Arshad Abbas Email & Phone Number

Mumbai, Maharashtra, India

Spearheading the entire gamut of marketing operations for Alphatec and International brands which includes end-to-end Brand & Marketing Management from ideation, brand launches, brand planning, marketing strategies, brand strategies, merchandising, demand generation to advertising, PR, events and media planning & buying. The role involves conceptualizing and managing end-to-end communication strategies for Alphatec and brands for execution of marketing campaigns and new launches/events… Show more Spearheading the entire gamut of marketing operations for Alphatec and International brands which includes end-to-end Brand & Marketing Management from ideation, brand launches, brand planning, marketing strategies, brand strategies, merchandising, demand generation to advertising, PR, events and media planning & buying. The role involves conceptualizing and managing end-to-end communication strategies for Alphatec and brands for execution of marketing campaigns and new launches/events. Steering timely digital & offline marketing with focus on innovation & disruption; managed marketing programs across various media – Traditional and New age media including paid search, display, content, mobile marketing, email marketing, video marketing, organic search and social media.The key aspects of the role are driving innovative, cost effective & high impact marketing & PR strategies which not only increase brand value & company image but also supported business by generating leads, and acquiring business from potential markets. Show less

Navi Mumbai, Maharashtra, India

- Headed the marketing operations for Wadhawan Holdings (WHPL)- Building marketing strategy & plan including market planning, go to market strategy, demand generation & tracking market share- Responsible for Brand Conceptualizing, brand launch, promoting and implementing strategies to increase revenue- Driving high impact digital marketing initiatives which not only increase brand value & company image but also supported business by generating leads, and acquiring business from… Show more - Headed the marketing operations for Wadhawan Holdings (WHPL)- Building marketing strategy & plan including market planning, go to market strategy, demand generation & tracking market share- Responsible for Brand Conceptualizing, brand launch, promoting and implementing strategies to increase revenue- Driving high impact digital marketing initiatives which not only increase brand value & company image but also supported business by generating leads, and acquiring business from potential markets- Designing strategies to increase audience engagement, also contributing in online partners development, content creation specific to campaigns- Administering brand communication and ensuring that the brand measures up to the overall consumer positioning and segment goals- Developing annual project specific brand promotion plans and handle participation at various events with positive ROI- Generating strategic & tactical communication plans through BTL Activities, OOH, Print, Radio and Digital- Designing strategies for growing business and profitability by sourcing out merchandising rights to third party and generating revenue for the company- Executing in-depth analysis & research through Media Evaluation Study to understand ROI- Devising full-fledged strategies for creating new IPs for enhancing brand awareness, product visibility and revenue- Leading commercialization and revenue generation of new and on-going brands- Enhancing brand statement by developing a target message map that clarified the brand’s key differentiators- Scanning competitor brands, their communication strategy and the impact on market Team management and mentoring to optimize results and learning Show less

Mumbai

1. Develop and implement brand & communication strategy2. Extend Economic Times franchise: To new geographies, new products, new formats3. Strengthen Economic Times Brand Salience: Through consumer engagement initiatives that connect with existing and potential readers4. Market research to generate consumer insights, track trends, monitor brand performance & test concepts5. Financial Management: Track financial health, plug leaks and maximise profits6. Operations Management:… Show more 1. Develop and implement brand & communication strategy2. Extend Economic Times franchise: To new geographies, new products, new formats3. Strengthen Economic Times Brand Salience: Through consumer engagement initiatives that connect with existing and potential readers4. Market research to generate consumer insights, track trends, monitor brand performance & test concepts5. Financial Management: Track financial health, plug leaks and maximise profits6. Operations Management: Manage value chain to ensure efficiency in daily operations - facilitate and support Editorial, Production, RMD, Response7. Set objective for the team members , review performance Show less

Mumbai Area, India

1.Head the overall Marketing and Branding initiatives at both the strategic and tactical levels.2.Brand communication strategy based on specific market/consumer insights.3.Media strategy / media planning.4.New product / brand launches5.Lead In-store consumer activation with merchandising and promotions to generate consumer pull.6.Create & manage online brand engagement activities. 7.Implement standardized brand manuals and brand books.8.Strategic Alliances / Tie-ups… Show more 1.Head the overall Marketing and Branding initiatives at both the strategic and tactical levels.2.Brand communication strategy based on specific market/consumer insights.3.Media strategy / media planning.4.New product / brand launches5.Lead In-store consumer activation with merchandising and promotions to generate consumer pull.6.Create & manage online brand engagement activities. 7.Implement standardized brand manuals and brand books.8.Strategic Alliances / Tie-ups 9.Brand health Tracking10.Competition mapping and consumer insights through market research.11.Manage and monitor marketing plans & budgets. Show less

Mumbai Area, India

1.Brand Strategy - Planning and Execution 2.Developed market entry strategy for untapped geographies based on market intelligence.3.Create an annual brand activity calendar for the business. Supporting circles with media plans / budgets for local initiatives.4.Plan strategies and events according to designed marketing calendar ,source and finalize tie-ups for brand promotion and conduct market research to analyze the impact of promotional activities and customer feedback.5.Media… Show more 1.Brand Strategy - Planning and Execution 2.Developed market entry strategy for untapped geographies based on market intelligence.3.Create an annual brand activity calendar for the business. Supporting circles with media plans / budgets for local initiatives.4.Plan strategies and events according to designed marketing calendar ,source and finalize tie-ups for brand promotion and conduct market research to analyze the impact of promotional activities and customer feedback.5.Media planning & Implementation.6.Drive & execute innovative communication strategies across traditional and non traditional media.7.Design and Implement consumer activation and promotions.8.Implement the retail visual merchandising strategy for all retail format in line with brand guidelines. 9.Conduct Product Training for sales, customer service, franchise team members. 10.Standardization of creative communication across touch points through Brand Manual Show less

Mumbai

1.Conceptualize, develop and execution of brand marketing strategies and plans at pan India level.2.Implementation of Rural Market Development plan to retain existing & developing new consumers3.Conceptualization and implementation of the annual brand plans.Formulate short and long term brand plans, strategies, key initiatives and performance measurements by using insights collected from market.4.Identify opportunities in markets for introducing new brands along with extending the… Show more 1.Conceptualize, develop and execution of brand marketing strategies and plans at pan India level.2.Implementation of Rural Market Development plan to retain existing & developing new consumers3.Conceptualization and implementation of the annual brand plans.Formulate short and long term brand plans, strategies, key initiatives and performance measurements by using insights collected from market.4.Identify opportunities in markets for introducing new brands along with extending the existing brands to the competition markets.5.To work closely with R&D , sales team and creative agency to develop pricing strategies, brand essence, positioning, target audience, key selling points, thereby identifying new streams for revenue growth to build consumer preference.6.Forecast trends in consumer behavior to identify future opportunities and product needs.Market research to identify untapped market potential and avenues for diversification, gauge trends in consumer demand7.Coordinating with advertising agency for developing strategic consumer communication for brands which includes developing advertising creatives, websites, packaging, promotions, trade POS, etc. thereby increasing brand identity and awareness. 8.Analyzes, defines and monitors market segments & product penetration strategies.9.Budget planning and monitoring of expenses. 10.Customer feedback through research to assess customer satisfaction levels and identify new needs in the market. Conduct dealer satisfaction survey. Show less

Mumbai

1.Acquisition of International Studio for Home Video distribution.2.Planning, designing and launching new products 3.Creating an annual product launch & activity calendar. 4.Product management including product development, designing, pricing and product penetration strategies.5.Product marketing including product launch, sales training, competitive analysis6.Planning & implementing BTL activities for key titles.Overseeing creative development ,creating merchandises &… Show more 1.Acquisition of International Studio for Home Video distribution.2.Planning, designing and launching new products 3.Creating an annual product launch & activity calendar. 4.Product management including product development, designing, pricing and product penetration strategies.5.Product marketing including product launch, sales training, competitive analysis6.Planning & implementing BTL activities for key titles.Overseeing creative development ,creating merchandises & display units etc. 7.Design and implement innovative packaging ideas.8.Develop trade promotions, incentive schemes and contests for better off take of the product. 9.Internal Communication in the form of providing content for intranet and publishing a quarterly digital internal newsletter with details of forthcoming releases.10.Marketing tie-ups and strategic alliances to drive activation and deciding online campaign and cross promotion at retail outlets. 11.Executed ground level activities like events, road shows. Show less

Master Of Business Administration (M.B.A.), Marketing

Master of Business Administration

Bachelor'S Degree, Economics