- Build the digital marketing roadmap- Managed all digital marketing channels (e.g. Google ads, SEM, SEO, Content, website, blogs, emails & social media) to ensure brand consistency- Measured ROI and KPIs & prepare budgets- Developed specific campaigns to create and maintain high level of customer interaction- Oversee all social media accounts, Managed and improved online content, considering SEO and Google Analytics- Forecasted sales performance trends and act proactively… Show more - Build the digital marketing roadmap- Managed all digital marketing channels (e.g. Google ads, SEM, SEO, Content, website, blogs, emails & social media) to ensure brand consistency- Measured ROI and KPIs & prepare budgets- Developed specific campaigns to create and maintain high level of customer interaction- Oversee all social media accounts, Managed and improved online content, considering SEO and Google Analytics- Forecasted sales performance trends and act proactively to increase our market segment- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies- Motivated digital marketing team to achieve goals- Monitored competition and provide ideas to stand out-Working closely with the CEO & Seniors for directing and developing the organization’s Digital abilities & Strategies.-Managing media planning and buying across channels and platforms for clients-Employer Branding initiatives – plan activities & communication, Branding & Promotion, Digital & Social Media Management-Successfully Partner with teams and agencies on national level for digital, social, video and traditional media activities.-Execute Brand Related Activities at national Level-Design & implement ATL/BTL activities for brand visibility.-Have been successfully working with clients on complete digital marketing requirements including creative, ideation, promotion, Digital & Social Media etc.-Creating digital marketing campaigns & generating leads using a variety of tools including SEM, SEO, website and landing pages.-Driving visit-to-website campaigns through social, paid digital outreach & Technology partners; measuring and reporting the performance of all marketing campaigns.-Developing highly effective social media content message distribution & engagement platform for the clients to increase the quality web visits and lead conversions. Show less

-Build & maintain strong client/business relationships with key stakeholders, leaders, teams & business representatives-Ensured client retention, business development and client servicing-Worked with international clients, ad agencies, ad networks and publishers in worlds top countries-Worked with Top websites on inventory optimization, sourcing and revenue optimization, closely functioned with varied international Ad Platforms, Ad and traffic exchanges-Employer Branding –… Show more -Build & maintain strong client/business relationships with key stakeholders, leaders, teams & business representatives-Ensured client retention, business development and client servicing-Worked with international clients, ad agencies, ad networks and publishers in worlds top countries-Worked with Top websites on inventory optimization, sourcing and revenue optimization, closely functioned with varied international Ad Platforms, Ad and traffic exchanges-Employer Branding – successfully handled marketing creatives, collaterals, digital creatives, audio/ videos & Communication – internally/ externally, social recruiting, Branding & Promotion Across Platforms, Digital and Social Media Integration & Management. -Worked closely with Brand, Marketing, Communication teams, IT/Tech teams. broadly across Talent to ensure consistency and efficiency in our approach and to pro-actively drive initiatives and seek opportunities to raise awareness of client’s/employer brand.-Worked with staffing clients in preparing and creating business pitches/ EVP and on-boarded new clients-Develop /rehash available content to re-purpose and bring to life the EVP to be used on various social media channels.-Manage end-to-end process of the Art work creation, design & production of collaterals, including photography or videos shoots to be used across various channels.-Manage and own all corporate social media accounts of clients including the curating and creating of compelling, relevant content that reinforces the EVP, brand values and purpose.-Manage the internal and external sites, and other digital tools to ensure the content is current, relevant, and engaging.-Created ORM roadmap and provided consultancy to the clients; expanded their social media presence, generated leads and produced corporate responses to issues impacting company’s reputation as per global best practices. Show less

-Successfully delivered on targets for the Brand through 360 Marketing, Integrated Marketing, Lead generation, ATL/BTL, Inhouse and corporate events-Successfully handled Website and Digital Properties, executed Content Marketing and SEO-SEM strategies, Social Media communication and promotion, Affiliate Marketing etc.-Ideated & Created content, promotion and marketing strategies for the brand properties-Ensured the best SEO practices (On-page & Off-page) are followed for periodical… Show more -Successfully delivered on targets for the Brand through 360 Marketing, Integrated Marketing, Lead generation, ATL/BTL, Inhouse and corporate events-Successfully handled Website and Digital Properties, executed Content Marketing and SEO-SEM strategies, Social Media communication and promotion, Affiliate Marketing etc.-Ideated & Created content, promotion and marketing strategies for the brand properties-Ensured the best SEO practices (On-page & Off-page) are followed for periodical site optimization, landing page’s optimization, content optimization and content marketing; Keywords research & selection, updating social profiles-Created value packed newsletters, White papers and Blog posts-Worked with clients from various sectors and delivered on client’s objectives through Digital Media, Social Media, Online Radio and Integrated Marketing strategies.-Single-handedly managed the content licensing, negotiation and closure with production houses-Have successfully worked with Production Houses, Music Labels, TV Channels, Newspapers, Public figures (Athletes, Actors and Journalists, Blog Writers etc.), Brands, Retail chains, Agencies and Top Websites etc.-Worked with the Developers on the App design and marketed it to cross 10k download within a shorter span of time-Employer Branding – successfully “Ideated, Created & Executed” activities in 18 cities; handled Creatives (Marketing Collaterals, Merchandise, Digital Creatives, Newsletters, Audio & Videos) & Communication internally & externally, Branding & Promotion Across Platforms (digital & social media) and Alliance Partners (online & offline {on-ground} branding-marketing), Digital-Social Media Integration & Management for all Brand initiatives.-Work with internal teams to develop and implement effective brand building strategies, promotional plans and marketing activities for corporate branding Show less

-Handled Client Servicing & Interaction, Escalation Management., Marketing, Revenue etc.-Develop strategies for Lead Generation and handled communication with stakeholders and business partners-Handled a team of executives, set tasks, assigned responsibilities and manage deadlines for the team-Handled creatives, communication & promotion, team management. (marketing and sales), training and development.-Analyze problem areas & proactively plan for such obstacles, apply judgment… Show more -Handled Client Servicing & Interaction, Escalation Management., Marketing, Revenue etc.-Develop strategies for Lead Generation and handled communication with stakeholders and business partners-Handled a team of executives, set tasks, assigned responsibilities and manage deadlines for the team-Handled creatives, communication & promotion, team management. (marketing and sales), training and development.-Analyze problem areas & proactively plan for such obstacles, apply judgment & make sound decisions-Actively worked towards the development of team members through goal-setting and skill development Show less