▪ Successfully Managing Facebook and Google Ad campaigns of 3 different business models (Study Abroad, GMAT Course, Jobs Service) & generating a consistent ROAS of over 900% each, leading them to complete success.▪ Conducted rigorous A/B testing for ads, campaigns, audiences, and landing pages, driving significant ROI growth.▪ Coordinated with multiple teams to ensure seamless campaign execution and business goal alignment.▪ Leveraged Analytical tools like Google Analytics, SEMrush, MySQL, Amplitude, and MS Excel to drive data-driven decisions and extract actionable insights, boosting performance and growth.

▪ Monitoring user activity on website and identify patterns, trends, and user preferences.▪ Analyzing user behavior metrics, such as click-through rates, bounce rates, and conversion rates.▪ Conducting an in-depth analysis of user feedback and engagement data to uncover actionable insights.▪ Collaborating with the design and development teams to propose enhancements and optimizations to the user interface and overall user experience.

▪ Researched for the key reasons behind most of the accidents on road.▪ Accordingly contacted the expert in that field, organized and moderated the webinar on those crucial topics and spread awareness to the invitees.▪ Successfully lead a team of 3 to manage all the work on time.