As the passionate lead brand marketing consultant at Brand-Ideas Consultancy, I ignite transformations! Every day, I immerse myself in the dynamic marketing world, where challenges become opportunities and success is the only option.With an unwavering commitment to excellence, I guide my clients through the maze of marketing, brand, and strategy hurdles, delivering results that exceed expectations. Our collective triumph rate stands tall at an awe-inspiring 95%, a testament to my fervour and dedication to every project.My journey is not just about numbers; it is a narrative of relentless creativity and strategic brilliance. I have orchestrated countless marketing endeavours across diverse brands, infusing each campaign with innovation and insight. From steering creative management initiatives to crafting compelling marketing communication strategies, I thrive on shaping brand narratives that captivate audiences and drive growth.But my expertise continues beyond there. With three decades of corporate marketing, branding, and advertising, I am a seasoned maestro in influence. As an author, my words resonate with wisdom and vision, illuminating pathways to success. As an educator, I empower minds with knowledge, nurturing the next generation of marketing virtuosos. And as a conductor of corporate workshops, I orchestrate transformative experiences that equip organizations with the tools they need to thrive in a competitive landscape.Every achievement and milestone is a testament to the passion that fuels my purpose.
Brand-Ideas Consultancy
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Lead Brand Marketing ConsultantBrand-Ideas Consultancy Oct 2006 - PresentLahore, Pakistan
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EducationistTop Business Schools Mar 2004 - Present
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Chief InstructorBrandeducate Oct 2017 - PresentConducting and supervising workshops including brand management/strategy, personal branding, employees development and grooming through communication theories and practices, organisational behavior, and organisational culture.
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Director Strategy & CreativeSynergy, Inc. Marketing, Advertising, And Creative Design, Feb 2004 - Feb 2006Lahore - Karachi Launched Warid Telecom’s brands Zahi and Zem Launched Wateen Telecom Launched Emmar Construction Provided research and creative solution to Bank Alfalah, especially market strategies for the card division
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Group Head, Strategy, CreativeOgilvy Interflow Jan 2003 - Jan 2004Karāchi, Sindh, Pakistan Repositioned English Biscuits and launched the double-cream brand Brand Positioning for Iqra University Market Communication project for Dupont SpeedEx, PIA’s courier service, launched
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Assistant Director, Strategic Brand Planning & Business SolutionsBates Worldwide, Fitch International, Uk Mar 1997 - Dec 2001London, England, United Kingdom I have worked with Heinz for 4 years to develop their management and marketing strategies and implement policies accordingly. I was a member of The Bates group, which is one of two worldwide agencies working with Pfizer. We have been working together in the United Kingdom for 7 years and I worked for three years. Roche is a global family-controlled healthcare business with whom I have worked for 2 years. It is the 9th largest Consumer Health Company in the world and Number 1 in Europe with the UK being its biggest territory for advertising. Roche produces some of the leading brands in the pharmaceutical world including Feminax, Rennie, RennieDeflatine, Pro Plus, and the newly assigned brand Askit. Management is across a wide spectrum of corporate strategies, branding strategies, and brand management. Transforming consumers’ perceptions of the brands. Bates won the £50 million Sky account ins, and I have worked only a year on this account. We have produced work in all areas of their marketing direction and created brand awareness. Credit Suisse First Boston is a major player in investment banking and is becoming one of the world’s super brands. My task was to support the brand positioning; employees branding to capitalise on change.
Arshad Awan Skills
Arshad Awan Education Details
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Business Administration And Management, General -
Masters -
Advertising & Society -
Marketing -
Gamification -
Foundation Of Business Strategy -
On Strategy: What Managers Can Learn From Philosophy -
Model Thinking (Marketing) -
The Language Of Hollywood: Storytelling, Sound And Color -
The Ancient Greeks -
Forensic Archaeology & Anthropology
Frequently Asked Questions about Arshad Awan
What company does Arshad Awan work for?
Arshad Awan works for Brand-Ideas Consultancy
What is Arshad Awan's role at the current company?
Arshad Awan's current role is Lead Brand Marketing Consultant, Author and educationist @ Brand-Ideas Consultancy | Branding Strategy.
What schools did Arshad Awan attend?
Arshad Awan attended University Of Wales, University Of Wollongong, Duke University, The Wharton School, The Wharton School, University Of Virginia Darden School Of Business, Centralesupelec, University Of Michigan, Wesleyan University, Wesleyan University, Durham University.
What skills is Arshad Awan known for?
Arshad Awan has skills like Leadership, Customer Experience, Social Media Roi, Positioning, Social Media, Brand Marketing, Brand Blogger, Digital Strategy, Corporate Branding, Market Planning, Microsoft Powerpoint, Brand Awareness.
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