Arpita Singh Email & Phone Number

New Delhi, Delhi, India

Jaipur, Rajasthan, India

Mumbai, Maharashtra, India

• Client Interaction - Attends project briefs and understand the needs of the client. Maintain regular interactions on project updates, to mitigate any gaps in client’s needs, if any. Final delivery to the client.
• Project Management - starting from getting the resources in place to the last step of getting client deliverables (reports and presentations) ready
• Creating the main framework for the research at hand e.g., Brand Imagery, Campaign Track, Category Analysis, Digital Ethnography, etc.
• Analyzing Big Data and Quality Checking analysis to gain qualitative insights from the consumer
• Translating results into clear and functional business objective and facilitate decision making for better marketing strategies
• People Management - Team Management, Briefing, Performance Monitoring and Feedback as well as Training and Mentoring new recruits.

Mumbai, Maharashtra, India

• Project Management - starting from getting the resources in place to the last step of getting client deliverables (reports and presentations) ready
• Client Interaction - Attends project briefs and understand the needs of the client.
• Creating the main framework for the research at hand e.g., Brand Imagery, Campaign Track, Category Analysis, Digital Ethnography, etc.
• Analyzing Big Data and Quality Checking analysis to gain qualitative insights from the consumer
• Translating results into clear and functional business objective and facilitate decision making for better marketing strategies
• People Management - Team Management, Briefing, Performance Monitoring and Feedback as well as Training and Mentoring new recruits.

Ernakulam, Kerala, India

• Develop Branding/Re-branding strategies by defining the various aspects of the brand - Promise, Attributes and Personality, for clients
• Understand ongoing branding / marketing activities at the client’s end
• Carrying out insightful research on the product and category in the market
• Reviewing the client’s ongoing marketing and branding activities while benchmarking them against competition and suggest actionables
• Contribute innovative ideas toward brand building and brand awareness
• Develop Brand Strategy guidelines for brands that they can follow through in future

New Delhi Area, India

• Creating Brand Awareness by posting engaging & interactive content on FB/Insta
• Ideation and end-to-end execution of Social Media campaigns aligned with Hubhopper’s Brand personality.
• Strategize, create, execute, monitor and evaluate all of the Hubhopper's Online-Marketing communication for the digital space
• Design the complete online marketing strategy, and define KPIs for the month and ensure it being followed
• Define KPIs for each campaign and conduct data-driven analysis for every campaign
• Measure the impact of all the campaigns and translate them into actionable insights to empower the marketing intelligence of the brand

Mumbai Area, India

• Project Management - starting from getting the resources in place to the last step of getting client deliverables (reports and presentations) ready
• Client Interaction - Attends project briefs and understand the needs of the client.
• Creating the main framework for the research at hand e.g., Brand Imagery, Campaign Track, Category Analysis, Digital Ethnography, etc.
• Analyzing Big Data and Quality Checking analysis to gain qualitative insights from the consumer
• Translating results into clear and functional business objective and facilitate decision making for better marketing strategies
• People Management - Team Management, Briefing, Performance Monitoring and Feedback as well as Training and Mentoring new recruits.

Mumbai Area, India

• Project Management - starting from getting the resources in place for the project to being to the last step of getting client deliverables ready.
• Create the main framework and critical mapping points for the Campaign Track, Brand Imagery and Category Analysis
• Analyze “Big Data” for relevance and gaining qualitative insights from the consumer
• Transcend the Qualitative research to recognize quantifiable insights
• Present/translate results into clear and actionable business objective and facilitate Strategic Decision Making to help the client market better
• Art Direction of company's Marketing Collaterals

Mumbai Area, India

• Develop the main framework and critical mapping points for the research
• Analyze “Big Data” for brands/categories/products
• Track Campaigns to derive qualitative insights for facilitating strategic decision making
• Qualitative research that culminates in to quantifiable insights
• Present/Interpret and translate research results into clear and actionable business objective

Ahmedabad Area, India

-Prepared a road-map for implementation of Demand Side Management (DSM) in Gujarat after a comprehensive study of the prevalent DSM scenario in the State-Assisted in reviewing the Grid Code of the State

Post Graduate Program In Management, Marketing/Marketing Management, General, Cum Laude

Activities and Societies: Branding and Public Relations Admissions' Committee Editorial Board Member- Branding & Public Relations, Great.

Bachelor’S Degree, Instrumentation & Control

Activities and Societies: Treasurer at Youth For A Cause (Non - Profit Organisation of JSSATE) Executive Member and Emcee, Zealicon.

High School, Science, 12Th

Activities and Societies: Dance & Theatre Debate Group