Arshan Yazdanshenas Email & Phone Number

Richmond, Va, Us

• Spearhead the design and strategy for innovative digital business solutions, ensuring alignment with data-driven insights and industry-leading creative standards.• Facilitate key research initiatives, translating complex insights into actionable design and strategy recommendations that harmonize business and user objectives.• Define and evolve creative direction, integrating brand aesthetics with user-centric design to create memorable and effective experiences.• Identify and address critical pain points, bridging gaps between business goals and user needs, ensuring optimal user experiences.• Lead cross-functional collaborations, ensuring cohesive alignment between design, strategy, and broader business objectives.• Champion the integration of research findings into both design concepts and strategic roadmaps, elevating the depth and impact of solutions presented to clients.

Richmond, Virginia Area

• Concept, create and manage implementation of world-class creative digital business solutions to maximize opportunities and investments based on findings. • Conduct both stakeholder and user interviews and gather quantitative and qualitative data to create recommendations and provide both product and business insight. • Identify pain points, gaps, and opportunities while managing business needs and customer goals & objectives. • Define business goals, use cases, user flows, service blueprints and strategic roadmaps to effectively interpret all the intricate nuisances of customer/user behaviors within their experience. • Use KPIs, strategic insights & deliverables, and user analytics to establish visual tone, character, and messages that will effectively communicate with the target audience and drive engagement. • Establish creative direction and design end-to-end experiences that meet platform, business, user requirements, and goals.

• Responsible for advancing product usability through user experience research and informed design process, while working with internal and external design teams to create new branding and enterprise level design systems to unify the brand experience. • Drive SEO and data analytics as a practice in supporting the UX team and supplementing various projects with a quantitative, data-driven approach to UX. • Collaborate with stakeholders and customers to solve user experience problems to ensure services and results are aligned with client’s creative strategy and marketing objectives.

• Ideated and re-defined brand experiences, delivering logos, style guides, websites, photography, social and print assets for clients across the country. • Art directed and produced commercial photography and video, often with a workshop style approach to photoshoots, encouraging team building and alignment with the new brand voice. • Analyzed client content, traffic, and SEO metrics to further optimize user experience and drive engagement. In practice of that, created new business offerings to provide client services such as SEO, social, as well as digital application reporting, and optimization. • Created rapid prototypes for quick feedback and researched compatibility of said concepts for development. Then used basic understanding of CSS to create websites that met accessibility requirements, general best practices of UX, as well as business requirements & goals.

Richmond, Virginia Area

Richmond, Virginia Area

• Assist with business development, administration, and marketing.• Expand social media presence, build out ecommerce site, create marketing content and materials.• Practice shoot production and post-production procedures, including retouching, color correction, etc. • Provide assistance on shoots for better workflow and client experience.

Richmond, Virginia Area

• Practice social documentary photography using large format, 4x5 film camera equipment.• Expanding knowledge in defining themes and developing narratives for photography.• Learning the process of using a large format camera and editing 4x5 negatives.• Assist with lighting, metering, composition, scouting locations and subjects, and handling equipment.

Richmond, Virginia Area

Los Angeles

• Worked with a partner to ideate and pitch an integrated launch campaign for the new Jaguar SUV, which included creative mock-ups for TV, OOH, events, print, social executions, digital, and direct marketing.• For a more effective creative execution, analyzed the millennial target audience and provided qualitative and quantitative data support.• Researched, designed and presented three competitive Instagram decks to guide future content analysis and agility marketing for social and digital.• As user generated assets perform better on owned social channels, photographed and edited strong engaging assets for future posting.• Mocked up multiple deliverables for each step of the automotive consumer journey as well as designed a report template, logos, and presentations while adhering to the brand’s style guidelines.• Assisted in building a database of social influencers as well as created a Jaguar and Land Rover specific photography guide for influencers to reference.

• Determined industry trends, media insights and social media habits in conducting business research, all in the development of functionality and experience of multiple start-up applications. • Established and managed social media presence for all business applications, including the design and direction of promotional graphics. • Collaborated with Senior designer on both branding, experiential and promotional design of application UI, logos, presentations, etc.

Richmond, Virginia Area

• Volunteered for multiple 24-hour events to revamp non-profit organizations. • Collaborated with team members to create compelling advertising materials. • Developed new strategy for communicating goals and programs. • Created a strategic social media guide including content guidelines, schedules, UGC campaign, etc.

Richmond, Virginia Area

• Surveyed and analyzed local Richmond barber market and established a marketing strategy. • Designed and produced promotional materials such as letterheads, coasters, envelopes, etc.• Established a planned social media presence, created and scheduled content. • Developed and executed creative concepts for marketing and advertisements. • Assembled and organized a 400-person client list with detailed information.

• Responsible for creation of promotional designs.• Assisted with web experience design, and created custom icon sets for the website. • Designed flyers and other print materials for sponsored events • Created displays for specific events and monthly themes. • Assisted with branding, planning and production for library events and clubs.

Falls Church, Va

• Assisted in the coordination of public events and non-profit charities. • Reseached competitors and provided analysis.• Participated in developing social media campaigns for events. • Organized and prepared photos for event promotion. • Designed social media, website graphics and print materials.

Bachelor Of Science (B.S.), Advertising

Activities and Societies: Advertising Club

Mass Communications, Creative/Strategic Advertising, 3.9 Gpa

Education record