Arshad Jamil Email & Phone Number

Mumbai, Mh, In

Gurgaon

- Leading & grooming a Team of Insights Manager, with focus on : 1. ‘Category Research’ : Segmentation, Consumer Decision Journey, New Cateogry Developement, Camera Enhancement, Variant Finalization (Conjoint Analysis), Volume Forecasting, Pricing Strategy.2. 'Product Planning Research' : New Product Developement & Product Improvement Research, Futuristic Design Research3. ‘Brand Performance’ : Brand Health Track, Campaign Evaluations, Social Listening & Loyalty4. 'UI/UX'… Show more - Leading & grooming a Team of Insights Manager, with focus on : 1. ‘Category Research’ : Segmentation, Consumer Decision Journey, New Cateogry Developement, Camera Enhancement, Variant Finalization (Conjoint Analysis), Volume Forecasting, Pricing Strategy.2. 'Product Planning Research' : New Product Developement & Product Improvement Research, Futuristic Design Research3. ‘Brand Performance’ : Brand Health Track, Campaign Evaluations, Social Listening & Loyalty4. 'UI/UX' Research to provide strategic & tactical directions to vivo & iQOO brands - Aligning Chinese leadership (CXOs & HODs) and Driving Consumer Orientated Strategic directions across Indian & Chinese functions (Brand, Strategy, Marketing, Retail, E-Comm & Product) for organization alignment. Show less

Mumbai

Responsibilities  Responsible for all Market research (Quant & Qual) projects for both Personal (XUV700, Thar, Bolero, XUV300, Scorpio, Scorpio-N) & Commercial vehicle category (Pickups, SCVs, 3Ws, Trucks, Construction) & ensuring dissemination of actionable insights  Driving Urban & Rural Brand Tracks, Auto Segmentation Study, Communication Evals, Post campaign Evals, Static/Dynamic Product Clinics, C-Sats, Online Panel surveys, Perception Analysis, Media Habit Study, Qualitative… Show more Responsibilities  Responsible for all Market research (Quant & Qual) projects for both Personal (XUV700, Thar, Bolero, XUV300, Scorpio, Scorpio-N) & Commercial vehicle category (Pickups, SCVs, 3Ws, Trucks, Construction) & ensuring dissemination of actionable insights  Driving Urban & Rural Brand Tracks, Auto Segmentation Study, Communication Evals, Post campaign Evals, Static/Dynamic Product Clinics, C-Sats, Online Panel surveys, Perception Analysis, Media Habit Study, Qualitative Explorations, Mystery Shopping & Adhoc studies (Market sizing, Concept Tests, Trigger & Barriers, Purchase Drivers, Understanding EV markets, Pricing, Persona identification)  Collaborating with key stakeholders within M&M (Marketing, Product Planning, Strategy, Service, CX, Analytics) to identify business issues, detailing out the business questions, and aligning Research agencies with suitable solutions.  Supporting Brand teams on tactical Insighting requirements to provide support in curating communications, Sales Script, Dealership & Servicing experience.  Overseeing agencies to ensure quality & compliance with business needs & developing productive relationships with stakeholders to support at every stage. Key Contributions  Successful Transition of UV Brand track from “Annual to Monthly” and then from “Offline to Online” to provide m-o-m key metrics to stakeholders, which created an impact by bringing VOC to Auto Leadership Council.  Alignment of one of the complex Auto Segmentation study (Quant & Qual), to provide strategic inputs to stakeholders (Marketing, PP, Strategy) for better positioning & Need Prioritization of Mahindra brands, by identifying their Core/Peripheral segments, consumer portraits.& various personas.  Successfully supporting new brands (e.g. New Scorpio-N, Thar, XUV700, New Bolero) on their launches with insights on Branding Route, Potential customer profiling, Purchase Journey, Communication, Competitive Pricing & Volume Forecasting. Show less

Mumbai Area, India

Working with Corporate Brand Marketing TeamHandling research projects end to end in order to draw / facilitate delivery of meaningful & actionable insights through quantitative/qualitative consumer research for answering key business questions (issues / opportunities) and aiding in brand strategy development as well as for other key stakeholders within the organizationDrive Brand Track Index as the key measure for all brand/ marketing activities. Continuous monitoring of BTI… Show more Working with Corporate Brand Marketing TeamHandling research projects end to end in order to draw / facilitate delivery of meaningful & actionable insights through quantitative/qualitative consumer research for answering key business questions (issues / opportunities) and aiding in brand strategy development as well as for other key stakeholders within the organizationDrive Brand Track Index as the key measure for all brand/ marketing activities. Continuous monitoring of BTI movements and attempt to link them with business parameters like CMS/ RMSa. Monitor the Brand performance on a regular basis through regular tracking studies (BTI, Data BTI, Customer, Retailer and Distributor satisfaction studies etc).b. Evaluate channel engagement – retailer, distributor-postpaid and prepaid for relevant circlesc. Conduct and manage the online ad evaluations of all new TVCsd. Coordinate & Manage Market Research agencies in charge of conducting research for ensuring the quality and compliance with Idea requirements. Show less

Mumbai

• Client Servicing – Responsible for end to end client management.• Interacting with clients, understanding their requirements, conceptualizing proposals, strategizing the execution, data analysis and providing insights to help business grow.• Understanding Demographic preferences and habits (psychographic drivers, physical barriers, and attitudinal drivers) to improvise the acceptability of offered products. • Developing questionnaires, sampling designs, research tools to… Show more • Client Servicing – Responsible for end to end client management.• Interacting with clients, understanding their requirements, conceptualizing proposals, strategizing the execution, data analysis and providing insights to help business grow.• Understanding Demographic preferences and habits (psychographic drivers, physical barriers, and attitudinal drivers) to improvise the acceptability of offered products. • Developing questionnaires, sampling designs, research tools to capture key information areas in line with the Research objective (End to End Research Planning)• Preparing final presentations/reports on project findings and Debriefing to the Client.• Conducting In-depth interviews for qualitative insights whenever required• Maintenance of Global Databases and delivering required analysis. • Conducting workshops and training sessions for new recruits & Clients on proprietary software and processes along with knowledge transfer. Show less

Mumbai

• Handling Consumer Insights for the chocolate category and generating actionable insights (for All Cadbury chocolate brands portfolio in India - CDM, Silk, 5 Star etc.)• Identifying consumer needs & wants, barriers, triggers, trends within the category• Monitoring market position and equities for our brands• Overall responsibility for Continuous Retail Audit, Advertising Tracking and all Ad hoc researches (Qualitative & Quantitative) to enable market monitoring metrics

Dubai

Job profile same as mentioned in Ipsos

Mumbai, India

Mumbai

Master Of Business Administration (Mba), Marketing

B.Tech, Biotechnology