Arron Millikin Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

QUICK SUMMARY OF MY ROLE:- Videography and animation for product releases, interviews with community collaborators, and social media content- Product photography for product packaging, in-store displays, and social media- Designing advertising for print and digital marketing channels- 3D modeling of current products and product propositions- Creation of internal sales materials such as product line brochures and sales kits- Brand website product page and article curation using Wordpress and Magento backend tools along with some basic HTML/CSS input- Occassionally involved with copywriting of marketing materialsTOOLS AND SOFTWARE USED REGULARLY:- Video Editing/animation: After Effects, Premiere Pro, Davinci Resolve- Graphic Design: Photoshop, Illustrator, Lightroom, InDesign- 3D modeling: Cinema 4D, Blender, Autodesk Maya, Substance Painter- Microsoft Office Suite- Cameras: Mirrorless and DSLR cameras, wide array of lenses, speedlights and soft boxes- Web front-end: WordPress, Magento, Sublime Text

Sydney, Australia

CauseForce brings epic impact fundraising events and campaigns to Australia, USA, and Canada. In Australia we’ve raised over $111 million for cancer charities and other causes. Having held large scale riding and walking fundraising events in Brisbane, Melbourne, Sydney, and Perth, Causeforce uses the power of peer-to-peer fundraising to change the destinies of cancer patients and charities every day.WHAT I DID AT CAUSEFORCE❖ Content Creation- Filming and editing event videos, interviews with supporters and donors and fundraising coordinators- Photographing of events all charity events during my time which amount to thousands of event photos- From the writing of copy- Creation of graphics- I aided in all areas of developing the creative for marketing campaigns.❖ Social Media (Paid and Organic)- Setting up and running multiple Facebook ad campaigns (focused primarily on lead gen, purchase, and traffic campaigns)- Creating ad creative- Researching and analysing most effective target audiences, demographics, interest areas and placements for each campaign type.- In charge of budgets in the range of $500-$1000 per day.❖ Email- Coding attention-grabbing emails and testing their cross-platform display awesomeness.- Conceptualising email series’ that build towards tailored CTAs based on customer action/goal triggers. - Platforms used: Autopilot, Mailchimp, Convio/Luminate❖ Coordination- Taking the lead on briefing the LA-based creative design team on any digital design and web development requests.- Maintaining contact with the LA creative team during the creation period to make sure the team is in the know, have a point of contact for questions, create the assets exactly as we desire, and complete them on time for a campaign launch.❖ Web Design- HTML/CSS coding of website pages and components.- Maintaining the site’s WordPress backend- Creating site maps for all major new Australian events.

Brisbane Area, Australia

Guided by a desire for creating content with a difference, my work with Personnel Concept is all about power through distinction. Whether it be graphic design, HTML/CSS email design, website UI coding, blog creation, or after effects video composition, the only commonality between them all is a greater level of beauty, polish, and differentiation than competitors. GRAPHIC DESIGNOne of my major endeavours at Personnel Concept was bringing visual life to the company's various blogs.❖ From 2D modern flat graphics (Photoshop, Illustrator) to complex 3D realistic modelling (Cinema 4D), I injected a new level of visual appeal and difference. VIDEO and ANIMATION❖ Using Adobe's video tools such as Premiere Pro and After Effects, as well as Maxon's Cinema 4D, I worked very hard to produce something the company had rarely attempted before: a series of in-house produced informative videos. My passion for both 2D and 3D animation gives me another inexhaustible avenue to explore the forefront of internet media in this developing information age.SOCIAL MEDIA❖ I helped the company move the company blog articles away from generic stock photography and towards unique and relevant custom-produced graphics that better summarised articles and made them more appealing on social media.❖ The greater incorporation of infographics to bring variety and freshness to the blogs, and further add to the social media friendliness of Personnel Concept's content.❖ Cared daily for 20+ social media pages and profiles (50,000+ followers in total)HTML AND CSS❖ Produced both web designs and email designs for Personnel Concept, including submitting a well received redesign of the main website.❖ Regularly worked autonomously on the whole UI design process from Adobe Illustrator and Photoshop mock ups to HTML and CSS coding of the interface.❖ Very familiar with bootstrap and mobile-friendly responsive web design.

Brisbane, Australia

THE ENTERPRISEDaycare Decisions was founded to provide a one-stop community for mothers and fathers who seek information and support surrounding the challenges and experiences of parenthood. The defining features of the service are: ❖ A highly active informative blog with 200+ articles.❖ and nation-wide daycare search functionalityTHE HARD WORKI managed multiple projects with tight deadlines which included:❖ Video/Audio/Photo Production: The production of YouTube tutorials, interviews, and song parodies (filming and editing), and the integrated promotion of these videos via Facebook / Twitter / Instagram / Wordpress.❖ Trend Targeting: Relating marketing materials to ‘trending’ topics such as the Childcare Enquiry, and to parental timelines such as children returning to School.❖ Contest Creation:Developing a competition that leveraged the relationship between Daycare Decisions, Sasha Drake, and several mothers-based blogs. The competition received more than 6000 entries, and included duties such as photographing the event, sending live tweets and Instagram updates, and integrating these live posts with Facebook activity post-comp. ❖ Demographic Delving:Researching and developing a demographical understanding of a target market beyond my own i.e. 25-40 year old mums with one or more children. ❖ PRConstructing a media kit for distribution among B2B clients interested in advertising on the company website. The media kit included prices and dimensions of advertising options as well as the collation of Google / Wordpress / Facebook analytics to present a picture of Daycare Decisions‘ as an attractive online advertising vehicle.A PROUD ACHIEVEMENT: My work on strengthening the founder Rebecca McIntosh‘s social media profile has culminated in her being sourced and appearing on a national ABC childcare special.

Brisbane

THE ENTERPRISEGifts4Good (G4G) is a social enterprise that provides a donation platform for online shoppers without costing the shoppers an extra cent. Shoppers raise donation money for their desired charities simply through a retailer referral fee. It‘s brilliant!SCOPE OF FOCUSMy assistance focuses on two important aspects of this social business strategy: 1) Ensuring that customer-desired non-profits are onboard the G4G donation platform.2) Making use of the Social media presence of onboard non-profits by using their networks to promote G4GDriven by a passion for social enterprise, I work with a consultation team of four others to turn these goals into reality.INVESTING IN ENERGY❖ A continual process of researching & sourcing potential charities/non-profits takes place. Our biggest time investment is focused on cementing charity dedication to the G4G platform through marketing strategy and materials, social media networking, and targeted email/phone communication.Core to our consultation efforts is the sculpting of a relevant and actionable marketing plan, which includes:❖ Social media strategy e.g. LinkedIn and Twitter focus.❖ Constructing a support network among local/national charities by making G4G marketing materials easily accessible and distributable within the network.❖ Sourcing user-friendliness and UX feedback to make the website as strong and as intuitive as possible.❖ Creating highly relevant social media posts, video/print ads, email drafts, and presentations that provide a firm proven template for the enterprise‘s general manager to further her online marketing efforts.THE COMMUNICATION❖ Regular in-person consultation meetings with the company general manager serve to fully clarify G4G’s core business challenges and vision.❖ A heavy reliance is placed on B2B marketing communications that uses enterprise-applicable language and vocabulary. A FINAL P.S.❖ Everything has been done on a zero budget.

Brisbane

THE OPPORTUNITYThis consultation-based program allows me to harness the mind, experience, and insights of a marketing industry professional and take from it all the lessons my curiosity will allow. THE MENTORJoanne Nelson is providing me access to the wealth of knowledge she has collected in management and communications positions. Joanne has worked in industries ranging from Reputation Management to Cooperate and Public Affairs to PR, and Joanne lives, works, breathes, and speaks these industries and now she is sharing her valuable insights on perspective and attitude with me.THE ME IN MENTEEAs I learn increasingly more about maximising my marketing abilities, these Joanne’s guidance provides a lens of maturity through which my eager and energetic motivation can be fully focused. The real world knowledge shared about dealing with marketing-specific as well as workplace-general challenges serves to prepare my intuition and confidence for the many novel challenges and responsibilities that will take on during my career. Consultation meetings teach skills such as:❖ Applying academic knowledge to real world work environments learning The importance of aligning one’s values with with company values ❖ Learning to best utilise my broad broad creative experience with photography, soundtrack composition, copywriting, team and task management, and ❖ Taking the initiative to drive communication with mentor and create regular meetings while being considerate of mentor priorities.NET RESULTThe ability to learn from an experienced person has given helped hone my intuition for pressure situations, deal confidently with the unknown, better harness to rawness of academic ability for the real world, and elevate the power of my personal passion for marketing.

Brisbane Area, Australia

My role was a combination of social media consultation and marketing content production. The key areas of focus were the following:Video❖ Created intro/outro sequences for all self-training videos and an accompanying musical score using midi software. Also filmed and edited dynamic on-the-go footage of company founder in action.Brand Building❖ Consulted in the creation of a unified company social media brand image on Facebook, Instagram, and Youtube that positioned the company well as it transitioned from a brick-and-mortar store to a largely online service. Interactive Content❖ This above-mentioned positioning strategy included the production of original interactive marketing content such as mind-related online activities/tests, self-training videos, digital brochures, and customer testimonials.UX❖ Designed a consumer satisfaction survey to assess customer user experience and collected data/testimonials via face-to-face and phone based consumer interaction.❖ Remote WorkThe above marketing efforts relied largely on long-distance coordination, using remote communication methods (Phone/Skype/Email). Heavy productivity targets thus surrounded the monthly face-to-face meet ups, and involved a great deal of autonomous responsibilities.

Brisbane, Australia

GOAL DIGGINGThis voluntary position involved working closely with University of Queensland‘s marketing department to strengthen the popularity of their annual Volunteer Expo. My efforts, as part of a marketing team, circulated around two central goals:❖ Increasing the quantity of attending organisations willing to promote their volunteer opportunities to public attendees❖ Generating awareness and buzz surrounding this Expo among UQ students, particularly on social media. GOING FOR GOAL‘DThe above goals, both of which were successfully achieved, were conducted largely free from managerial supervision. A complimentary blend of self-management and team consultation was integral to the project‘s completion. My contributions to this collaborative effort included:❖ Taking advantage of student communities and their established networks on Facebook / Twitter / Instagram / LinkedIn to quickly spread awareness among the Expo‘s target demographic.❖ Collaborating with UQ hobby clubs to provide many small distribution locations for Expo flyers during ‘Market Day‘ (which is an event at the beginning of semester where clubs market themselves to students via stall setups). Advertising space was negotiate within the tents of eight clubs.❖ Attendance at the Volunteer Expo stall on Market Day and participation in the face-to-face distribution of marketing materials to passing students.❖ Using the reception desks at various faculty offices throughout the university as an effective channel for Expo flyer distribution.❖ Generating novel promotional avenues, such as working closely with the university’s IT department to utilise underused computer and TV screens around the UQ campus as digital billboards.STRIKING GOAL‘DThe net result of my contribution to a successfully collaborative marketing team was a increase in public attendees by over 1000+ when compared to the previous year.