on customer satisfaction, behavior, and retention- Assisted in designing, executing, and monitoring key metrics, reports, dashboards, etc., to drive business transformation- Competent in project management with a strong ability to liaise between clients and technical teams- Effective communicator with strong interpersonal, analytical, and coordination skills- Excellent at facilitating walkthroughs and training sessions- Served as an SME for a team of professionals skilled in design, development, and testing, aiding in business process understanding- Conducted A/B testing to optimize marketing strategies and product features, driving data-driven decisions and improvements